

Omni Beach Life Transformed Miami Swim Week into Carnaval
The Brazilian-American brand based in Miami, together with models, brand ambassadors, content creators and partners in sustainability from around the world, turned Miami Swim Week into a weeklong celebration of the pure joy and natural beauty of the Brazilian beach lifestyle, Brazilian beach fashion, ocean conservation, togetherness and admiration for the artists and guests who make Swim Week possible.


Lybethras Unveils SOLEYA for Miami Swim Week 2026
Founded by designer Lucianna Martinez, Lybethras was created from a passion for sophisticated beachwear with a refined and distinctive aesthetic. Built around craftsmanship, exclusivity, and meticulous attention to detail, the brand has become recognized for creating statement pieces that merge luxury fashion with artisanal techniques. Alongside its direct-to-consumer business, Lybethras has developed a strong international wholesale presence and is carried by select luxury r


Standing Out by Design: Enez Swim’s Decade-Long Path to the Runway
For most swimwear brands, a Miami Swim Week runway show is a milestone. For Enez Swim founder Stephanie Pope, it was the culmination of a dream more than ten years in the making. This year marked Enez Swim's first appearance at Miami Swim Week, but the brand's story began long before the lights, cameras, and runway. What started as a passion project in her Miami apartment has evolved into a growing swimwear brand known for its bold designs, inclusive sizing, and unapologeti


Miami-Made Bikini Flavors Showcases Reversible Swimwear at Miami Swim Week 2026
Miami-based swimwear brand Bikini Flavors presented its latest designs during Miami Swim Week 2026, bringing a customizable approach to the runway. The collection centers on reversible bikinis and interchangeable ties, allowing a single piece to be styled in multiple ways. The concept is designed for women who want more flexibility from their swimwear. Instead of treating each bikini as a fixed look, Bikini Flavors offers pieces that can change through different colors, ties,


Mars The Label Presents New Swimwear Designs on the Runway at Miami Swim Week 2026
Mars The Label, the Manchester-born swimwear brand that has rapidly evolved from a UK cult favorite into a global force in contemporary swim, returned to the Miami Swim Week runway for its second consecutive season. Presented at the iconic Mondrian South Beach, the presentation embodied the confident, high-impact aesthetic that has become synonymous with the brand, delivering a fresh take on the trends defining swimwear in 2026. Built around Mars The Label's signature sculpt


Palace South Beach and Eliad Cohen Bring Pride, Fashion and Performance to Miami Swim Week 2026
As Pride Month kicked off in Miami, one of the most talked-about moments of Miami Swim Week unfolded at the Kimpton Surfcomber Hotel, where Palace South Beach and Eliad Cohen joined Planet Fashion TV's Saturday Night Showcase at Paraiso Miami Beach. The presentation blended drag performance, swimwear fashion, dance, and LGBTQ+ visibility into a runway experience that stood apart from the traditional fashion shows seen throughout the week. The evening's centerpiece was a surpr


AVIDLOVE Lights Up Miami Swim Week 2026 with “Sparks Fly” Runway Debut
AVIDLOVE made its Miami Swim Week debut on May 30 with “Sparks Fly,” a runway presentation held poolside at the Kimpton Surfcomber Hotel during PARAISO Miami Swim Week. The show introduced the brand’s vision of lingerie-inspired fashion that moves beyond traditional boundaries, blending intimate apparel, resortwear, and ready-to-wear styling into a single presentation. The runway unfolded through three themed chapters titled Comfort, Awakening, and Desire, each representing a


Haley J. Debuts SS26 Collection with Exclusive Miami Swim Week Yacht Event
Fashion designer Haley J. made waves during Miami Swim Week with an exclusive influencer yacht event on May 28, 2026. Hosted by Blonde PR, the high-end gathering took place aboard a private 105-foot luxury yacht, offering an intimate and glamorous setting to celebrate the designer's latest work. The three-hour afternoon excursion cruised along the Miami coast, celebrating the upcoming debut of Haley J.’s Spring/Summer 2026 collection. Guests were treated to an afternoon of in


Agua Bendita Brings Summer Truck Experience to Miami Swim Week 2026
Colombian swimwear brand Agua Bendita brought its Summer Truck activation to South Beach during Miami Swim Week 2026, turning Collins Park into a gathering spot for fashion enthusiasts, creators, and visitors. The six-hour event offered complimentary bikinis to attendees and featured products from Vacation Inc., the suncare brand known for its growing presence in the lifestyle market. A highlight of the afternoon was an appearance by the Nader Sisters, who welcomed guests alo


Belletage Swimwear Debuts Two New Collections at Miami Swim Week: The Shows
Swimwear brand Belletage Swimwear returned to Miami Swim Week to unveil their latest collections with a stunning runway show on Thursday night. Miami Swim Week: The Shows set the stage for the captivating presentation with Summer House’s Lexi Wood opening the show. Held at the Mondrian Hotel in South Beach Miami, the show hosted upwards of one hundred guests including press, influencers, industry professionals, family, and friends. This year, the brand debuted two new colle


*Not Naked Swim* Makes Miami Swim Week Debut, Introducing a Chic New Middle Ground in Modern Swimwear
A new swimwear label is redefining what modern coverage looks like. This past Saturday, May 30, women-owned swimwear brand Not Naked Swim officially debuted its inaugural collection at Miami Swim Week 2026, introducing a fresh perspective to a category long divided between ultra-revealing silhouettes and overly modest alternatives. Presented to a Miami audience of fashion insiders, media, buyers, and a global livestream audience, the brand’s first runway collection showcased


Luli Fama to Celebrate 20th Anniversary at Miami Swim Week
Miami's "it" swimwear brand, Luli Fama, is set to kick off another season at PARAISO Miami Swim Week by celebrating 20 years as a leading force in the fashion industry. The highly anticipated 20th-anniversary runway show will take place this Saturday, May 30, at the iconic PARAISO tent at Collins Park, where attendees will be immersed in the vibrant spirit that has defined the brand for two decades. Spring/Summer 2027 Collection Debut The milestone presentation will unveil br


Sparks Fly with AVIDLOVE at PARAISO Miami Swim Week
AVIDLOVE is set to make its Miami Swim Week debut on May 30 with “Sparks Fly with AVIDLOVE,” a runway presentation taking place during PARAISO Miami Swim Week at the Kimpton Surfcomber Hotel in Miami Beach. Scheduled for 9 p.m. EDT, the show will introduce the brand’s lingerie-inspired resort styling to one of the week’s most visible runway platforms. The presentation will be part of PARAISO’s new RISE concept, a Swim Week platform focused on emerging labels, immersive presen


Maaji Presents “Vacation Society: Cruise Edition” Resort 2027 Collection
Vacation Society sets sail. Welcome to The Seas of Maajic, where the coastlines of the Americas become one and summer moves without borders. This season, Maaji introduces a new Resort narrative inspired by movement, destination culture, and the travelers who live for the next escape. Mornings begin on deck, afternoons unfold between surf breaks and ports of call, and nights stretch into celebrations under open skies. Presented at Miami Swim Week through an immersive show


Lila Nikole Presents “The Golden Standard” in Collaboration with Platinum FUBU at Tequila Town on May 31
Acclaimed designer Lila Nikole announces The Golden Standard — Amazonia Experience, an immersive, cinematic fashion presentation that transcends the traditional runway format debuting May 31 at 2:00 PM at Tequila Town. Conceptualized and directed through Lila’s distinct creative lens, the experience introduces a limited-edition Lila Nikole x Platinum FUBU collection, marking a bold evolution of her design universe. Inspired by the richness and mystique of the Brazilian rainfo


PARAISO Miami Swim Week Returns for its 22nd Edition
PARAISO Miami Swim Week is set to return to Miami Beach from May 28 through May 31, 2026, celebrating its 22nd edition with a packed lineup of runway presentations, immersive brand experiences, industry networking opportunities, wellness activations, and summer-inspired events across the city. Recognized as one of the leading swimwear and resort wear fashion platforms in the world, PARAISO Miami Swim Week continues to bring together designers, media, creatives, buyers, influe


Miami Swim Week® – The Shows Returns to Miami Beach With Four Days of Swimwear, Resort Fashion, and Industry Events
The Shows is set to return to Miami Beach from Thursday, May 28 through Sunday, May 31, 2026, bringing four days of runway presentations, emerging designers, resort fashion, and industry events to the Mondrian South Beach. Recognized as one of the world’s leading swim and resort wear fashion platforms, Miami Swim Week® – The Shows continues to spotlight both established and up-and-coming designers from around the globe, while attracting fashion insiders, media, influencers, b


Chic Hotel Lobbies & Cocktail Stops Between Shows Miami Swim Week
Miami Swim Week returns to South Beach next week, bringing a packed schedule of runway shows, after-parties, dinners, and beachside events. While many visitors will spend their time moving between crowded venues and nightlife hotspots, a handful of Miami Beach hotels are offering quieter spaces to relax between events. From historic Art Deco interiors to elevated cocktail lounges, these two properties provide convenient stops near the center of the Swim Week action. National


AUTTY SIMONE Officially Closing the 2026 "Miami Swim Week The Shows" Season’s Runway
Autty Simone is a luxury fashion designer and creative visionary seeking to redefine women’s fashion through bold femininity, elegant craftsmanship, and show-stopping, innovative styling. Returning for her second year at Miami Swim Week, Autty Simone will close out the May 29th MSW Showcase with an immersive runway presentation inspired by the effortless glamour of some of the world’s most beautiful tropical destinations: St. Barths, Ibiza, and the South of France. This year


Miami Swim Week 2026 Returns with Record Designer Lineup and Expanded Programming
Miami Swim Week® – The Shows 2026 returns to the Mondrian South Beach Miami from May 25 to 31, 2026. Under the leadership of new CEO Sean Rashid and Fashion Event Director Elizabeth Claros, the festival features more than 50 global swim designers from countries including the U.S., UK, Colombia, Bulgaria, Italy, Brazil, and Australia. The 2026 edition features more than 20 events across 10 venues and a curated lineup of over 50 national and international designers, cementing


Rosa Sky Rooftop Hosts Sunset Runway Show: Miami Swim Week 2026
Miami Swim Week returns this month, and Rosa Sky Rooftop is scheduled to host a sunset fashion celebration on Sunday, May 31. The event will run from 5:00 PM to 8:00 PM, featuring curated runway presentations from two swimwear brands, LaVotta Swimwear and Rose Habibi. Located in Brickell, the venue offers panoramic views of the Miami skyline, providing a golden hour backdrop for the collections. The runway schedule is timed across the evening: 6:00 PM – 6:30 PM: LaVotta Swimw


Where to Stay, Dine and Experience the Week in Style: Miami Swim Week 2026
Miami Swim Week returns May 27-31, bringing a high-fashion energy to Miami Beach with runway presentations, celebrity appearances, wellness events and after-hours programming taking over the destination. What began as a swimwear-focused event has evolved into a citywide experience, blending fashion, hospitality, beauty, dining and nightlife. This year, Miami Swim Week® – The Shows will once again anchor at Mondrian South Beach, featuring more than 150 national and internatio


Paraiso Miami Swim Week Returns as Miami Gears Up for World Cup and New Symphony Season
Miami’s spring calendar features the return of Paraiso Miami Swim Week, a packed 2026 World Cup schedule, and New World Symphony’s newly announced 2026–27 season, alongside new dining options, nightlife, and travel experiences.


Aqua Intima Stuns at Miami Swim Week with Oceana Collection
Miami Swim Week is the ultimate stage for swimwear fashion, and this year, Aqua Intima made an undeniable splash. Participating in this...


The Artist behind the Swimwear: Meet Harti, the Pop Art Provocateur Turning Heads from London to Miami
It’s not every day a swimwear label steals the show at Miami Swim Week , but then again, nothing about HartiSWIM is ordinary. When the...


New Brand Montage Swimwear Debuts at Miami Swim Week with Runway Show
Emerging brand Montage Swimwear debuted at Miami Swim Week with a breathtaking runway show. The brand presented their first 12 capsule...


Wealthywet Redefines Swimwear Through the Lens of Timeless Luxury
In a world driven by immediacy and excess, a new voice has entered with focus, clarity, and purpose. Wealthywet, a luxury swimwear label...


Malvada Swimwear Makes Bold Debut at Miami Swim Week 2025 with Game-Changing Fit Technology
Malvada Swimwear made waves at Miami Swim Week 2025 with a powerful debut at The Shows hosted by the iconic Mondrian South Beach. The...


All Eyes on Aventura: The Brand That Stole the Spotlight at Miami Swim Week
When the lights dimmed and the first model stepped onto the runway at Paraiso Miami Swim Week, it was immediately clear — Aventura...


Miami Living Swim Issue 2025: Bold Swimwear, Haute Fashion, Luxury Design, and Exclusive Lifestyle Trends
We’re excited to unveil the latest edition of Miami Living—our annual Swim Issue—celebrating heat, style, and the unapologetic energy of swimwear fashion. Dive into bold debuts, iconic comebacks, and the visionary designers redefining the future of swimwear. Full details below! We’ve also packed this issue with what’s new in design, fashion, wellness, real estate, several exclusive interviews and travel. HOME DESIGN This season, home design embraces a more purposeful, archite


Maaji Makes Waves with Mermaid Land Runway Show Presentation of Resort 2026 Collection
On Sunday, June 1rst, Maaji dove into the dreamworld of Mermaidland for its Resort 2026 runway show , turning The Temple House in Miami...


Lila Nikole Celebrates 15 Years at Miami Swim Week - The Shows
On Sunday, June 1, Miami Swim Week – The Shows took on a celebratory spirit as swimwear and costume designer Lila Nikole Rivera marked...


Oséree Celebrates 10 Years with La Passerella Collection Runway Show at Paraiso Miami Swim Week
Oséree celebrated its 10-year anniversary with a dazzling runway show, La Passerella , at PARAISO Miami Swim Week on Saturday, May 31st....


A Bold New British Label Merges Fashion, Art, and Sustainability- HartiSWIM Makes U.S. Debut at Miami Swim Week
A boundary-pushing new British label made its mark on American shores as HartiSWIM made its U.S. debut at Miami Swim Week The Shows on...


Lexi Wood, Olivia Flowers, Jenn Tran & Larsa Pippen Attend Montce x Quay’s Star-Studded Runway Show at Miami Swim Week 2025
Last night, Miami-based brand Montce made a splash at Miami Swim Week, unveiling a runway show and epic after party that reimagined...


Miami Swim Week – The Shows Revitalized Swimwear with Elevated & Flowing Capes, Sarongs, Skirts & Embellishments
Miami Swim Week – The Shows continued to showcase the most striking swim and resortwear on Friday, May 30, at the iconic Mondrian South...


Luli Fama Unveils ‘La Diosa del Agua’ at Paraiso Miami Swim Week 2025
Miami Swim Week 2025 marked a powerful return for Luli Fama, as the beloved Miami-born brand debuted La Diosa del Agua at Paraiso, a radiant ode to the sensuality, strength, and spirit of the modern woman. Deeply rooted in the energy and essence of its home city, Luli Fama delivered a runway experience that felt both authentic and elevated, infused with the sun-drenched confidence only Miami can inspire.


Oh Polly presents ‘Club Tropics’ Summer 2025 Swim Collection with Sizzling Runway Show at Miami Swim Week 2025
UK fashion retailer, Oh Polly, shut down the Paraiso Fashion Tent on Friday, May 30th at 10 PM with their high-energy presentation of Oh...


Leslie Amon presents: “The After Sun” - A Sunrise Story of Rebellion and Freedom at Miami Swim Week
This Miami Swim Week, Leslie Amon unveils her newest collection, The After Sun—an ode to the bold, the barefoot, and the beautifully...


Hot Girl Summer 2025 Runway Show at Paraiso Miami Swim Week
Three-time Grammy award-winning superstar and entrepreneur Megan Thee Stallion hosted a fashion show for her Hot Girl Summer swimwear...


Miami Swim Week – The Shows 2025: A Bold New Era in Swim & Resortwear!
Miami Swim Week – The Shows kicked off the boldest, baddest swim and resortwear yet on Wednesday and Thursday, May 28 and 29, at the...


Monday Swimwear Kicks off Paraiso Miami Swim Week with Summer 2025 Collection Debut
Monday Swimwear, the famed brand by Natasha Oakley and Devin Brugman, kicked off PARAISO Miami Swim Week with the runway show of their...


Aventura Swimwear to Debut “Signature Collection” at PARAISO Miami Swim Week
Aventura Swimwear, a new luxury swimwear label founded by Croatian designer Erik Leutar, will make its official runway debut with the launch of its Signature Collection at PARAISO Miami Swim Week on Saturday, June 1st at 6:00 PM. Marking the brand’s global introduction, the debut at PARAISO, a show that is widely considered the leading swimwear platform in the fashion industry will position Aventura Swimwear as a standout name in eco-luxury fashion. “This isn’t just a collect


Syrena Swimwear to Host Iconic “Walk for Wildlife” Runway Show at Paraiso Miami Beach on June 1
Syrena Swimwear , the eco-luxury swimwear brand known for its fierce femininity and sustainable glamour, will take center stage at...


Paraiso Miami Swim Week is Five Days Away!
PARAISO is introducing Swimwear Icons Hall of Fame spotlighting trailblazers in swimwear across sustainability, media, modeling,...


Paraiso Miami Swim Week Will Host First Swimwear Icons Hall of Fame
Paraiso Miami Swim Week will introduce Swimwear Icons Hall of Fame, an evening to honor designers, visionaries and icons who have shaped...


Miami Swim Week 2025: The Faces to Watch
Miami Swim Week has always been a celebration of more than just bikinis. It’s about confidence, charisma, and the people who bring the...


Chloe Rose Resort At Paraiso Miami Swim Week
For this season, prepare to launch Chloe Rose Resort 2025 at PARAISO Miami Swim Week. Expect modern cutouts, bold prints and pops of...


Miami Swim Week 2025: A Stylish Summer Ritual
Late May in Miami hums with anticipation. As the city leans into summer, Miami Swim Week takes over — five days of fashion, parties, and...


Sinesia Karol Resort Celebrates Women At Paraiso Miami Swim Week Runway Show
This Paraiso Miami Swim Week, join Sinesia Karol to celebrate women. The female body is a magnificent work of art and has captivated...







