Luli Fama to Celebrate 20th Anniversary at Miami Swim Week
- 9 hours ago
- 2 min read
Miami's "it" swimwear brand, Luli Fama, is set to kick off another season at PARAISO Miami Swim Week by celebrating 20 years as a leading force in the fashion industry. The highly anticipated 20th-anniversary runway show will take place this Saturday, May 30, at the iconic PARAISO tent at Collins Park, where attendees will be immersed in the vibrant spirit that has defined the brand for two decades.
Spring/Summer 2027 Collection Debut
The milestone presentation will unveil brand-new styles and silhouettes from Luli Fama’s Spring/Summer 2027 collection. Showcasing the brand's signature blend of bold, vibrant hues, eclectic prints, and elevated resort wear, the runway event promises to deliver the standout moments Luli Fama has become known for year after year.
Swim Week Activations and Celebrations
To bring the brand experience to life across Miami Beach, Luli Fama has hosted a series of special events leading up to the main show. Earlier this week, the brand hosted its first-ever open casting call at its Lincoln Road boutique, giving aspiring “Luli Babe” models a rare opportunity to be selected to walk in the anniversary runway show.
Following the presentation on Saturday, VIP guests will continue the celebration at an exclusive after-party hosted at the prestigious Harbour Club in Miami Beach’s luxurious Sunset Harbour neighborhood. The evening will honor the brand’s 20-year legacy, highlighting the iconic collections and moments that have defined Luli Fama’s journey.
A Legacy of Latin-Owned Luxury
Born in Cuba and raised in Miami, designer Luli Hanimian teamed up with co-founder Augusto to create a brand that empowers women to feel confident, sexy, and strong. Today, Luli Fama is a globally recognized, Latin-owned luxury swim and resort wear brand celebrated for its universally flattering fits and meticulously crafted patterns designed for diverse body types.
The brand’s signature designs have been worn by internationally recognized artists, including Lady Gaga and Camila Cabello, further cementing its place as a global leader in luxury swimwear. Locally, fans can shop the collections at South Florida boutique locations, including Lincoln Road, Doral, Dadeland Mall, Dolphin Mall, and the Sawgrass Mills outlet.
For more information and to explore the latest collections, visit www.lulifama.com.