Sparks Fly with AVIDLOVE at PARAISO Miami Swim Week
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AVIDLOVE is set to make its Miami Swim Week debut on May 30 with “Sparks Fly with AVIDLOVE,” a runway presentation taking place during PARAISO Miami Swim Week at the Kimpton Surfcomber Hotel in Miami Beach. Scheduled for 9 p.m. EDT, the show will introduce the brand’s lingerie-inspired resort styling to one of the week’s most visible runway platforms.
The presentation will be part of PARAISO’s new RISE concept, a Swim Week platform focused on emerging labels, immersive presentations and experiential runway formats. Set around the Surfcomber Hotel’s historic pool deck, the event is expected to combine runway fashion, music and Miami nightlife energy in an open-air beachfront setting.
AVIDLOVE’s runway concept is built around three styling chapters: “Comfort,” “Awakening” and “Desire.” Together, the segments explore the brand’s approach to lingerie, swimwear and contemporary resort fashion.
The opening “Comfort” segment focuses on softer silhouettes and vacation-ready styling, including lightweight fabrics, relaxed layering pieces and beach-inspired looks intended for daytime resort settings. The second act, “Awakening,” transitions into sheer textures, lace styling and more social, nightlife-oriented looks designed around cocktail settings and evening gatherings.
The final chapter, “Desire,” introduces more dramatic evening styling through sculpted silhouettes, satin finishes, fitted pieces and statement accessories intended to blur the line between intimate apparel and ready-to-wear fashion.
The “Sparks Fly with AVIDLOVE” concept also reflects the broader direction Miami Swim Week has continued embracing in recent years, where swimwear presentations increasingly incorporate resortwear, lingerie, nightlife styling and social-first fashion imagery into runway storytelling.
PARAISO Miami Swim Week returns this season with runway shows, presentations and activations taking place across Miami Beach from May 28 through May 31, bringing together designers, media, buyers, influencers and fashion industry guests from around the world.