Maaji Presents “Vacation Society: Cruise Edition” Resort 2027 Collection
- 18 hours ago
- 3 min read
Vacation Society sets sail. Welcome to The Seas of Maajic, where the coastlines of the Americas become one and summer moves without borders. This season, Maaji introduces a new Resort narrative inspired by movement, destination culture, and the travelers who live for the next escape. Mornings begin on deck, afternoons unfold between surf breaks and ports of call, and nights stretch into celebrations under open skies.
Presented at Miami Swim Week through an immersive showcase at the Andaz Hotel, VACATION SOCIETY: CRUISE EDITION comes to life through a multi-brand experience designed around the spirit of the voyage. Melissa Shoes joins as the Official Shoe Sponsor, with every runway look styled in Melissa throughout the presentation. Allied brand partners including Gigli, Dibs Beauty, Manyo, Wilhelmina Models, and Rogue House Hair Artists help bring the world of Vacation Society to life.
Launching globally in August 2026, the collection will be available at maaji.co, Maaji stores across Colombia and Latin America, and select top retailers and surf shops worldwide.
Six ports. No off-season. Just the voyage.
• One Voyage, Six Moods: Six destinations across the Americas shape six distinct expressions of resort living, moving from departure moments to tropical escapes, festive nights, and coastal arrivals.
• Story Drivers Lead the Journey: Hero pieces anchor the collection through standout silhouettes, textures, and design elements that shape the visual identity of the season and lead campaign storytelling.
• The New Resort Wardrobe: Swimwear and apparel are designed to move effortlessly across occasions, from boarding passes to beach clubs, from daytime escapes to after-hours celebrations.
The collection unfolds across six destinations that define the rhythm of the voyage. The Boarding Club opens the journey through a renewed nautical attitude, where bold stripes, matching sets, and smocking techniques bring freshness to classic maritime codes. The story continues into Pura Vida Port, inspired by Costa Rica’s tropical energy and rooted in earthy browns, greens, soft pinks, and animal-driven statements. Zebra motifs, mesh fabrics, and crochet textures create a relaxed tropical atmosphere with an artisanal spirit.
As the route moves into Spirits of the Sand, the mood transitions from sun-bleached days into festive nights where black swimwear takes on a new identity through fuchsia contrasts, lace details, fringe, and texture rich craftsmanship. Back onboard, Cruising Club introduces a renewed sporty attitude through emerald greens, soft pinks, stripes, color blocking, and tropical florals that capture life between horizons.
The final destinations embrace celebration and ease. Holidays On Deck introduces shine through sequins, studs, and playful multicolor stories designed for festive nights at sea, while California Dreamin’ closes the voyage with relaxed surf-inspired silhouettes, warm yellows, oranges, degradé effects, and effortless layers that embody West Coast ease. Across the entire collection, movement, color, craftsmanship, and destination-inspired storytelling redefine Resort dressing through a wardrobe designed not just for travel, but for the journey itself.
Welcome aboard. The voyage is endless, and summer never stays in one place.
About Maaji
Maaji is a lifestyle brand specialized in creating swimwear and beachwear that celebrates Latin culture’s vibrancy and spreads That Summer Feeling.
Maaji was born in Medellín, Colombia. Est.2003. In a tropicool land full of inspiration and vibrance. It is a company of women, by women, for women, founded by Colombian sisters Manuela and Amalia Sierra. Maaji is in over 57 countries and has 15 stand-alone stores across the Americas. We rely on numerous partners such as Nordstrom, Anthropologie, Revolve, Dillard’s, South moon under, Vonmaur.
Let’s spread That Summer Feeling together!