*Not Naked Swim* Makes Miami Swim Week Debut, Introducing a Chic New Middle Ground in Modern Swimwear
- Jun 2
- 2 min read
A new swimwear label is redefining what modern coverage looks like.
This past Saturday, May 30, women-owned swimwear brand Not Naked Swim officially debuted its inaugural collection at Miami Swim Week 2026, introducing a fresh perspective to a category long divided between ultra-revealing silhouettes and overly modest alternatives.
Presented to a Miami audience of fashion insiders, media, buyers, and a global livestream audience, the brand’s first runway collection showcased elevated, full-coverage swimwear designed for women who want sophistication, confidence, and practicality without sacrificing style.
Founded by Alejandra M, MBA and Morgan W, Not Naked Swim was born from a simple observation: women were being asked to choose between trendy swimwear that felt overly exposed or modest options that often felt outdated.
The founders believed there was a missing middle ground.
Morgan Winter (Not Naked Swim co-founder)
“We created the brand we couldn’t find,” said co-founder Morgan Winter. “Coverage shouldn’t mean compromise. Women deserve swimwear that feels stylish, elevated, and confidence-building whether they’re at a family vacation, a resort, or a work retreat.”
Designed for real life, Not Naked Swim blends fashion-forward silhouettes with thoughtful functionality. Each piece features UPF 50+ sun protection and is cut and sewn by hand in the United States in small batches, emphasizing craftsmanship and intentional production over mass manufacturing.
Sustainability is embedded throughout the brand’s supply chain. The collection is crafted using recycled materials, shipped in ocean-recycled packaging, and paired with plantable seed-paper care instructions, small details designed to reduce waste while creating a more thoughtful customer experience.
The launch also reflects a broader shift happening across fashion and lifestyle categories: consumers increasingly seeking pieces that align with how they actually live balancing style, comfort, versatility, and values.
For Not Naked Swim, that means creating swimwear equally suited for a luxury resort, a beach day with children, or a corporate retreat by the water.
Following its Miami Swim Week debut, the brand will officially open pre-orders on June 15, 2026.
To join the early-access list, visit notnakedswim.com or follow along on Instagram @notnakedswimwear.
ABOUT NOT NAKED SWIM
Not Naked Swim is a women-owned, premium swimwear label founded in October 2025 by Alejandra M, MBA and Morgan W. Designed and produced in the United States, the brand creates elevated full-coverage swimwear with built-in UPF 50+ sun protection, sustainable materials, and small-batch production practices. Blending modern design with thoughtful functionality, Not Naked Swim offers a sophisticated alternative for women seeking stylish coverage without compromise.
PRESS CONTACT
Morgan Winter
Co-Founder, Not Naked Swim