Omni Beach Life Transformed Miami Swim Week into Carnaval

Jun 16
3 min read

@viviansaddi, @evgeniahoth, @dafxbau / photographer: @memok3

The Brazilian-American brand based in Miami, together with models, brand ambassadors, content creators and partners in sustainability from around the world, turned Miami Swim Week into a weeklong celebration of the pure joy and natural beauty of the Brazilian beach lifestyle, Brazilian beach fashion, ocean conservation, togetherness and admiration for the artists and guests who make Swim Week possible.

@evgeniahoth / photographer: @alvaromoser

OBL Designer and owner, Dean Richards, says “It’s not just a show for us. MSW is a week-long self-expression of love, brand values, fearless freedom, artistic creation and our united vision to Save Our Planet, One Bikini at a Time.”

@pieri.camacho / photographer: @alvaromoser

Of course it starts with OBL Swimwear. As always, OBL designs are bold, fearless Brazilian designs promoting the confidence of no-judgement, unapologetic femininity. The Brazilian Rainforest Collection is produced from recycled fabrics. Each piece is extremely high quality; hand-made; and double stitched in timeless Brazilian styles; promoting conscientious consumerism as an alternative to fast-fashion. Each print is an OBL proprietary design depicting flora and fauna indigenous to the Amazon rainforest, making each bikini truly one-of-a-kind. Each design is accompanied by a matching semi-sheer sarong.

@sofia.marqq / photographer: @memok3

As a long-time sponsor of 4Ocean and Ecodrive, non-profit organizations dedicated to ocean conservancy, the week began with the launch of the OBL CLEAN OCEANS PROJECT, including beach cleanups, a Sustainability Conference, and sponsoring removal of an incremental 250 pounds of waste from the ocean. As always, Omni Beach Life sponsors 4Ocean monthly, with the removal of an additional pound of waste for every bikini sold.

@viviansaddi / photographer: @memok3

In between beach clean-ups, pool parties and conferences, Omni Beach Life dazzled Haute Gala guests with their unique self-expressive runway walks in styles designed to “provide coverage where she needs it; freedom where she doesn’t.” Dean explains “there is no limit to the souls moved by a fully self-empowered woman walking confidently on the beach, and that is why we walk barefoot.” For Haute Gala, Dean explained, he looked the world over to find a luxury jewelry designer to create unique pieces for the Rainforest collection; until he found Ia Esttese (Esttese Collection), in Tbilisi Georgia, who designed the exclusive OBL collection of gold body jewelry adorned with gems and matched with each of Dean’s designs.

@dafxbau / photographer @memok3

The week ended with the main event; the private OBL Rooftop Fashion Show and MSW Closing Party on the La Terraza Rooftop overlooking South Beach. The 4 hour event, inspired by Rio beach parties, was an immersive, organic event that mesmerized guests. OBL Ambassadors performed multiple shows, up close and personal, interacting and engaging with guests throughout, in true Carnaval style. The Sustainability Suite at the event, where guests lounged in comfort, included, among others, OBL Sustainability Partners. Representatives from Biscayne Bay Brewing Company and Ecodrive, and world-renowned content creator Shreepad Gaonkar, who had flown in from Cannes to shadow OBL for the week discussed and advised on the direction of the OBL Clean Oceans Project.

@lilypenadr / photographer @memok3

A round-table discussion was also held recognizing that models, photographers and content creators are the real artists that make MSW the spectacular event that it is. Emphasis was placed on driving industry modifications to sustain the artists and to ensure a safe environment, particularly for young female artists.

dragoi_andreea / photographer @memok3

Guests, models and creators flowed in rhythm together, as guests donned OBL bikinis which they were gifted, enjoying the “Omni Beach” and “OBL Caipi” signature beverages and snacks, as friends old and new, in a truly unique fashion and Brazilian beach life experience… the Omni Beach Life way.