Lybethras Unveils SOLEYA for Miami Swim Week 2026
- 4 hours ago
- 2 min read
Founded by designer Lucianna Martinez, Lybethras was created from a passion for sophisticated beachwear with a refined and distinctive aesthetic. Built around craftsmanship, exclusivity, and meticulous attention to detail, the brand has become recognized for creating statement pieces that merge luxury fashion with artisanal techniques. Alongside its direct-to-consumer business, Lybethras has developed a strong international wholesale presence and is carried by select luxury resorts and prestigious hotel boutiques throughout Florida, further strengthening its position within the global luxury resortwear market.
Now, a new generation helps shape the creative vision of the brand. Under the direction of Anna Martinez, Lybethras continues to evolve with a fresher and more contemporary perspective while preserving the refined craftsmanship that defines its essence. Mother and daughter work closely on every collection, combining different creative sensibilities into one cohesive vision. Every design is developed with an intense focus on construction, textures, fit, and finishing — ensuring each piece carries a distinctive detail that sets it apart within the world of luxury beachwear.
For Miami Swim Week 2026, Lybethras introduces SOLEYA, a collection inspired by the warmth of Mediterranean summers, golden sunlight, and the effortless glamour of coastal destinations. The collection explores luminous tones such as butter yellow, warm ivory, turquoise, soft gold, rich burgundy, soft green, dusty blue, deep ocean blue, and vintage pink — creating a color palette that feels sun-drenched, sophisticated, and timeless.
Handcrafted elements remain central to the collection’s identity. Sculptural hardware, hand-covered rings, artisanal textures, embroidery, and carefully placed embellishments transform each look into something unique. Crochet pieces, one of the brand’s signature best sellers, continue to play an important role within the collection, highlighting the artisanal techniques and hand-finished details that have become synonymous with Lybethras. Rather than following fast-moving trends, the brand focuses on creating collectible pieces designed to feel exclusive, elevated, and enduring.
The balance between beauty and wearability continues to define the brand. Selected swimsuits incorporate Lybethras’ signature shapewear technology, designed to sculpt and support while maintaining softness and elegance. This combination of fashion-forward design and comfort has helped establish a loyal international clientele drawn to pieces that feel distinctive and intentionally made.
Over the years, Lybethras has expanded its international presence through runway presentations and fashion events around the world. The brand has showcased collections at Miami Swim Week since 2015, as well as at Los Angeles Fashion Week, Los Angeles Swim Week, New York Fashion Week, Guatemala Swim Week, and Las Vegas Swim Week. Through these international platforms, the brand has continued to strengthen its position within the global luxury resortwear market.
Today, Lybethras ships to more than 60 countries and maintains a wholesale presence across 28 countries worldwide. The brand is also available through select luxury resorts and renowned hotel boutiques throughout Florida, connecting with women who seek individuality, exclusivity, and standout design. With SOLEYA, Lybethras reinforces its dedication to artisanal luxury and thoughtful design creating pieces that feel personal, distinctive, and intentionally made in a world increasingly dominated by mass production.
Brand Contact Information
Instagram: @lybethras
Website: www.lybethras.com