From a life-changing choice 25 years ago to the international runway, Wonder Ritchie expands her inclusive, eco-conscious resort label into the USA market.

After four successful seasons in New York City, Fashion 4 Ukraine made an unforgettable splash at Miami Swim Week with its inaugural Miami showcase on May 29, transforming the lush grounds of the Miami Beach Botanical Garden into a vibrant celebration of resilience, creativity, and international collaboration.

The Brazilian-American brand based in Miami, together with models, brand ambassadors, content creators and partners in sustainability from around the world, turned Miami Swim Week into a weeklong celebration of the pure joy and natural beauty of the Brazilian beach lifestyle, Brazilian beach fashion, ocean conservation, togetherness and admiration for the artists and guests who make Swim Week possible.

Founded by designer Lucianna Martinez, Lybethras was created from a passion for sophisticated beachwear with a refined and distinctive aesthetic. Built around craftsmanship, exclusivity, and meticulous attention to detail, the brand has become recognized for creating statement pieces that merge luxury fashion with artisanal techniques. Alongside its direct-to-consumer business, Lybethras has developed a strong international wholesale presence and is carried by select luxury r

For most swimwear brands, a Miami Swim Week runway show is a milestone. For Enez Swim founder Stephanie Pope, it was the culmination of a dream more than ten years in the making. This year marked Enez Swim's first appearance at Miami Swim Week, but the brand's story began long before the lights, cameras, and runway. What started as a passion project in her Miami apartment has evolved into a growing swimwear brand known for its bold designs, inclusive sizing, and unapologeti

Miami-based swimwear brand Bikini Flavors presented its latest designs during Miami Swim Week 2026, bringing a customizable approach to the runway. The collection centers on reversible bikinis and interchangeable ties, allowing a single piece to be styled in multiple ways. The concept is designed for women who want more flexibility from their swimwear. Instead of treating each bikini as a fixed look, Bikini Flavors offers pieces that can change through different colors, ties,

Mars The Label, the Manchester-born swimwear brand that has rapidly evolved from a UK cult favorite into a global force in contemporary swim, returned to the Miami Swim Week – The Shows runway for its second consecutive season. Presented at the iconic Mondrian South Beach, the presentation embodied the confident, high-impact aesthetic that has become synonymous with the brand, delivering a fresh take on the trends defining swimwear in 2026. Built around Mars The Label's sign

As Pride Month kicked off in Miami, one of the most talked-about moments of Miami Swim Week unfolded at the Kimpton Surfcomber Hotel, where Palace South Beach and Eliad Cohen joined Planet Fashion TV's Saturday Night Showcase at Paraiso Miami Beach. The presentation blended drag performance, swimwear fashion, dance, and LGBTQ+ visibility into a runway experience that stood apart from the traditional fashion shows seen throughout the week. The evening's centerpiece was a surpr

AVIDLOVE made its Miami Swim Week debut on May 30 with “Sparks Fly,” a runway presentation held poolside at the Kimpton Surfcomber Hotel during PARAISO Miami Swim Week. The show introduced the brand’s vision of lingerie-inspired fashion that moves beyond traditional boundaries, blending intimate apparel, resortwear, and ready-to-wear styling into a single presentation. The runway unfolded through three themed chapters titled Comfort, Awakening, and Desire, each representing a

Fashion designer Haley J. made waves during Miami Swim Week with an exclusive influencer yacht event on May 28, 2026. Hosted by Blonde PR, the high-end gathering took place aboard a private 105-foot luxury yacht, offering an intimate and glamorous setting to celebrate the designer's latest work. The three-hour afternoon excursion cruised along the Miami coast, celebrating the upcoming debut of Haley J.’s Spring/Summer 2026 collection. Guests were treated to an afternoon of in

Colombian swimwear brand Agua Bendita brought its Summer Truck activation to South Beach during Miami Swim Week 2026, turning Collins Park into a gathering spot for fashion enthusiasts, creators, and visitors. The six-hour event offered complimentary bikinis to attendees and featured products from Vacation Inc., the suncare brand known for its growing presence in the lifestyle market. A highlight of the afternoon was an appearance by the Nader Sisters, who welcomed guests alo

Swimwear brand Belletage Swimwear returned to Miami Swim Week to unveil their latest collections with a stunning runway show on Thursday night. Miami Swim Week: The Shows set the stage for the captivating presentation with Summer House’s Lexi Wood opening the show. Held at the Mondrian Hotel in South Beach Miami, the show hosted upwards of one hundred guests including press, influencers, industry professionals, family, and friends. This year, the brand debuted two new colle

A new swimwear label is redefining what modern coverage looks like. This past Saturday, May 30, women-owned swimwear brand Not Naked Swim officially debuted its inaugural collection at Miami Swim Week 2026, introducing a fresh perspective to a category long divided between ultra-revealing silhouettes and overly modest alternatives. Presented to a Miami audience of fashion insiders, media, buyers, and a global livestream audience, the brand’s first runway collection showcased

Miami's "it" swimwear brand, Luli Fama, is set to kick off another season at PARAISO Miami Swim Week by celebrating 20 years as a leading force in the fashion industry. The highly anticipated 20th-anniversary runway show will take place this Saturday, May 30, at the iconic PARAISO tent at Collins Park, where attendees will be immersed in the vibrant spirit that has defined the brand for two decades. Spring/Summer 2027 Collection Debut The milestone presentation will unveil br

AVIDLOVE is set to make its Miami Swim Week debut on May 30 with “Sparks Fly with AVIDLOVE,” a runway presentation taking place during PARAISO Miami Swim Week at the Kimpton Surfcomber Hotel in Miami Beach. Scheduled for 9 p.m. EDT, the show will introduce the brand’s lingerie-inspired resort styling to one of the week’s most visible runway platforms. The presentation will be part of PARAISO’s new RISE concept, a Swim Week platform focused on emerging labels, immersive presen

Vacation Society sets sail. Welcome to The Seas of Maajic, where the coastlines of the Americas become one and summer moves without borders. This season, Maaji introduces a new Resort narrative inspired by movement, destination culture, and the travelers who live for the next escape. Mornings begin on deck, afternoons unfold between surf breaks and ports of call, and nights stretch into celebrations under open skies. Presented at Miami Swim Week through an immersive show

Acclaimed designer Lila Nikole announces The Golden Standard — Amazonia Experience, an immersive, cinematic fashion presentation that transcends the traditional runway format debuting May 31 at 2:00 PM at Tequila Town. Conceptualized and directed through Lila’s distinct creative lens, the experience introduces a limited-edition Lila Nikole x Platinum FUBU collection, marking a bold evolution of her design universe. Inspired by the richness and mystique of the Brazilian rainfo

PARAISO Miami Swim Week is set to return to Miami Beach from May 28 through May 31, 2026, celebrating its 22nd edition with a packed lineup of runway presentations, immersive brand experiences, industry networking opportunities, wellness activations, and summer-inspired events across the city. Recognized as one of the leading swimwear and resort wear fashion platforms in the world, PARAISO Miami Swim Week continues to bring together designers, media, creatives, buyers, influe

The Shows is set to return to Miami Beach from Thursday, May 28 through Sunday, May 31, 2026, bringing four days of runway presentations, emerging designers, resort fashion, and industry events to the Mondrian South Beach. Recognized as one of the world’s leading swim and resort wear fashion platforms, Miami Swim Week® – The Shows continues to spotlight both established and up-and-coming designers from around the globe, while attracting fashion insiders, media, influencers, b

Miami Swim Week returns to South Beach next week, bringing a packed schedule of runway shows, after-parties, dinners, and beachside events. While many visitors will spend their time moving between crowded venues and nightlife hotspots, a handful of Miami Beach hotels are offering quieter spaces to relax between events. From historic Art Deco interiors to elevated cocktail lounges, these two properties provide convenient stops near the center of the Swim Week action. National