The Innovative Velvet Denim From DIESEL
Updated: Jun 3, 2020
Have you ever heard of Velvet Denim? Denim is associated with being tough, rugged: the world’s most recognizable fabric. In contrast, velvet is luxurious, soft, and elegant. For DIESEL’s Fall 2019 collection, DIESEL has mashed the two fabrics together to create one mind-blowing, paradoxical, need-to-feel-to-believe hybrid: denim jeans that have the fabric hand of velvet.
Available in three classic silhouettes for both men and women, this innovative textile is created by flocking denim fabric to create a velvet-like texture. The end result is a perfect transitional jean from late summer into the fall/winter season. Multiple color offerings are DIESEL’s autumnal answer for brightly-hued summertime jeans.
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To support this evolution in the brand’s product offering, DIESEL has launched the “FOR SOFTIES” campaign. Presenting two ideals: the perception of ‘hard’ such as tattooed bodies, and a snake draped over a model’s torso and the perception of ‘soft’, needlepoint, teddy bears, and throughout all, Velvet Denim.
The fact that your outside appearance may deceive others with a wrong first impression, does not mean that you are a bad guy or girl. As the saying goes do not judge a book by its cover. DIESEL is where being unpredictable and full of contradictions is and will always be embraced, a philosophy which has powered the brand since the brand’s beginning over forty years ago.
Always innovating, always challenging conventions, with denim at its heart. For more info visit DIESEL.