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- Poliform Paolo Roversi Photo Exhibition
Poliform is delighted to announce “Time, Light, Space”, an artistic project that finds its origins in the cooperation between Poliform and Paolo Roversi. After its launch in 2020 in Milan and its introduction in Shanghai, Poliform brings in its New York, Miami and Los Angeles showrooms, a gallery of pictures taken by international photographer Paolo Roversi to tell the story of the family company and its timeless values of passion for work, commitment to quality and devotion to excellence. The photo exhibition will highlight selected images of the book published by Rizzoli New York to celebrate 50 years of Poliform through the powerful narrative interpretation of a worldwide popular professional. Paolo Roversi has captured the history of a company and its more intimate soul: the universal language of photography becomes a journey into the Poliform universe that reveals years of innovation, challenges and its attitude to promote the unmatched artisanal tradition and unique quality/know-how of Italian design to the world. The lenses of Paolo Roversi’s camera reveal the philosophy of a brand founded in 1970 by Giovanni Anzani and his cousins Alberto and Aldo Spinelli, that since then collected awards and became an iconic symbol of Italian essence and timeless elegance. The title of the book mentions time, light and space: these are the founding elements of photography and design, their essence. This is not coincidental. The search for an absolute synthesis and for radical simplicity is what unites the work of Paolo Roversi–one of the most distinguished authors of images that have now entered the history of photography–and the driving force behind the vision of Giovanni Anzani, Aldo Spinelli and Alberto Spinelli in their constant re-interpretation of the living space. But “Time, Light, Space” is nothing like a catalog: it is more a genuine journey into the world of Poliform. It will be showcased at the Supersalone by Salone del Mobile at Rho, Fiera Milano in early September, in the Poliform space and it will be hosted in New York at the Poliform showroom from Friday, September 24th until Saturday, October 2nd. Poliform New York store located at Madison Avenue will become an art gallery offering a few installations open to the public in its business hours to offer an even more fulfilling experience to its customers and interior designers. The book will be available at the Rizzoli Bookstore in Manhattan and its network. Starting from October 29th until November 6th, the Poliform showroom in Miami located in the Design District will feature the same initiative, which will be then installed at the Poliform showroom in Los Angeles in December. Poliform is an Italian cabinetry, furniture and interior design company located near Lake Como. Since the ‘70s it has produced hand-crafted, high-end products where unparalleled quality meets attention to detail, creating iconic collections. Poliform provides systems and furnishing for any interior space including walk-in closets, closets, kitchens, tables, chairs, armchairs, sofas and beds. poliform.com For inquiries: info@poliformusa.com About Paolo Roversi Paolo Roversi is a photographer best known for his striking, intimate portraiture and classical visual language. His photographs occupy a realm between the past and present, resulting in imagery that feels at once progressive and familiar. Roversi’s interest in photography began at an early age during a trip to Spain, prompting him to build a darkroom for printing his black and white photographs. He began his professional career in 1970 with photojournalism assignments, but soon shifted his focus to fashion. After a period assisting Laurence Sackman, Roversi started shooting his own fashion editorials and advertising campaigns, the resulting catalogue of which over the years has made him one of the industry’s preeminent image-makers. In the early 1980s he added large-format Polaroid photography to his practice, a medium that continues to enhance his trademark style. Roversi is widely regarded fashion and portrait photographer and has documented all the most famous models and movie stars. His photographs have been published internationally in magazines such as Vogue, W Magazine and Vanity Fair. He has collaborated with leading fashion and beauty houses, creating images for brands from Comme des Garçons, Dior and Guerlain to Armani, Chanel, and Lancôme. During his 40-year career as a photographer, Roversi has published several, including Angeli, Libretto, Nudi, Studio and Secrets and his work has been exhibited at galleries and museums around the world. CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Images courtesy of Poliform
- Poliform Presents: Symphony Sideboard & Drop Mirror
Poliform presents the new Symphony sideboard and Drop mirror that stand out for their essential quality and elegance. Symphony Sideboard Symphony is a collection of sideboards where the simplicity of the lines is expressed through fine materials and accurate workmanship. The sideboards have an elliptical shape, enhanced by the wood finish. The collection includes elements of different heights and sizes, from the high and medium versions with doors to the low version with drawers or with drawer and open compartments, all on a base with feet. Drop Mirror Elegant and precious, Drop is a generously sized round mirror. It features a leather frame that incorporates the strap used to hang it on the wall. DISCOVER MORE Lexington collection Poliform Miami 4100 NE 2nd Avenue, Suite 101 - 102 Miami, FL 33137 (305) 573-9950 CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Images courtesy of Poliform
- Poliform Presents the New Lexington System
The new Lexington by Poliform designed in collaboration with Jean-Marie Massaud stands out for its essential quality and elegance. The pillar-based bedroom system is available in two configurations: wall-mounted and floor-to-ceiling, which also gives the option of designing two-sided compositions, finished on both sides. Also available in a day version and thanks to the endless flexibility it offers in terms of dimensions, functions, and finishes, Lexington marks an evolution in the world of furniture systems in the direction of a total integration across the different rooms of the house. Lexington has strong architectural connotations, it consists of an upright system onto which shelves, drawers, and other components can be fitted to create wardrobe solutions for the night area and bookshelves for the day area. DISCOVER MORE Discover Lexington Poliform Miami 4100 NE 2nd Avenue, Suite 101 - 102 Miami, FL 33137 (305) 573-9950 CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff | Images courtesy of Poliform
- Discover the Code Day System by Poliform
Code is the day system by Poliform conceived for the contemporary living room where boiserie, suspended containers, and shelves are reinterpreted as standalone elements or in combination with wardrobes and walk-in closets. The system is completed by a collection of sideboards that can be freely configured by choosing between open compartments, showcases, drawers, hinged or flap doors. Its versatility is also expressed through the variety of finishes, to customize down to the individual component. Code offers unparalleled freedom of design to architects and interior designers and provides combinations that can be customized according to the architectural style of the surrounding space. Open and closed units come together in seamless harmony with a contemporary vision that balances aesthetics and functionality. The Code system is highly functional: equipped with a cable guide or wireless charging system for devices and smartphones and completed with LED lighting, the worktop is the perfect home-office area. The wood panels, available in a wide range of finishes and sizes, allow the creation of versatile and custom solutions. Designed for living spaces, the Code system extends to the sleeping area, where wooden elements, suspended storage units, and shelves are reinterpreted as standalone features or made to complement closets, walk-in closets, and vanity solutions. DISCOVER MORE www.poliform.it/en-us/prodotti/code CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Images courtesy of Poliform
- Discover the New Le Club by Poliform
Le Club is the new armchair designed by Jean-Marie Massaud, inspired by the archetypal leather-bound club chairs of the early 20th Century and reinterpreted with a minimalist form, in a contemporary approach. Le Club has kept the rounded lines and incomparable comfort of the club's armchairs that inspired it but has streamlined the volume giving it a more casual, contemporary elegance. The fabric or leather upholstery is not removable: adhering perfectly to the steel structure with flexible polyurethane molded seating, it is all-in-one with the armchair's design. Le Club combines craftsmanship and technology offering an exceptionally high performance which is particularly clear from the upholstery and detailed stitching on the seating. DISCOVER MORE To learn more click here. CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Images courtesy of Poliform
- Poliform Paolo Roversi Photo Exhibition Extended until Dec 5th
Thanks to the exceptional acceptance offered to the recent installation in the Poliform Miami showroom, the exhibition “Time, Light, Space” by Paolo Roversi has been prolonged until Sunday, December 5th. The images introducing the history of the Italian furniture company producing its timeless elegance cabinetry, sofas, walk-in closets, chairs/armchairs, tables and beds will offer an art itinerary visible along the shop windows of the store in a journey within the world of Poliform. Get a glimpse into Poliform’s universe during regular store hours at the Poliform Miami showroom: visit at 4100 NE 2nd Ave. For more info visit Poliform.com CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest POLIFORM ADDRESS & PHONE NUMBER Poliform Miami 4100 NE 2nd Avenue, Suite 101 - 102 Miami, FL 33137 (305) 573-9950 By ML Staff | Images courtesy of Poliform
- Discover Saint-Germain: The New Sofa System by Poliform
Designed by Jean-Marie Massaud and inspired by organic forms that reinterpret the design of the ‘70s, Saint-Germain is a sofa system capable of transforming any space into a warm and intimate landscape, infusing a pleasant feeling of domestic comfort. Soft and enveloping lines are present in all the elements of the collection, which includes diverse modules allowing to create linear, angular, or unconventional compositions, always characterized by an interplay of volumes and depths with welcoming appeal. From the haute couture materiality of bouclé fabrics to the contemporary elegance of hide, the finishing enhances the voluptuous volumes of Saint-Germain, making it aesthetically versatile. The Saint-Germain collection is completed with the new Koishi coffee tables. Designed to complement the sofa, they reflect its curved lines and organic shapes. DISCOVER MORE For more Saint-Germain information, please visit Poliform. CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Images courtesy of Poliform
- Poliform: An Italian History of High-Quality Furniture & Cabinetry for More than 50 Years
Poliform is the Italian furniture and interior design firm located near Lake Como that since the ‘70s produces hand-crafted, high-end products where unparalleled quality meets the attention to detail to create an iconic and stylish collection. Its collection provides systems and furnishing for any interior space including walk-in closets, kitchen, bedroom, living and dining rooms. In 2021 Poliform has enriched its collection, introducing new products able to confirm its quintessential style and upscale brand positioning. The Poliform Miami showroom recently arranged a renovation of its interiors to welcome the pieces intended to sign an iconic step in the well-established tradition of the company to conceive pieces that are often used to become iconic elements. A conversation with Luca Bizi, Director of Sales in Poliform USA has been the opportunity to collect a deeper perspective on Poliform and its approach to the Americas’ market. MLM: Poliform is known for its incredible list of collaborators, like Marcel Wanders, Daniel Libeskind, Jean-Marie Massaud, Emmanuel Gallina and Paolo Piva. How much does the American target audience appreciate the Italian style and a European influence in selecting furniture? LB: Our clientele is made of international architects and interior designers’ studios and firms who do have a very cultured experience and are used to be fascinated by the Made in Italy products that relate to sophisticated attention to detail and obsessive research for quality in every single material part of our production. Our customers do appreciate the Italian look and feel that embodies the Poliform lifestyle aiming at bringing the ultimate balance of elegance and modernity to the home. MLM: Saint-Germain sofa system, Koishi coffee table and Le Club armchair are the elements designed by Jean-Marie Massaud for the living room where the French designer intended to transform any space into a familiar landscape. Which are the other products that do complete the 2021 Poliform products? LB: Poliform has launched Alea Pro, a restyling of the iconic and consolidated Alea model, Alea Pro is characterized by the most marked expressiveness. The linear design of the original system has been reinterpreted considering a redefinition of the details, particularly with regards to the opening grooves, underlined by a profile that highlights the vertical and horizontal lines. The display doors for base units, wall units, and tall units create plays of transparency that give rhythm to the composition. The result is a kitchen system that combines a very high operational capacity with a contemporary look, to be customized with a very wide range of materials and finishes. Poliform has also introduced Code, the versatile wall system conceived for the living room where boiserie, suspended containers and shelves are reinterpreted as standalone elements or in combination with wardrobes and walk-in closets. MLM: Can you let us know more about Poliform history? LB: Poliform is synonymous with a luxury lifestyle, excellence in quality, and hallmark Italian craftsmanship. The brand’s vision is driven by the delivery of the highest quality and the sense of style for contemporary living. Poliform evolved from a small artisanal studio and was officially established in 1970 by Alberto Spinelli, Aldo Spinelli, and Giovanni Anzani. Combining technical expertise with an entrepreneurial spirit, the founding partners invested in production technologies to offer highly functional modular systems that would meet shifting social and economic attitudes. Since its founding, Poliform has grown tremendously, guided by the founders’ unique vision for contemporary living. Today, more than 600 employees are based within the company’s Italian HQ and factories, with over 800 Poliform stores located worldwide. A leading player in the international furniture market, Poliform has remained a family business, making it the expression of individuals whose ties with the company are never separate from their own lives, passions, and aspirations. Poliform is headquartered near Lake Como, in a region in Northern Italy with strong values, traditions and hard working culture. All production takes place locally in a network of factories located within a few kilometers of each other. Click below to launch slideshow > MLM: When has Poliform Americas been established and what is its main business? LB: Poliform started its North American operation in the mid ‘90s. In the beginning the focus was mainly on closets and kitchens but as the company grew, we have started implementing lifestyle concepts in all of our locations. We now have 50 stores in the Americas and we operate directly in the NY, Miami, LA locations employing over 70 people between sales, designers, project managers and administrative teams. As Poliform, given the wide number of products in our collections, we like to offer a full-service package: our customers come to Poliform to work with a firm that can provide them with cabinetry across the entire home, using consistency of finishes and details. This has been a tremendous advantage for our company and has helped us in creating such a successful brand. We keep working hard to improve our products and services with the aim to offer the best design and the best experience to the many customers that believe in our brand quality, daily. Poliform also offers creative resources to build custom solutions for large-scale residential and contract projects such as 57 Ocean, Arte Surfside, Ocean Park South Beach, L’Atelier and One Thousand Museum in Miami, among many others. Poliform is located in the Miami Design District. Address: 4100 NE 2nd Ave #101-102, Miami, FL 33137. Phone: (305) 573-9950. CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff | Images courtesy of Poliform
- The Home Hotel Collection by Poliform
The Home Hotel collection by Jean-Marie Massaud consists of a series of discreetly elegant elements that can be freely paired with each other. The name itself conveys its great versatility, ranging from the home environment to accommodation facilities. The protagonist of the collection is the dining table, distinguished by the particular design of the wooden base and by a careful choice of finishes. In the rectangular version, the marble top is integrated into the wood structure – a work of great craftsmanship. The round table, on the other hand, is available with a top in different finishes, also with an integrated swivel top. The theme of the Home Hotel coffee tables is versatility. The two versions, rectangular and square, share a wooden top that acquires rhythm thanks to the particular play of strips. Together with the console tables and benches, the coffee tables create a true system. Elegance and versatility are the common thread of the Home Hotel collection that reinterprets the space of contemporary living. In its two versions, Home Hotel is a solid and light writing desk or a console table. The writing desk presents a structure in black elm and is available with a drawer and leather pad. The Home Hotel bench is available in different dimensions, also with a seat upholstered in woven leather. The cushion is optional, with a removable fabric or leather cover. DISCOVER MORE The Home Hotel collection Poliform is located in the Miami Design District. Address: 4100 NE 2nd Ave #101-102, Miami, FL 33137. Phone: (305) 573-9950. CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Images courtesy of Poliform
- Discover Alea Pro by Poliform
Alea Pro by Poliform is a high-performing kitchen that combines quality materials with a contemporary look, offering versatile solutions and customization possibilities. A restyling of the iconic Alea, one of Poliform’s most long-standing and successful kitchen collections, Alea Pro enriches the essential appearance of the original system with new details and finishes. What is new, is the design of the cabinet door with tapered upper edge and handle profile combined with the contour in aluminum, champagne, and mocha finishes. The detail of the spread-out side gives the bases a more lightweight appearance. The PR24 glass cabinet door for bases, wall units, and columns adds rhythm to the composition with plays of transparency and interiors in wood. The carefully redefined details, including the grooves, the handle shape, and the spaced side panels further enhance the minimal aesthetic and versatility of the system, for a kitchen that is highly functional and modern. The Alea Pro kitchen is completed with two new snack bar surfaces: the Planar overhang surface designed to be the perfect continuation of the top on the island bases and the Lama round snack bar, which can be personalized with different finishes. As with the Alea model, Alea Pro also offers an extensive range of finishes to meet all kinds of tastes. Some of the most interesting ones include the LCT laminate and the MDi Inalco finish applied to the whole system – from the surfaces to the sides, and from the cabinet doors to the built-in sink, without any visible joins. Click below to launch slideshow > CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Courtesy of Poliform
- Koishi Coffee Tables by Poliform
Koishi by Jean-Marie Massaud is a collection of coffee tables with a unique and essential elegance, that is expressed both in their organic shapes and in the choice of materials like metal, marble, stone and wood. Designed as natural complements to the Saint-Germain sofa for their quiet elegance, the Koishi coffee tables add personality to any living space. DISCOVER MORE For more info click here. CONNECT WITH POLIFORM info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Images courtesy of Poliform
- Orbit Coffee Table by Poliform
Essential in shape and innovative in nature, the Orbit coffee table is made entirely of glass, whose simplicity hides a complex manufacturing process. Visually light and minimal, yet with a sculptural look, the new coffee table stands out as a true element of surprise with its simple yet dazzling presence. CONNECT WITH POLIFORM Orbit Coffee info@poliformusa.com poliform.com Instagram | Facebook | LinkedIn | Twitter | Pinterest By ML Staff. Images courtesy of Poliform












