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- From Influencer to Influencing: Timur Tugberk's Expertise in PR & Marketing
Miami Living Magazine sat down with Timur Tugberk, founder and Chief Imagineer of Designing the District, a fully service marketing and public relations company with offices in Miami and Washington D.C., to learn about his inspirations, projects, and more. Miami Living: Can you tell us about the inspiration behind starting Designing the District? What motivated you to start your own PR firm? Timur Tugberk: I began working for myself in 2005 under the name T-Squared, focusing on interior design and events. The events went from periodic to frequent, and then many businesses started asking me to host events to connect with my people, as I have always been a connector and socialite. Promoting events taught me marketing and PR, and my degree in interior design and art history gave me a unique creative perspective. ML: How has your business changed over the years? Timur Tugberk: My business, which I used to call my full-time side hustle, as I have diverse corporate and agency experience to mirror and expand upon my own business, was renamed to Timur Tugberk Events, Interiors & Media. As I grew my business and my platform, I also grew my corporate career. Around 2010, I followed my heart to San Francisco, where I held numerous dream jobs, paused my full-time side hustle, and left my hometown of DC. I eventually returned back east to DC, where I made the decision to work exclusively for myself. DC is often referred to as "the district." I am a designer, and I have worked in real estate development, urban planning, cultural engineering, and community management, in addition to design, marketing, PR, and events. The name "Designing the District" is a play on words as I do design— I design homes, I design brands, I design experiences, I design cities, and I design successful outcomes (through marketing science, brand management, and strategic design). In addition, I've held influential roles throughout not only my hometown (the district) but also anywhere else I've lived (SF, NYC, LA, Miami). Designing the District alludes not only to my abilities and services but also to the cultural impact that many of my creations have on the adjacent communities. ML: What do you think are the core values that make Designing the District successful? How have those values contributed to your firm's growth over the years? Timur Tugberk: I believe authenticity, open-mindedness, creativity, hard work, and having fun through the process make Designing the District successful. Additionally, I do not treat every client the same, provide templated proposals, or work with businesses I can't truthfully and authentically get behind. I design my project scopes to align specifically with the wishlist, materials, audiences, subject matter, and hopeful outcomes of each prospect. I also cannot represent something I do not believe in. Lastly, I like to tell people, "what you see is what you get with me... I am the same person as a friend as I am a colleague." If that vibes with people (friends, lovers, clients, family), then we'll be great together! ML: With so many PR agencies in Miami, how does Designing the District differentiate itself from other agencies? Timur Tugberk: I like to say that we are a nimble boutique PR agency with global reach and high impact. Regardless of whether we're working with 2, 4, 8, or 12 clients at one time, we commit to offering full-time-like attention to each of our clients' needs. I am not a team of 12, 20, or 50—I am a solo-preneur who contracts creatives, communicators, producers, and marketers that are the best fit for each project with whom I work. My relationships and connections allow Designing the District to provide expert quality work at boutique agency pricing. ML: Looking back on your career so far, what do you consider to be the biggest accomplishments? And any particular goals worth sharing? Timur Tugberk: I think the greatest accomplishment I have to date is not only creating, running, and successfully growing my own business (I did not go to school for business administration, I do not have a background in operations, business management, and business science), but that business is a full-service creative communications agency focusing on public relations and marketing (two things I learned through experience and taught myself—I've never taken a PR or marketing course in my life). My one goal before I leave this earth is to leave a positive, memorable, and lasting impact on society. With the amount of reach I've been able to acquire over my near 20-year career, I can see how effortless and relatively simple it is, for me, to communicate with and inspire hundreds of thousands of people pretty much at the push of a button—and I'm hoping to grow that ability globally and do great things for our planet, society, and others. ML: In today's world, where social media is a dominant force, how does your PR firm leverage influencer marketing to benefit your clients? Timur Tugberk: This is a fun and unfair question... I have been an influencer well before the term was coined (since 2005). In today's media landscape, most of us consider influencers as "media." Curating messaging to an engaged audience is precisely what publications like Miami Living Magazine do, for example. Platforms have the ability to manage their content and revenue (if applicable) according to their own model. I find that reaching out to my social media influencer lists is one of the most effective ways to connect. Social media users are generally more engaged than traditional readers, more likely to take action based on messaging, and social media platforms offer backend metrics to evaluate the effectiveness of campaigns and engagement. I value and respect the community of influencers I interact with across the country. Sometimes, it's easier and more authentic to communicate with a person directly rather than through email or video conferencing. ML: Since fashion is a prominent category for your agency, could you share some current trends in the fashion, beauty, and apparel industries that your PR firm is following? And how do you stay up to date with these trends? Timur Tugberk: The predominant trends in both the fashion and beauty industries this decade have revolved around sustainability, the use of natural materials, upcycling, and mindful sourcing. "Fast Fashion" is one of the leading contributors to environmental waste, which significantly contributes to climate change and global warming. It's evident that many smaller brands are genuinely concerned and focused on taking steps to support a better future. As a fashion publicist, it's our responsibility to stay updated on these trends as it forms the foundation of our work. We tell stories, select images and styles to share, pitch them to the media for dissemination, provide gift ideas and products to influencers, and genuinely live and breathe the fashion and beauty world. The three walk-in closets in my home and my overflowing product shelves are a testament to the level of investment I make in having, trying, and exploring the diverse range of fashion and beauty elements required to truly understand what I'm talking about when creating news for everyone. ML: How do you measure the success of a PR campaign? What metrics do you use? Timur Tugberk: To measure the success of a PR campaign, we utilize several key metrics. First, we consider the estimated reach, which helps us determine the potential audience reached by our campaign efforts. Additionally, we assess the estimated media value, which quantifies the equivalent cost of the media coverage gained through the campaign. Another important metric is the estimated social media audience, which provides insights into the size and engagement of the campaign's social media reach. Lastly, we track the number of hits or published stories that feature our campaign, as it indicates the level of media coverage obtained. In certain cases, clients may request a sales-oriented component, blending PR with marketing. In such instances, we may establish affiliate programs with media outlets and influencers, incorporating unique URLs, codes, and trackable elements to facilitate the measurement of conversions from storytelling and awareness development to user adoption and sales, which is often the ultimate objective. ML: Finally, how do you balance your creative vision with the practical demands of running a successful PR firm? Timur Tugberk: I consistently apply creative principles to my work and approach creative problem-solving with a design philosophy. The process of creating news itself requires creativity and vision. I am grateful for my design education, as it has allowed me to effectively translate it into the field of communications. That is why I proudly refer to our agency as "Designing the District," a "Creative Communications Agency." By infusing creativity into our practical operations, we are able to strike a balance between our creative vision and the pragmatic requirements of running a successful PR firm. Connect Now Designing The District 6445 NE 7th Ave. Suite 202S, Miami, FL 33138 +1 (202) 294 4264 www.designingthedistrict.com Instagram Facebook Linkedin Interview by Markin Abars/Images courtesy of Designing The District
- Summer Happenings at CityPlace Doral
School’s (almost) out for the summer and what better way to cool down from the South Florida heat than at CityPlace Doral? At CityPlace Doral, guests are welcomed with 1,300 rainbow-hued umbrella art installation floating overhead on the boulevard upon entering the center. Visitors are encouraged to snap a selfie and tag @CityPlaceDoral and #umbrellasovercityplacedoral for a chance to be featured on the center’s social media. The umbrellas will be on display through June 30. CityPlace Doral has also debuted The Oasis experience at its Fountain Plaza. The Oasis features a relaxing, open-air atmosphere for friends and family to enjoy grab and to-go bites from CityPlace Doral’s restaurants while enjoying South Florida’s beautiful weather. The Oasis incorporates Adirondack chairs, tables, umbrellas and oversized games such as Chess, Cornhole, Connect Four and more. Some family friendly activities include: Marina Kids is magical indoor park offering a playground, soft-play, VR motion station, arcade, PS4/Nintendo Switch Station and entertaining fun games that let children’s imaginations run wild in a safe, fun and friendly environment. Parents can take advantage of “Super Fun Drop” service as they dine and enjoy the entertainment CityPlace Doral has to offer while their children play. CMX CinéBistro is a world-class “dinner and a movie” concept. It offers an elevated movie-going experience for the entire family to enjoy with amenities such as reserved seating in cozy, over-sized reclining leather seats, full-service in-theatre dining and 4k digital projection and 7.1 surround sound. Guests have the opportunity to enjoy chef-crafted American Bistro cuisine, fine wines and signature cocktails served in an environment like no other. Kings Dining & Entertainment offers families a memorable and unique dining and entertainment experience. It boasts a restaurant-first approach with amazing dishes from its chef-driven, award-winning kitchen in a classic retro environment. Kings sets itself apart with timeless social gaming including Ten Pin Bowling, Billiards, Shuffleboard, Air Hockey, Foosball and more. CityPlace Doral has an expansive collection of dining options for the entire family to enjoy, from upscale restaurants to outdoor cafés and bistros. Some of the restaurants include: Sloan’s Ice Cream is a whimsical ice cream wonderland for the young and the young at heart. Relive the excitement of being a kid in a candy store with Sloan’s locally handmade super premium ice cream with no added artificial flavors and colors, fresh baked brownies and cookies, succulent dipped apples, exquisite selection of bulk candies, and an exciting array of toys and merchandise. Carrot Express is the perfect balance of delicious and nutritious foods for the health-conscious foodie on the go. Tap 42 is a natural first choice for happy hour! Expect a craft beer list along with seasonal cocktails and cocktails on tap, as well as an extensive selection of more than 40 bourbons and whiskeys. Dinnertime calls for a trip to Brimstone featuring dishes from the live-fire grill, including hand-crafted flat breads; cedar plank salmon; pastas; aged steaks and more. Chico Malo showcases techniques and tastes from all over South America, giving diners a unique opportunity to opt for something traditional and comfortable or entirely fresh and new. It’s equally impressive beverage program is designed to raise spirits. Calling all rock stars, foodies, beer geeks and cocktail connoisseurs, Copper Blues Rock Pub and Kitchen has created the perfect destination! Whether it’s the Stage Bar to sing along to Top 40 and classic rock from resident bands, or the Beer Garden for a more relaxed atmosphere, Copper Blues has something for everyone. For more information, visit www.cityplacedoral.com. By ML Staff. Images courtesy of City Place Doral
- Jewish Family Home CareWelcomes Robin Miller as Chief Operating Officer
Jewish Family Home Care (JFHC), a not-for-profit agency, is pleased to welcome Robin Miller as its chief operating officer. JFHC provides multi-reach, non-medical home quality home care for Broward County, Florida seniors from all reaches of life and any faith. JFHC is one of the largest providers of home health care providing assistance to Holocaust survivors and anyone in Broward County needing in-home care. Providing service to more than 400 clients, JFHC offers services such as home health aides, companions, housekeepers and certified nursing assistants. It delivers tailor-made home health care plans, with special consideration to patients’ physical and emotional needs, as well as their family’s budget. Miller brings more than 25 years of experience in nonprofit business development, fundraising , and coordinating successful outreach programs to her position. AS COO, Robin is responsible for the organization’s operations, public relations and marketing, community outreach, strategic planning, and growth of JFHC’s business model. “I am excited and honored to be working with Jewish Family Home Care ― there is now a great need, and need and will be a great need for many years to come, for home health care,” said Miller. “With my experience working for several nonprofits in Broward and south Palm Beach, I look forward to expanding the organization’s presence and brand awareness.” Miller’s longstanding connection with the South Florida community encompasses her varied roles. Her past positions have included director of Development and Community Outreach for the Ann Storck Center, COO for the Florida Marlins and Miami Dolphins Players Child Care Centers, executive director of the South Palm Beach chapter of the National Parkinson’s Foundation, and consultant to the CEO and preschool expansion of the YMCA of the Palm Beaches. In addition, she served as the assistant executive director and director of operations for the YMCA of Broward County, and director of Elementary and Family Services at the Soref Jewish Community Center in Plantation, Florida. She has also promoted large gala events in Broward and Palm Beach Counties. Miller holds certifications in Senior Living Administration and Florida Child Care Administration. She earned her bachelor’s degree in Recreation, Commercial Recreation and Business, from Springfield College in Springfield, Massachusetts. She is a lifetime member of Hadassah, the women's Zionist organization of America; and a proud member of South Palm Beach Impact 100, which connects, engages, and inspires women to improve the community by collectively funding multiple $100,000 grants to nonprofits that implement high-impact initiatives in southern Palm Beach County. For more information, visit JFHC at www.jfcares.org. By ML Staff. Image courtesy of JFHC
- Celebrate Dad at CityPlace Doral this Father's Day
Offering over 36 restaurants and bars, shopping, and entertainment options, CityPlace Doral has something special for all South Florida dads and father figures this Father’s Day. For the movie buff, give the gift of an elevated movie-going experience with a trip to CMX CinéBistro. Guests can enjoy a variety of appetizers and cocktails while lounging in cozy, oversized reclining leather seats, full-service in-theatre dining and 4k digital projection and 7.1 surround sound. For the sports fanatic, Kings Dining and Entertainment offers families a memorable and unique dining and entertainment experience right up dad’s alley! It boasts a restaurant-first approach with amazing dishes from its chef-driven, award-winning kitchen in a classic retro environment. Kings sets itself apart with timeless social gaming including Ten Pin Bowling, Billiards, Shuffleboard, Air Hockey, Foosball and more. For the dad who loves a little pampering, ManCave For Men is a full-service luxury barber shop, offering clientele a variety of services including haircuts and shaving, tailored to meet the needs and expectations of even the most demanding man, all while enjoying an ice-cold beer. 4Ever Young is dedicated to helping clients optimize their health and wellness by employing functional medicine applications to address healthy aging. Receiving a gift card or booking an appointment here is guaranteed to make dad feel special. They say the way to a man's heart is through his stomach. CityPlace Doral has an expansive collection of dining options for dad to enjoy, from upscale restaurants to outdoor cafés and bistros. A sampling includes: Tap 42 is a natural first choice for happy hour! Expect a craft beer list along with seasonal cocktails and cocktails on tap, as well as an extensive selection of more than 40 bourbons and whiskeys. Brimstone features dishes from the live-fire grill, including hand-crafted flat breads; cedar plank salmon; pastas; aged steaks and more. Chico Malo showcases techniques and tastes from all over South America, giving diners a unique opportunity to opt for something traditional and comfortable or entirely fresh and new. It’s equally impressive beverage program is designed to raise spirits. Copper Blues Rock Pub and Kitchen has created the perfect destination for rock stars, foodies, beer geeks and cocktail connoisseurs! Whether it’s the Stage Bar to sing along to Top 40 and classic rock from resident bands, or the Beer Garden for a more relaxed atmosphere, Copper Blues has something for everyone. For more information, visit www.cityplacedoral.com. By ML Staff. Images courtesy of City Place Doral
- Green Compass Stands Out as a Mission-Based Leader in the Hemp-Based Wellness Industry
Green Compass, a mission-based market leader in the hemp-based wellness industry, headed to Washington D.C. to lobby in support of legislation to advance regulation within the hemp industry. Founders Meredith and Sterling Cook joined the U.S. Hemp Roundtable (USHR), a bipartisan coalition of leading companies and organizations that advocates for science-driven, equitable, and inclusive law and regulation for hemp industries. Green Compass joined the USHR Board of Directors earlier this year. Regulatory developments have impacted the industry in a myriad of ways, with quality, safety, and other consumer protection concerns being the most significant to Green Compass. The Cooks met with members of Congress to advocate for the Regulate CBD Now campaign and platform, which was launched by USHR and its supporters in June 2021. The focuses of this campaign are the following legislative vehicles: Hemp and Hemp-Derived CBD Consumer Protection and Market Stabilization Act, Hemp Access and Consumer Safety Act, and CBD Product Safety and Standardization Act. These bills would establish a regulatory framework to ensure that products containing CBD and other non-intoxicating hemp ingredients can be lawfully marketed. In addition, they would require CBD products and hemp extract product manufacturers to comply with existing regulatory frameworks to deem all CBD products as safe, properly labeled, and prepared utilizing Good Manufacturing Practices. Meredith Cook, president of Green Compass shared, “We are excited to participate in the democratic process and advocate for better, stronger standards across the industry, which would ensure that all hemp-based products in the marketplace are clean and safe. These advocacy efforts here in D.C. — alongside our passionate peers — are important not only to Sterling and me, but also to the thousands of dedicated Green Compass Advocates who educate their communities on the power of hemp and sell our products.” The visit included bipartisan meetings in both the House and Senate. Green Compass joins other industry leaders in these efforts. Born out of Co-Founder/President Meredith Cook’s quest for an all-natural, holistic approach to healing in 2019, Green Compass is a Wilmington, North Carolina-based USDA-certified organic hemp company that is driven by the quest for pure, organic hemp to empower others to feel good and do good. Green Compass is dedicated to bringing superior quality products to consumers. The brand develops and manufactures a broad range of clean-label, safe, and trustworthy products including CBD, terpenes, flavonoids, and other beneficial hemp-derived compounds. It is intentionally and passionately wellness-focused, and the products are all certified organic. From non-GMO seeds to USDA-certified organic soil, sixth-generation farmers, along with the Cooks, personally cultivate the cleanest hemp products possible. Green Compass was founded based on the Cooks’ longtime experience working with organic commercial farms and production. Green Compass’ products are planted, grown and hand-harvested by its own team on its certified organic farms. Using zero pesticides or chemicals, farmers rotate the crops every three years, to ensure the soil is nourished and has proper nutrients for the next time cannabis is grown on that land. In addition, Green Compass: Favors small batch certified organic extraction rather than toxic solvents, which are commonly used throughout the industry. This steady method produces rich, superior crude oil, and then refined through a seven-step process. Uses nanotechnology to increase the bioavailability in its products, making its CBD easier for the skin and body to absorb. Makes each product in its own lab, where an advanced logging process includes a scannable QR code for third-party analysis and traceability of where the plant was grown and harvested. Sources packaging and boxes with sustainability in mind, and chooses glass over plastic whenever possible, so packaging is 100% recyclable. All Green Compass products include certificates of analysis, which transparently break down the products' cannabinoids and other plant compounds. Green Compass has a community of over 17,000 Advocates who believe in its vision and help sell its products and mission nationwide. For more information about becoming an advocate, click here. For more information and to purchase Green Compass products, visit www.greencompassglobal.com About Green Compass: Founded in Wilmington, North Carolina, Green Compass is a mission-based market leader in the hemp-based wellness industry. The company is a social selling brand that harnesses the power of clean, USDA-certified organic hemp to develop and manufacture a broad range of clean-label, safe, and trustworthy products including CBD, terpenes, flavonoids, and other beneficial hemp-derived compounds. Green Compass hemp is thoughtfully grown and cultivated by its sixth-generation co-founders and farming partners. Green Compass owns all of its R&D, extraction capabilities, formulations, and manufacturing — making it one of the top vertically integrated brands on the market today. With an emphasis on quality, the company’s unique philosophy is enhanced by its strong network of more than 17,000 social selling distributors (“Advocates”), who promote the company’s mission to develop clean-label, fully traceable and sustainable products that are made safely in the U.S. to distribute to families nationwide. For more information, visit www.greencompassglobal.com. By ML Staff. Images courtesy Green Compass
- El-Ad National Properties Announces Release of Golf Villa Residence at ALINA Residences Boca Raton
El-Ad National Properties, an Elad Group company, has announced the preconstruction release of ALINA 220 Villa 103, a premier east-facing Golf Villa residence, for $6.16 million. Part of the ALINA 220 Collection, this expansive residence is located at ALINA Residences, an award-winning, world-class residential destination in the heart of downtown Boca Raton. Located at 220 SE Mizner Boulevard, Boca Raton, FL 33432, delivery is scheduled for late 2024. Boasting full southeast views of the iconic The Boca Raton golf course, the one-story golf villa offers 3,805 square feet of interior space and 3,607 square feet of stunning outdoor space, evoking the feel of a single-family home. Owners of this magnificent residence will enjoy the best of South Florida outdoor living with a private plunge pool, summer kitchen with grill, and expansive covered lanai. This golf villa features three bedrooms, three bathrooms, and one half-bathroom, in a split-bedroom floorplan. Interior features include a European-designed kitchen ideal for entertaining with island and upscale Gaggenau appliances. The Spa-inspired primary bathroom features his and her rain showers and soaking tub, with elegant organic craftsmanship throughout. Villa 103 is the perfect residence for those with pets who prefer living on the ground floor within walking distance to downtown Boca Raton’s restaurants, art galleries, salons, and boutiques, as well as a few minutes away from the neighborhood’s iconic beaches and pristine parks. “The expansive ALINA 220 Villa 103 represents the epitome of South Florida luxury living with the feel of a single-family home,” said Noam Ziv, CEO of El-Ad National Properties. “With a private plunge pool and other upscale outdoor amenities, exquisite appointments throughout, and access to incredible amenities, Villa 103 is a gem for the right luxury buyer.” This private and tranquil first-floor residence offers the convenience of world-class amenities and concierge services. A nine-story residential building with 152 residences, ALINA 220 will feature a seventh floor 75-foot rooftop lap pool, two-story fitness center and spa, expansive residents lounge, and access to over 60,000 square feet of open amenity space including cabanas, day beds, gas grills, fire pits, bocce ball court and more. All ALINA residents enjoy spectacular amenities such as his and hers spa facilities with dry saunas, steam rooms, treatment rooms and relaxation rooms; state-of-the-art fitness centers, multiple rooftop swimming pools with private cabanas, fire pits, dedicated yoga areas, highly appointed club rooms, a dog park and more. Designed by architect Peter Stromberg of Garcia Stromberg and brought to life by Moss Construction, ALINA Residences Boca Raton is a beacon of modern living in Boca Raton. Douglas Elliman Development Marketing is the exclusive sales team for ALINA Residences. ALINA Residences is tucked between the manicured green fairways of The Boca Raton and Southeast Mizner Boulevard. Construction Preview Tours are being scheduled for select units in ALINA 210 and ALINA 220, with preference offered to new purchasers. With more than three decades of high-end development experience in New York City, Los Angeles and Toronto, Elad Group entered the South Florida market a few years ago through El-Ad National Properties. By expeditiously seizing opportunities, El-Ad National Properties has earned a sterling reputation as an agile, entrepreneurial company with high expectations and solid values, a philosophy shared by all employees. El-Ad National Properties is leaving its footprint on South Florida with ALINA Residences Boca Raton as its first new development from the ground up project. For more information, please visit www.alinabocaraton.com. By ML Staff. Images courtesy of Alina Residences
- Mush by Poliform: A Collection of Coffee Tables designed by Jean-Marie Massaud
Mush is a stunning coffee table system meticulously designed to complement the elegant Brera sofa. With its essential aesthetic and impeccable craftsmanship, Mush brings a discreet yet captivating addition to any contemporary living space. Designed by Jean-Marie Massaud, it offers a versatile range of options, including different shapes, sizes, and finishes. This coffee table system by Poliform allows homeowners to personalize their homes with effortless style. Versatile Options and Exquisite Craftsmanship: Whether it is a square or rectangular top each available in three sizes, the silhouette of the coffee table complements any space seamlessly. The diverse sizes and shapes of Mush offer a universal setup as a central design piece bringing a living area together, as well as a functional table as a complement to a sofa allowing for maximum comfort. For a comfortable yet sophisticated experience, Mush offers a round and tall coffee table specifically designed to complement the Brera sofa. Placing this taller version alongside the sofa creates a harmonious ensemble, amplifying the overall aesthetic appeal of the living space. Providing a level of softness, this tall version is also available completely covered in exquisite hide, providing a lavish and indulgent feel. The black elm chosen for the bottom structure of the Mush table stands out with its color and wood texture. The natural beauty of the black elm adds a touch of sophistication to any room, elevating the ambiance and captivating with its refined elegance. Alternatively, the olmo nero variation adds warmth and invites relaxation with its handcrafted top, making it a perfect choice for creating an inviting atmosphere. Complementing the wooden base of the coffee table, marble tops create a visually striking piece. Glossy or matte, the remarkable grain of the marble stands out in the darkness of the black elm. The combination of the materials adds weight to the composition, exuding captivating depth in the space. A Sophisticated Living Space: Beyond a coffee table, Mush is a statement of elegance and impeccable taste. With its exceptional design, versatile options, and meticulous craftsmanship, the newest addition to the Poliform coffee table range, creates a captivating piece in any setting. Whether seamlessly complementing a sofa or a standout piece that exudes flair, Mush delivers an unparalleled experience. POLIFORM Connect Online: Email: info@poliformusa.com Website: poliform.com Twitter: www.twitter.com/PoliformUSA Facebook: www.facebook.com/PoliformSpa Instagram: www.instagram.com/Poliform_official Poliform Miami showroom address and phone number: Poliform Miami 4100 NE 2nd Avenue Suite 101 - 102 Miami, FL 33137 (305) 573-9950 By ML Staff. Images Courtesy of Poliform
- Local Brand Launches Luxury Bag Collection to Save the Everglades
Coming together in an extraordinary alliance, two positive luxury brands are revolutionizing the fashion industry through their commitment to sustainability and biodiversity. In a journey to protect the iconic Florida Everglades, local fashion accessory brand, Piper & Skye, and INVERSA Leathers are fusing the realms of haute fashion and ecological preservation to debut a luxury bag collection that pushes the boundaries of sustainability in the realm of fashion by exclusively using invasive Python leather, arguably one of the worst invasive species that preys on 90-99% of small mammalian life in the Everglades. Dedicated to raising the bar for luxury, Piper & Skye creates sustainable luxury bags with a genuine concern for humanity and the planet using ethically-sourced materials such as pirarucu and alligator leather, while INVERSA makes environmentally regenerative leathers from invasive species, such as the lionfish and Florida’s Burmese python. The stunning new collection between Piper & Skye and INVERSA was almost inevitable, particularly after Joanna MacDonald, Founder & Creative Director of Piper & Skye and Aarav Chavda, Founder & CEO of INVERSA, connected over their shared intention to "leave the planet in better shape than we found it”. The new collection features two eco-conscious handbag designs, with many more styles in the works. The 2 launch styles are: The Soho Handbag ($940) – an ode to the classic top-handle handbag but with a twist. In collaboration with INVERSA Leathers, this handbag, made of invasive python leather, features a spacious interior with a convenient inner pocket and hidden magnetic front closure. It is also equipped with a removable, leather shoulder strap to wear it hands-free. The Soho is available in black and cobalt. The Braemar Tote ($1,250) – an elegant everyday bag that’s stylish and functional for leisure or work. This tote’s exterior features invasive python leather and is flanked by pirarucu leather, which is sustainably-tanned in Brazil, and used as a food source across South America. Available in cobalt, the Braemar is equipped with top handles and an adjustable/removable crossbody shoulder strap, as well as a dedicated inner laptop compartment and mobile phone pocket. By incorporating invasive Burmese python leather into these sophisticated bags, The Piper & Skye x INVERSA collection aims to protect the Florida Everglades. The invasive Burmese python was accidentally introduced from Southeast Asia to the Florida Everglades and turned a once-thriving ecosystem, filled with the sounds of native life, into a silent grave, as the python preys on 90-99% of small mammalian life there. Both organizations champion a shared vision of eco-conscious fashion: INVERSA's groundbreaking approach is validated and backed by organizations like the National Oceanic and Atmospheric Administration (NOAA), the Ocean Risk and Resilience Action Alliance (ORRAA), and Conservation International (CI), and works collaboratively with the State of Florida and the government of Mexico to protect and restore the biodiversity of the aquatic environments from which the species originate; while Piper & Skye emphasizes regeneration, responsible material sourcing practices, and mitigating both internal and external environmental impact. Their alliance brings forth a trailblazing fashion experience, marrying luxury and style with a profound commitment to healing the planet and restoring affected ecosystems. Discover the Piper & Skye x INVERSA collection and order these elegant, regenerative handbags at https://www.piperandskye.com/collections/inversa/. By ML Staff. Images courtesy of Piper & Skye
- ezDrive Thruster Enters Partnership with Wakeboat Garage, Based in Switzerland
ezDrive Thruster, designed specifically for active wake surfing, wakeboarding and watersports for small boat enthusiasts, is pleased to announce that it has entered a new strategic partnership with Wakeboat Garage (previously known as Vully Marine), based in Sugiez, Switzerland. The agreement represents a natural and synergistic partnership, one that is a perfect fit between both brands. Wakeboat Garage is known as the official importer of Centurion & Supreme Boats for all of Switzerland as well as a full-scale service center for all brands of wake sport and recreational boats. Their highly experienced sales and service team will provide direct support to ezDrive customers in the region. “We are excited to be the importer and official agent for ezDrive Thrusters and Centurion boats in Switzerland. ezDrive Thrusters have allowed us to enhance our customers’ boating experience by providing them with an unmatched level of control that makes boating safer and more enjoyable,” said Luc Bosshard, Wakeboard Garage sales manager. This summer, Wakeboat Garage will be participating in a number of events, including: Centurion & Supreme Test Day, June 17 – Luzern, Switzerland CWSA European Wakesurfing Championship 2023, August 19-20 – Lake Murten, Switzerland ezDrive Thruster is a compact, powerful, energy efficient thruster that puts small boat enthusiasts in total control of their wake surf, wakeboard and watersports boats. It allows users to U-turn in under 10 seconds to pick up downed riders for increased swimmer safety, easier maneuvering, docking/trailering and provides fuel savings of 30%. For extreme performance and safety, ezDrive Thrusters are ignition protected, and use advanced technology such as waterproof cabling and connections, military grade components such as the illuminated rocker switch control, vibration absorption gaskets, noise reduction materials, special mounting hardware and water flow nozzles with protective grates. By ML Staff. Images courtesy of ezDrive
- Insight, Lenovo, Intel Donate Laptops to Boys & Girls Clubs of Miami-Dade
Insight Enterprises (NASDAQ:NSIT), a Fortune 500 Solutions Integrator focused on driving client success through digital transformation, presented the Boys & Girls Clubs of Miami-Dade with a total of 50 new laptops on Wednesday. Insight, in partnership with Intel, Lenovo, D&H Distributing, CODI, ScienceLogic and One Identity by Quest, presented Alex Rodriguez-Roig, president of Boys & Girls Clubs of Miami-Dade, with 50 Intel-powered Lenovo laptops, carrying cases, charging and docking stations, and a laptop locking and charging cart. The Miami chapter of Insight’s Women With Insight teammate resource group organized the donation and hosted a lunch ceremony for Boys & Girls Club staff at the Hank Kline Club. “We are grateful to Women With Insight-Miami, Lenovo and Intel for their generous donation of 50 laptops to support great futures for our youth members,” said Rodriguez-Roig. “With their support, Boys & Girls Clubs of Miami-Dade can continue to offer computer lab programs at our six Clubs. These positive programs and technology play an essential role in keeping area youth engaged.” For the Boys & Girls Club, 10 laptops will be given to children whose families cannot afford to purchase their own, allowing them a means to access I-Ready, an online study program for K-8 students. Another 10 will be used for a pilot Teen Workforce Readiness Program at the Gwen Cherry Club; the rest will enable education at the Hank Kline and Dr. Frederica S. Wilson Clubs. “The power of technology to transform lives is at the heart of everything we do, including inspiring children to reach their full potential through greater access to modern resources,” said Megan Amdahl, chief operating officer and senior vice president of client experience, Insight. “We’ve maintained a longstanding relationship with the Boys & Girls Club through Insight’s Reach program. When teammates from the Miami chapter of Women With Insight wanted to make a difference close to home, helping their local Clubs was a natural source of inspiration.” Carolyn Henry, vice president and general manager, Americas marketing, Intel, said: “We at Intel believe in the transformative power of technology and the importance of diversity and inclusion. Through our partnership with the Boys & Girls Clubs of America, aligned with Lenovo and Insight, we are committed to creating a more inclusive and equitable future. The Lenovo PCs powered by Intel technology that are being donated today will enable students to develop critical thinking, experiential discovery and skills needed for the technology-driven world.” Dan Schwab, co-president at D&H Distributing, said: “Technology has never played a more critical role in our daily lives as it does now. D&H is thrilled to be part of this initiative to help engage more students in learning and collaboration. It’s part of our D&H team DNA to give back to our communities and support regional youth, doing our part to leverage technology for positive change alongside our prestigious partners.” To learn more about how Insight gives back to its communities, read the 2023 Insight Corporate Citizenship Report at insight.com/corporatecitizenship. For more information on Insight, visit insight.com or call 800-INSIGHT. For more information, please visitwww.bgcmia.org. By ML Staff. Images courtesy of Insight
- PORT 32 Unveils New Fort Lauderdale Marina
PORT 32 Marinas, LLC (PORT 32) is debuting its Fort Lauderdale Marina, PORT 32 Fort Lauderdale, situated along “Marina Mile” on the New River. Located at 1915 SW 21st Ave, Fort Lauderdale, FL 33312, it’s not only convenient to local waterways, but also to the Intracoastal and the Atlantic Ocean. PORT 32 Fort Lauderdale is just minutes from the Fort Lauderdale Hollywood International Airport and downtown Fort Lauderdale making boat and ocean access as convenient as possible. A newly constructed, modern and versatile full-service marina, PORT 32 Fort Lauderdale is a ground-up build and features state-of-the-art equipment and technology. The marina can accommodate vessels from small tenders to yachts up to 180 feet. Its expanded dry storage is capable of housing the largest vessels in South Florida and beyond. It also boasts a new 3-acre yacht basin allowing the marina to accommodate up to 32 yachts. PORT 32 Fort Lauderdale offers 278 short and long-term dry storage slips up to 55 feet, and 28,000 square feet of commercial space dedicated to marine use. The commercial space – now available for lease – consists of heated and cooled marine office/retail space, heated and cooled service units up to 55 feet in length and 18 feet in height, as well as ample storage/flex units. The marina’s advanced technology includes a 150-ton travelift which can lift vessels up to 120 feet, a 60-ton yard transporter, and forklift with elevating cab for increased visibility and safety. PORT 32 Fort Lauderdale has all boaters and yachters fueling needs covered as both REC-90 and diesel are sold onsite. The fuel dock – the only one on the New River – utilizes a high-speed pump. The newly constructed wet slips are designed to accommodate vessels up to 150 feet for in-water repairs and refits. As a self-service marina, owners and captains may elect to bring their own crew or utilize one of the pre-approved vendors. PORT 32 Fort Lauderdale’s wet slips allow for painting, engine work, hull work, bright work, teak work, and more. PORT 32 Fort Lauderdale offers safe wet slip hurricane storage. Located west of I-95, it is an accepted hurricane dockage location for most insurance companies. The facility is designed to withstand 175 mph winds. The PORT 32 team hasn’t only thought of the boats, they have also kept captains and crew in mind while designing this state-of-the-art facility. Crew amenities include a fitness center, lounge area, conference room, and computer bar. A dockside gazebo is both an outdoor meeting spot and picnic area for vendors working at the facility as well as fuel dock customers. On-site security features include 24-hour video surveillance in addition to staffed security guards and remote-controlled access gates. “We are thrilled to welcome boaters and crews to our Fort Lauderdale Marina and offer expanded dry storage that is able to house and protect the largest vessels in South Florida,” said Austin Schell, CEO of PORT 32 Marinas. “The marina’s storage and technology capabilities are exceptional, offering members a seamless and turnkey experience. We take the stress and hassle out of storage, so that our guests can make the most of their time on the water with friends and family.” “With ample commercial space, leasing opportunities, a convenient location on the water, and wonderful crew amenities, PORT 32 Fort Lauderdale is set to be a premier South Florida marina, convenient for all guests,” said Mike Vinson, regional vice president, Florida East Coast for PORT 32. “Our goal is to enhance our guests’ boating experience with a service-first approach and first-class amenities.” For more information about PORT 32 Fort Lauderdale or to enquire about leasing, visit port32fortlauderdale.com, email info@port32fortlauderdale.com or call (954) 895-8360. PORT 32 is a leading owner, operator, developer, and acquirer of a growing collection of irreplaceable marina assets in nine premier markets across both coasts of Florida. PORT 32 seeks to grow its family of marinas within Florida and to expand strategically into new markets along the Atlantic Coast and Gulf of Mexico. Florida marina locations include Jacksonville, Palm Beach Gardens, Fort Lauderdale, Lighthouse Point, Tierra Verde, Tampa, Naples, Cape Coral and Marco Island. By ML Staff. Images courtesy of PORT 32
- Actress Emma Laird Fashion Look by Gucci
Emma Laird wore an all-over sequins embroidered midi dress with blue net tights and red patent leather sandals at the premiere of "The Crowded Room" at the Museum of Modern Art on June 1, 2023 in New York City. By ML Staff. Images Courtesy Of Gucci












