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Parmigiani Fleurier Introduces “Helping Heroes” Program

During these incredibly challenging and unprecedented times, Parmigiani Fleurier launched its “Helping Heroes” program in North America, a unique initiative designed to support the healthcare institutions fighting the virus across the country, as well as the independent retailers who have had to shutter their doors.

DATE: Thursday, May 7, 2020 -Tuesday, June 30, 2020

TIME: Online

In order to help retailers including our Miami Design District boutique, Parmigiani Fleurier implemented a temporary e-commerce platform for the United States and Canada. This program enables jewelers working from home to source watches for their clients and gives buyers the ability to make a purchase from the safety of their home, while shifting the responsibility of product availability, shipments and other logistics to the Parmigiani Fleurier team.

During the check-out process, you may select a retailer to support, and the sale of the watch is then credited to that retailer. If you skip the selection, credit for the sale reverts to the retailer closest to the delivery location. Additionally, the program supports retailers’ sales teams working from home through increased sales commissions while also offering you additional benefits, like a complimentary strap with purchase and complimentary scheduled maintenance service at the 3rd and 6th year of ownership with code HelpingHeroes.

To learn more about the Helping Heroes program and to view Parmigiani Fleurier’s temporary e-commerce site please


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