YSL Beauty Love Game: A Bold Two-Day Experience Of Self-Expression in Miami
- wgclients01
- Apr 3
- 2 min read
YSL Beauty unveils an engaging two-day immersive experience in Miami showcasing its newest makeup must-haves: YSL Loveshine Plumping Lip Oil Gloss and Make Me Blush Bold Blurring Blush. This also marks an exciting new chapter in YSL Beauty artistry with the introduction of the brand's new and trailblazing makeup artist, Sam Visser.
YSL Beauty Love Game, inspired by the brand’s iconic legacy of empowered self-confidence, along with the vibrant clubbing venues frequented by M. Saint Laurent himself, is an interactive and educational pop-up filled with endless surprises.
From exploring cutting-edge products to mastering professional application, attendees will experience the forefront of beauty. Play the game, break the rules and earn the coveted YSL Beauty heart, unlocking exclusive rewards and experiences. Will the heart of YSL Beauty be captured? The game awaits.
BREAK THE RULES: GET READY TO PLAY YOUR OWN BEAUTY GAME
Capturing the cultural zeitgeist for bold yet playful beauty looks, the YSL Beauty Love Game takes over Miami's edgiest area, right in the heart of the Design District.
LEVEL 1
Snap unforgettable moments in the iconic silver heart photo booth in Palm Court Shopping Plaza and receive exclusive merch that hint at the exciting pop-up journey ahead. Every player wins, taking home gifts, and some lucky players will even score a "skip-the-line" pass for the YSL Love Game pop-up.
LEVEL 2
Set in Miami’s buzzing Design District, the entrance to the YSL Love Game pop-up awaits, lit up in pink and emblazoned with the iconic YSL Beauty Cassandre. Inside, every guest is invited to embrace their paradoxes and play with maximum confidence as they progress to each stage of the game.
Immersive Silver Photo booth
Palm Court Shopping Plaza
April 4th: from 10:00am to 5:00pm
April 5th: from 10:30am to 4:00pm
YSL Beauty Love Game Pop-up
140 NE 39TH Street, Miami, FL, 33137
April 5th: from 11:30am to 6:00pm
