Yara Shahidi and Keri Salter-Shahidi Lead Gucci’s ‘Together’ Campaign Launch
- wgclients01
- Apr 21
- 1 min read
In celebration of its new Gucci Together Mother’s Day campaign, Gucci hosted an intimate luncheon at Borgo in New York City, welcoming a guest list that included actors, creatives, and cultural figures. The event was co-hosted by actress Yara Shahidi and her mother, Keri Salter-Shahidi, who also appear in the campaign.
Kristen Noel Crawley
Laolu Senbanjo
Nas
Nicky Campbell
Attendees included Jessica Chastain, Jerri Hastey, Louisa Jacobson, Sabine Getty, Charlotte Groeneveld, De’Ara Balenger, Derek Blasberg, Gabriella Karefa-Johnson, Hannah Bronfman, Jason Rembert, Kate Young, Kristen Noel Crawley, Laolu Senbanjo, Nas, Nicky Campbell, Sasha Exeter, Tylynn Nguyen, Zaina Gohou, and Zanna Roberts Rassi, among others.
TyLynn Nguyen
Sasha Exeter
The gathering was held at Borgo, where the dining space was transformed into a lush garden setting inspired by Gucci’s signature Flora print. Guests enjoyed wine and passed hors d'oeuvres before sitting down to a seasonal Italian lunch prepared over a wood-fired hearth.
De'Ara Balenger
Sabine Getty
The Gucci Together campaign, photographed by Tina Barney, highlights intergenerational connections through portraits of families in their home environments. Alongside the Shahidis, the campaign features musician Kim Gordon and her daughter Coco, among others, focusing on candid moments, shared memories, and familial bonds.
Louisa Jacobson
Charlotte Groeneveld
As a parting gift, attendees received a Gucci Flora silk scarf, nodding to the campaign’s visual motif.
Ehsan Shahidi
Jessica Chastain
For more about the campaign and Gucci’s Mother’s Day initiatives, visit gucci.com.