Women in Wellness: Samia Gore on Taking a Holistic Approach to Healthy Living
Updated: Dec 7, 2020
As a busy mom of four, Samia Gore found it hard taking good care of herself — eating healthy, getting proper rest, exercising, pampering herself - it just wasn’t happening. Gore searched for plant-based supplements she could use as a system to jumpstart a healthier lifestyle and support her self-care journey. When she couldn’t find what she was looking for in the market, she worked with a team of experts to create Body Complete Rx.
Launched in 2017, Body Complete Rx is a wellness and lifestyle brand with a holistic approach to healthy living that offers a complete range of plant-based supplements, products and apparel designed to help customers discover what it feels like to achieve their best self.
A mompreneur, author and healthy lifestyle advocate making history as the first African American female CEO to break ground in the male-dominated, nutritional supplement industry, Gore’s self-funded start-up has garnered over 10 million in sales in just three years and seen the support of celebrity clients including LeToya Luckett and Kenya Moore.
Looking forward to 2021, Gore is focusing on transforming her successful wellness empire from a weight management-focused business to a brand centered on overall holistic health and wellness. Her company will launch new packaging and branding by January 2021, as well as launch five new product lines that will each prioritize a different wellness goal. This shift has already proven to be a success, with the brand’s coveted products having sold out multiple times in 2020 alone.
Delivered directly to the customer’s doorstep, the all-natural supplements by Body Complete Rx will provide a range of benefits based on customers’ specific needs, including weight management, increased energy, skin health, nutrition and boosted strength. Two of the five lines, TRIM and NOURISH, will include existing best-selling products in new packaging while the other three lines, THRIVE, GLOW, and PERFORM, will include brand new products and packaging featuring men’s multivitamins, collagen-boosting powder, Vitamin C serum, and superfood bars.
Gore and Body Complete Rx have been featured in Elle, Essence, Bustle, Us Weekly and more, and she was also a featured speaker at last year’s ESSENCE + New Voices Entrepreneur Summit.