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Vinexpo Americas 2026 Strengthens Its Role as a Business Hub for the Wine and Spirits Industry

  • 10 hours ago
  • 2 min read

Held April 29-30 at the Miami Beach Convention Center, the event brought together 1,659 participants from 53 countries, including producers, importers, distributors, buyers and hospitality professionals from North America, Latin America and the Caribbean.



Organizers said exhibitors averaged more than seven meetings during the two-day event, reflecting a targeted business model centered on direct commercial opportunities rather than scale alone.


The 2026 edition highlighted Miami’s role as a gateway to the Americas for the wine and spirits sector. The city’s business infrastructure and regional connectivity continue to position it as a strategic meeting point for companies seeking to expand across multiple markets.


Visitor participation from outside the United States increased by five percentage points compared with the previous edition. Attendance from South America rose 11%, while Central America recorded a 10% increase. The top visitor markets included Argentina, Brazil, Canada, Chile, Colombia, Jamaica, Mexico, Peru, Puerto Rico and the United States.



“Vinexpo Americas proved to be a highly relevant platform for our development in the U.S. market,” said Laura Fargeo, U.S. Market Sales Representative for Nozeco, France. “We met a broad range of qualified professionals, including distributors, importers, buyers, sommeliers, hospitality groups and convenience retail stakeholders.”


The event also emphasized market intelligence through its Academy conference program, which focused on regulatory, commercial and consumer trends shaping the industry.



One of the featured sessions, led by MHW, addressed the process of importing wine and spirits into the United States, offering guidance on logistics, compliance and market entry strategies for international producers.

Alcohol-free and low-alcohol beverages also emerged as a major topic during the event. Sessions led by Irem Eren, “Be No” brand ambassador at Vinexpo Americas, examined growth opportunities in the category across retail and hospitality channels.


“While overall alcohol consumption is decreasing, no- and low-alcohol remains one of the few areas of growth within the wine industry,” Eren said. “In the Americas, the category is still emerging, but it is growing quickly and offers real opportunities across on-trade and off-trade channels.”


The international scope of the show was reinforced through the participation of diplomatic and institutional delegations from Chile, France, Germany and North Macedonia. Their presence underscored the event’s role in connecting trade development with international cooperation and market expansion.

Grace Ghazalé, Director of International Events at Vinexposium, said the company remains focused on strengthening its long-term presence in the Americas.


“Vinexpo Americas continues to grow with a clear purpose: to provide the industry with a focused and efficient platform in one of the most strategic regions for wine and spirits,” Ghazalé said.


Organizers confirmed that future editions will continue prioritizing qualified business exchanges and regional partnerships across North America, Latin America and the Caribbean.


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For more information, visit the Vinexpo Americas website.


By ML Staff. Photos/Vinexpo Americas.

 
 
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