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Veronica Beard Hosts Runway Show in Palm Beach

On Tuesday, March 1st, Veronica Beard came together at The Royal Poinciana Plaza, to celebrate the opening of the brand’s eighteenth store in Palm Beach, Florida, with an inspiring runway show. The catwalk, which featured a reimagining of the Veronica Beard Spring 2022 collection, newly styled with a nod to the colorful and effortless joie-de-vivre fashion of Palm Beach, was entirely buy-now/wear-now and guests were invited to shop the looks via QR code and at the nearby boutique. Model and influencer, Remi Jo Bader walked in the show, modeling a signature suit from the new collection. The event brought together luminary women from the worlds of fashion, entertainment, beauty, art and culture, from South Florida, New York and beyond. The evening culminated with an intimate seated dinner at The Colony Hotel.

Veronica Beard founders and hosts of the evening, Veronica Miele Beard and Veronica Swanson Beard, intended that this event fete the women who “make it happen,” in a nod to the brand’s overarching campaign that kicked off last fall and has been ongoing since. To date, the brand has celebrated the Make it Happen series in New York, Dallas, Los Angeles and now Palm Beach. The evening was a true celebration as VIP guests and friends of the brand came together including actresses, Lana Condor and Claire Holt, Remi Jo Bader, Georgina Bloomberg, Paola Alberdi, Martha Graeff, Cass Dimicco, Kit Keenan, Jenny Lopez, Jessica Springsteen, Isaac Boots, Emilia Fanjul, Lauren Layne Merck, Katie Sturino and many more.


Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010. What began as a rack of dickey jackets has expanded into a full lifestyle collection intuitively built for real life, one that is inclusive of women everywhere and makes them feel confident every single day. Veronica Beard is committed to empowering the women who make a difference in the world by giving back all day, every day.

Learn more about our #VBGivesBack initiative here and our Make it Happen series here.

By ML Staff. Image by Veronica Beard


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