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UpsideHōM Offers a New Approach to Senior Living

In less than a year, UpsideHōM has created a brand new category of senior living without laying a single brick. As the only fully managed living option for older adults, the company has established itself within South Florida’s “Silver Valley” since its launch in early 2020 – timed with the start of a pandemic that has plagued senior living facilities. Offering a new solution within the industry, UpsideHōM plans to expand to Tampa, Orlando and Jacksonville by summer 2021.

“There is a lack of sustainable and viable options for seniors who are recent empty-nesters and do not yet require full-time care. This is where we come in, offering a community of like-minded people who live in close proximity,” said Jake Rothstein, UpsideHōM founder and CEO. “We secure apartments that are geographically clustered around popular city hubs; in turn, creating a distributed senior living community in disguise. Ninety percent of seniors want to age in place and we’re now offering them the opportunity to do so.”

An entirely new approach to senior living, the South Florida-based company utilizes vibrant, amenity- rich apartment communities and offers turn-key modern units for individualized aging – as opposed to a communal senior living facility. UpsideHōM members gain access to a variety of resources including one- bill simplicity for water, electric, cable and Internet; regular housekeeping; dedicated concierge team; optional companion visits; fresh chef-prepared meals; grocery delivery; laundry and dry cleaning; transportation; virtual and in-person learning; fitness programming and more.

Deconstructing senior living, UpsideHōM offers individual or social units for up to 70 percent less than the cost of traditional independent senior living. Residents are provided with an end-to-end experience that enables them to “age in proximity” – providing resources that would not be available in a traditional apartment building while serving as an alternative to senior living facilities for those who are hesitant of the challenges those communities often face.

UpsideHōMs are now available in Miami-Dade, Broward and Palm Beach counties. Interested senior citizens and their families can reserve HōMs in their desired locations at


UpsideHōM was founded on a simple premise – to enhance the quality of life for all people in their golden years. We are doing so by building the first and only fully managed living option for older adults in the nation. Because life is better together. Learn more at

By ML Staff. Images courtesy of UpsideHōM


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