Transforming Spaces: An Exclusive Interview with Alison Victoria
In this exclusive interview with Miami Living Magazine, we have the pleasure of sitting down with Alison Victoria, the dynamic Founder and President of Alison Victoria Interiors. Known for her exceptional fusion of vintage charm, glamour, and modern design, Alison has made a significant impact in the world of interior design and television. From transforming over 113 kitchens on HGTV’s "Kitchen Crashers" to breathing new life into Chicago’s properties on "Windy City Rehab," her innovative approach has captivated audiences and clients alike. Recently, Alison has taken her creative vision to new heights with the launch of Briefly Gorgeous Productions, a venture dedicated to bringing authenticity and emotional depth to reality TV. Join us as we delve into her remarkable journey, her latest projects, and how she balances her busy career with her passion for fitness and philanthropy.
Miami Living (ML): Alison, such a pleasure to have you with us today. You’ve created a remarkable blend of glamour and modernity in your designs and TV shows. As we dive into your work, could you tell us what initially sparked your passion for interior design, and how that passion has evolved over the years?
Alison: Design is a constant evolution, and I’ve finally reached a point in my life, where people can look at my work and recognize it as distinctly "Alison Victoria," even without knowing I created it. This realization has been a long journey, but it reinforces the importance of staying true to my beliefs and processes. I do not seek or follow trends; instead, I focus on what feels right for both myself and my clients. Collaboration is key, as I prioritize listening to their needs and preferences. Ultimately, my work is an ever-changing experience, evolving with each project and home I design.
ML: You’ve been a prominent figure on HGTV with acclaimed shows like Kitchen Crashers and Windy City Rehab. What are some key lessons you learned from working on such diverse and high-profile projects?
Alison: The key to my longevity with the network has been my commitment to authenticity. In today’s world, where audiences are more discerning than ever—especially on social media—they can easily see through it. It’s essential to understand that not everyone will connect with you, and that’s perfectly okay. What I know for certain is that I have never compromised my authenticity since the very beginning of my career. I’ve always embraced my true self, refusing to let others dictate my style or alter who I am.
I wasn’t placed into a role; I embodied it, and the show was built around my identity. It’s been incredible to witness my evolution, from working on Kitchen Crashers, which was very structured and formulaic, to pitching my show, Windy City Rehab, where I became the creative force behind the narrative and its execution. Authenticity is a cornerstone of our industry—it’s a word we use frequently because it holds profound significance.
I encourage aspiring professionals to remain true to themselves. Don’t morph into someone you’re not, and don’t exaggerate your persona unless it genuinely reflects who you are. Ultimately, your success will hinge on your ability to connect with your audience. While your designs are important, it’s your everyday authenticity that truly resonates.
ML: With all your successful TV shows and design projects, what's one project that still makes you smile every time you think about it?
Alison: Each show I’ve worked on holds a unique significance for me, reflecting different moments in my life, locations across the country, or the wonderful individuals I've collaborated with. After 14 years in this industry, I’ve participated in a remarkable number of episodes and shows, making it difficult to select just one as a favorite. My career has been filled with numerous highlights.
One particularly memorable experience was working on the Barbie project with my close friend TY Pennington. He truly feels like a brother to me, and our time together is always filled with laughter. It's moments like these that prompt me to reflect on my journey with a sense of gratitude and wonder, often thinking, "How is this my reality? How did I become so fortunate?"
ML: What's one design tip or trick to make their home feel more stylish and inviting?
Alison: For me, white paint serves as an ideal foundation; it’s like a blank canvas inviting you to express your personality through art, lighting, and accessories. Allow the artwork, lighting, furniture, accessories, and area rugs to take center stage and truly shine in the space.
ML: Your collaboration with the Chicago Refugee Coalition to design the Life Harbor Academy - a preschool dedicated to providing educational care for refugee and migrant children - is truly impactful. What inspired you to get involved with this project, and how do you envision the design contributing to the children’s educational and emotional well-being?
Alison: My involvement with the coalition began through my boyfriend, Brandt Anderson. When we started dating, I had the opportunity to see his film, The Strangers Case, which he wrote and directed. The film addresses the Syrian refugee crisis, and it profoundly inspired me to take action. Prior to this, I had dedicated most of my time and resources to supporting a no-kill shelter in Chicago, but seeing Brandt’s film made me realize I could do more.
At that time, we were screening the film in Chicago, and I reached out to the head of the coalition, Alisa, to invite her to watch it. After meeting her, I expressed my desire to help and asked, "How can I contribute?" She invited me to design a school, and I am excited to be in the early stages of this project. It’s an incredible honor to know that I can make a significant impact on the lives of these children.
I am actively seeking donations of various products to ensure that more funding can be allocated directly to the children. The design of the school will create a safe, warm, and welcoming environment—one that is ready for learning and ripe with opportunities that these kids might not have otherwise had.
Being able to play a small role in their success is truly fulfilling. These are not just strangers; they are our neighbors, and it is our responsibility to welcome them home to Chicago.
ML: With your demanding schedule, long hours on set, and constant travel, staying fit can be challenging. What are some of your go-to fitness routines or strategies for making the most of your limited time, and how do you stay motivated to maintain your health and wellness on the go?
Alison: First and foremost, sleep is essential to my well-being; it’s the most important aspect of my routine. I aim for about nine hours each night, and if I don’t achieve that, I just don’t feel right. Additionally, I prioritize my fitness through Lagree Fitness. No matter where I am, I make it a point to find a studio and work out five days a week. When I’m traveling and can’t access a studio, I adapt by working out in my hotel room or trailer. My routine is straightforward: I complete 100 push-ups, 100 sit-ups, and 100 air squats, which is sufficient to get my body moving. I also focus on consuming plenty of protein, whether through shakes or protein bites.
ML: You've worked on so many diverse projects. Is there a specific space you’d love to design someday that you haven’t had the chance yet?
My dream is to design a flat in Paris, and ideally, I envision owning it. This aspiration is an ultimate goal, and would love to turn this dream into a reality soon.
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