Tommy Hilfiger and Cadillac Formula 1 Team Launch Miami-Inspired Fanwear Collection Ahead of Grand Prix
- May 3
- 1 min read
A new collaboration between Tommy Hilfiger and the Cadillac Formula 1 Team is bringing a Miami-focused fanwear collection to market ahead of the Miami Grand Prix. The limited release debuted April 22 and is now available online and in select retail locations.
The release marks the first in a planned series of city-inspired drops tied to major Formula 1 races. Designed with South Florida in mind, the collection features graphic T-shirts, hoodies, caps, and polos that incorporate palm trees, skyline elements, and racing imagery. A pink color palette reflects Miami’s visual identity while maintaining ties to motorsport culture.
The collaboration is designed to connect fans with both the team and the host city through wearable pieces. The broader fanwear line includes co-branded items and replica gear inspired by the official team kit, with performance fabrics and detailing aligned with Formula 1 standards.
The release comes as Formula 1 continues to expand its presence beyond racing into fashion and entertainment. Tommy Hilfiger has been active in that shift, using partnerships to position the sport within a broader cultural context. The Cadillac team, set to compete in the 2026 FIA Formula 1 World Championship, is using the Miami race as an early platform to build identity and fan engagement.
The collection is available through Tommy Hilfiger, Cadillac F1 Team, and select retail partners.