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Tiffany & Co. Debuts “Yellow Is the New Blue” Event In Brazil

Tiffany & Co. painted São Paulo in yellow. The House announced that it hosted its “Yellow Is the New Blue” event in São Paulo to introduce high jewelry designs for the first time in Latin America.

In celebration of bringing “Yellow Is the New Blue” to São Paulo, Anthony Ledru hosted an intimate dinner with over 170 guests inclusive of top-tier press, influencers, and celebrities. Some notable attendees included J Balvin, Bruna Marquezine, Camila Queiroz and Helena Bordon- long-time friends of the house.

About Tiffany & Co.

Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence.

With more than 300 retail stores worldwide and a workforce of more than 13,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Nearly 5,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.

Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit

Photography by Ricardo Moreira/Getty Images for Tiffany & Co


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