Jaeger-LeCoultre Unveils ‘Reverso Stories’ Pop-Up Experience at Dubai Design District
- wgclients01
- Nov 12
- 2 min read
If you happen to be heading from Miami to Dubai this fall, don’t miss “Reverso Stories,” Jaeger-LeCoultre’s immersive pop-up exhibition celebrating nine decades of craftsmanship, innovation, and design. Held at Dubai Design District during Dubai Design Week, the free event runs from November 4 to 16, 2025, offering visitors a rare look into the legacy of one of the world’s most iconic timepieces.
The exhibition explores the evolution of the Reverso through four themed chapters — Story of an Icon, Story of Style & Design, Story of Innovation, and Story of Craftsmanship. Rare archival watches will be displayed alongside modern masterpieces, including the groundbreaking Reverso Hybris Mechanica Calibre 185 Quadriptyque, the first wristwatch with four functioning faces.
A centerpiece of the event is the debut of the Reverso Hybris Artistica Calibre 179 (2025 edition), featuring black hand-lacquered dials and an 18K pink gold case. Limited to just ten pieces, the model embodies the brand’s signature Duoface movement and fourth-generation Gyrotourbillon.
The pop-up also showcases Made of Makers™ collaborations, highlighting the intersection of horology and art:
Olivecoat, webcomic designer, presents an interactive digital story reimagining the Reverso legacy.
Abdalla Almulla, Emirati architect, unveils 30 Sunsets, an oak installation inspired by the Golden Ratio.
Nina Métayer, 2024 World’s Best Pastry Chef, offers Art Deco–inspired creations at the 1931 Café.
Open daily from 10 a.m. to 11 p.m. (Nov. 4–9) and 12 p.m. to 11 p.m. (Nov. 10–16) between Buildings 9 and 10 at Dubai Design District, “Reverso Stories” includes interactive workshops, exclusive experiences, and a journey through the artistry that defines Jaeger-LeCoultre.
Admission is free, with advance registration available through Jaeger-LeCoultre – Atelier – The Reverso Stories Pop-Up.
OPENING HOURS
‘The Reverso Stories’ pop up is open to the public free of charge and will run from 4 November until 16 November 2025, during Dubai Design Week at Dubai Design District, between building 9 and 10, open daily from 10am to 11pm from 4 to 9 November and from 12pm to 11pm from 10 to 16 November.
