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The New GUCCI Horsebit 1955 Campaign

A retro and cool campaign starring Halle Bailey, Hanni, and Julia Garner.

The Horsebit 1955, an icon of the House distinguished by an archival equestrian emblem, is captured in a new campaign shot by Mert&Marcus and featuring Halle Bailey, Hanni, and Julia Garner—three exceptional women who are creating meaningful spaces within their respective crafts.

Singer-songwriter and actress Halle Bailey is set to star in the highly anticipated live-action Disney film ‘The Little Mermaid,’ singer-songwriter and Global Brand Ambassador Hanni is a member of the global chart-topping Korean group NewJeans, and Julia Garner is a critically-acclaimed, award-winning actress and one of the faces of Gucci Guilty. The distinctive personas of these three artists come to the fore in intimate portraits set against brightly-colored backdrops as each protagonist makes the Horsebit 1955 her own, spotlighting the handbag through dynamic poses and vibrant energy.

The campaign echoes the essential yet timeless spirit of the Horsebit 1955, whose double ring and bar is a variation of the one first introduced on a signature loafer precisely 70 years ago. The archival reprisal has come to represent tradition, time-honed craftsmanship, and the House’s ability to draw emblematic silhouettes into the present through an ever-contemporary lens.

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By ML Staff. Images courtesy of Gucci


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