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The Cobblers: A ‘Fash-Tech’ Brand that is Reshaping the Shoe Repair Industry


The Cobblers is a group of hand-picked, master artisans who provide expert cleaning, repair, restoration and customization services for premium sneakers and high-quality leather goods, including women’s and men’s shoes, handbags, and select leather garments. The Cobblers provide superior service from second- and third-generation artisans with thoughtfully selected cleaning products, repair materials and accessories that are unquestionably the finest and most coveted on the market. 


The concept of “The Cobblers” was born in November of 2019, when Warren Barthes - a serial entrepreneur with expertise in the circular economy decided to start buying and reselling used shoes. 


Through research, Mr. Barthes uncovered that out of some 60,000 shoe repair stores nationwide, only about 4,000 remained, but that of those who remain, most can barely keep up with the growing demand. In fact, U.S. News and World Reports had recently shared that, “Cobblers face extinction - and are busier than ever.” 


SUSTAINABLY REVIVING AND REIMAGINING AN OLD WORLD CRAFT THROUGH MASTER ARTISANS, HAUTE COUTURE, AND TECHNOLOGY.


Warren also learned that 80% of the complaints customers had were “no technology, no visibility and no customer experience”.  Lucky for The Cobblers, their conceptual vision to ‘digitize’ an otherwise dusty and dated shoe repair industry is already placating the matter, to say the least; find a never-more-thorough, or convenient, or fashionable e-commerce platform for “shoe-repair” at TheCobblers.com. The Cobblers is bridging the gap for the new generation, totally reinventing the world of shoe repair ipso facto. 


The Cobblers ushers in an elegant and hip new age of “shoe repair” - one that marries enduring traditions in shoemaking or ‘cordwaining’ with fresh new-school tricks for sneaker-wearing aficionados. Co-Founder and Partner Eric Guedj is convinced that of all the moments in history this is the perfect time to unify the two disciplines; he believes the latter is a parallel universe and market that is as ripe for the taking as it is vast (see today’s seemingly insatiable ‘sneakerhead’ culture around the globe). 



One might say The Cobblers have some big shoes to fill, but they are well positioned to satisfy the demand. The up-start recently acquired a super savvy, sneaker detail crew (previously known as Raleigh Restorations) for astounding sneaker maintenance services, colorway upgrades, and unique customization offerings. 



The no-nonsense executives behind The Cobblers also tactfully acquired “Shoe Repair & Beyond” a seasoned family shoe repair business with 35+ years of experience and a discerning, loyal clientele out of Boca Raton, FL. It’s two brick-mortar stores have recently been revamped to meet The Cobblers’ brand specifications. 


So, if you care about your pricey sneakers, your dress shoes, or your valuable handbag, The Cobblers can “revive, restore and refresh” any and all of it. “You can trust us with those pricey AJ1s, your designer Birkin bag, or your precious Christian Louboutin red-bottoms. You name it, we’ve got you covered.” says Warren. 


According to The Cobblers, ‘there is no such thing as irreparable harm.’ Not only will they fix most any type of shoe, they’ll leave your favorite pair looking like-new. The Cobblers begs the question: Why buy new (at a premium) when you can save your signature shoes, your money, and the planet? Up-cycling also helps reduce your carbon footprint. Think clean, think green. 


The Cobblers is a fash-tech brand and experience like no other. Utilizing always-on technology to effectively communicate with their customers, The Cobblers also created their exclusive “E-Cobblers” concierge service. It’s a complimentary client service that allows for video calling, virtual consultations and tours with your “E-Cobbler” who provides white glove service and step-by-step communication throughout the process. The innovative retail experience serves to build trust, educate and personally engage. The process is simple: choose your service, send your product, track every step, then wear. 


In addition to their convenient online experience option, The Cobblers also provides services at their state-of-the-art showroom headquarters and processing facility in Miami, FL, locations in Boca Raton, FL, and various kiosk locations. The HQ in Miami, FL is located at 6300 NE 4th Ave Miami, FL 33138. 


For a full list of services and locations visit www.thecobblers.com.


By ML Staff. Images courtesy of The Cobblers.