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The Assouline Team Dominates Bal Harbour’s Luxury Market

In the realm of real estate, few names carry as much weight as Ruthie and Ethan Assouline, the dynamic duo behind The Assouline Team at Douglas Elliman. With their impressive track record of headline-making deals, the husband-wife team have made waves from New York City to South Florida, and solidified their position as the reigning king and queen of Bal Harbour.

Photo credit: Rachel Fellig Photography


Situated on the northern tip of Miami Beach and recognized as one of that country’s most sought-after neighborhoods, Bal Harbour is an elite, gated community comprised of less than 10 streets that offers beautiful waterfront properties, security and ultra-luxury amenities including a residents-only yacht marina and park. Ruthie and Ethan put down roots in the neighborhood and have been dominating the real estate scene ever since.


“Living and selling in the Bal Harbour, we fell in love with the area and discovered our niche at the same time,” said Ruthie Assouline who was born and raised in South Florida. “From the iconic shopping destination of Bal Harbour Shops, to its pristine beaches, private police force, immaculate landscaping and walkability factor, not many places can offer the same level of lifestyle. There is no doubt that Bal Harbour is one of the top places to live in the country.”


Oceana South Tower - Photo credit: Become Legendary Photography


Marking over $100 Million in recent transactions in Bal Harbour alone, Ruthie and Ethan leverage their combined strengths and industry knowledge to guide clients–with a knack for off-market deals.


“Being ingrained in the community and truly understanding all of the nuances of the neighborhood allows us to deliver exceptional, results-driven service for our clients,” said Ethan Assouline. “Knowing our markets and inventory is integral in navigating the real-estate landscape and securing opportunities for both buyers and sellers.”


The top-producing duo recently sold a penthouse at Oceana Bal Harbour for a record-breaking $22 million. “Our client purchased the unit for $14.9 million and we resold it less than 2 years later for $22 million,” added Ethan. “The sale set a new value benchmark for Bal Harbour properties.”


Rivage Bal Harbour


One of The Assouline Team’s current projects is the newest development on one of Miami’s last remaining stretches of beachfront property – Rivage Bal Harbour. Serving as key members of the on-site sales team, they call the luxury residences a “once-in-a-generation project.”


“This condo surpasses all neighboring residences in every aspect – from its awe-inspiring beauty, opulent amenities and its seamless connection to the ocean, it’s an absolute standout,” said Ruthie.


Nestled on 200 feet of uninterrupted oceanfront, the development is designed by an all-star team including Skidmore, Owings & Merrill (SOM), Rottet Studio and Enzo Enea along with industry-leading Related Group, Two Roads Development, and Rockpoint. With only 56 expansive homes in the sky, each residence ranges from 3,300 to 12,500-square feet with in-unit elevator access and sprawling living rooms that open to oversized terraces with direct views of the Atlantic and nearby Biscayne Bay. Spanning an impressive 25,000-square feet the on-site amenities will include a state-of-the-art fitness pavilion, hammam spa, pickle and paddle ball courts, a kids’ playroom and more.


The team says the project will redefine the area and serve as a beacon for the future of South Florida luxury living. @assoulineteam


By ML Staff. Images courtesy of The Assouline Team

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