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Tennis Player Joël Schwärzler Becomes Brand Ambassador for AlphaTauri



AlphaTauri has announced the Austrian tennis player Joël Schwärzler as a global Brand Ambassador. As one of the world top leading junior tennis talents, the 18-year-old Austrian is right at the forefront of men's tennis. Joël will now be dressed by AlphaTauri on and off court.


"I am very happy to now officially be part of the AlphaTauri family. As a fashion enthusiast, it means a lot to me to dress well and feel comfortable on and off the court. When I'm well dressed, I feel better," says Joël.


"We are particularly pleased to welcome Joël, one of the most promising Austrian tennis talents, as a Brand Ambassador. As a premium fashion brand from Red Bull, it is in the AlphaTauri DNA to be closely aligned with the world of sports and to work with the greatest upcoming athletes in the world," says Karl-Heinz Lauterbach, CEO of Global Consumer Products Red Bull.



About Joël Schwärzler:


Joel Schwärzler is a professional tennis player who was born in South Africa and raised in Austria. A former world junior number one, he made his ATP main draw debut this year at the Generali Open in Kitzbühel. Joel, who is coached by Jürgen Melzer, is quickly rising in the ATP rankings after winning his very first Challenger title earlier this year. Joel, who enjoys playing golf and football in his free time, is considered one of Austria's biggest tennis prospects.



About AlphaTauri:


Founded by Red Bull, AlphaTauri is a premium fashion label that injects apparel with the functional qualities of sportswear, keeping the essence of elegance at the core of its values. As an integral part of the Red Bull family, AlphaTauri strives to influence and inspire both athletes and fashion enthusiasts alike, bridging the gap between style and function, with a strong focus on comfort and performance. AlphaTauri is available in selected retail and online at alphatauri.com @alphatauri #FunctionalFashionByRedBull #fitsbodyandmind


By ML Staff. Content/Image courtesy of RedBull



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