Swimwear Takes Center Stage: Paraiso Miami Swim Week Dominates With Designer Debuts, Powerhouse Partnerships & Industry Icons
- wgclients01
- 21 hours ago
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Over the last 5 days PARAISO led the swimwear industry, hosting standout events across Miami Beach that set the tone for an exciting Miami Swim Week with an exclusive roster of prestigious runway shows, exclusive off-site events and never-before seen collaborations - with MINI, The Ritz-Carlton, South Beach, José Andrés Group and many more.
 Monday Swim Monday Swim
Natasha Oakley and Devin Brugman
Luli Fama
The 21st annual edition of PARAISO Miami Swim Week wrapped its highly anticipated 2025 edition with an electrifying lineup of over 40 events across five dynamic days, cementing its status as the leading platform for swimwear and resort wear fashion. Thousands of buyers, retailers, press, and industry experts gathered from around the world to experience the unveiling of the latest collections from top designers. The week featured top-tier runway shows, exclusive designer-hosted brunches, and high-profile events that brought together global fashion tastemakers. A standout highlight was the new partnership with The Ritz-Carlton, South Beach and José Andrés Group, elevating the luxury experience throughout the week. The launch of the Swimwear Icons Hall of Fame gala added a historic touch, honoring trailblazers and visionaries who have shaped the swimwear industry.
The most elevated and visionary designer brands presented their latest collections at PARAISO Miami Swim Week, where the guest list included top-tier retailers, global media, and leading industry experts. PARAISO offers a premium stage for both established and emerging talent. PARAISO's strategic alliances with partners such as MINI USA, The Ritz-Carlton, South Beach, Kevin Murphy, CoverGirl, LaCroix Water, Blacklane, Hampton Water, José Andrés Group and others further underscore its commitment to delivering a world-class, immersive experience at the intersection of fashion, lifestyle, and innovation.
Recognized as the premier entry point for international brands entering the U.S. market, PARAISO Miami Swim Week once again served as the global epicenter of swimwear fashion. For over two decades, the platform has brought together top designers, influencers, buyers, media, and industry leaders in a celebration of style, innovation, and culture. Miami’s vibrant energy and strategic location near South America continue to position it as the ideal launchpad for brand exposure and growth.
Spanning five unforgettable days, the 2025 edition delivered a fully immersive experience that blended fashion, lifestyle, and entertainment. With breathtaking ocean views, world-class events, and the support of premier sponsors like beauty partners Kevin Murphy and CoverGirl brought the ultimate summer aesthetic through radiant makeup and trendsetting hairstyles, PARAISO once again set the tone for the season and redefined the future of swimwear fashion.
PARAISO Miami Swim Week is proudly supported by VCA Miami Beach, GMCVB (Greater Miami Convention & Visitors Bureau) and City of Miami Beach.
SIHOF:Â Swimwear Icons Hall of Fame
The gala honored industry trailblazers in swimwear that included Megan Thee Stallion, who shined on the blue carpet and stage as she accepted the Cultural Icon Award, recognized for her impact on music, fashion, and redefining beauty standards through body confidence and inclusivity. The industry honors night set the tone for the week, celebrating the visionaries who have shaped the swimwear industry through design, media, photography, and cultural influence. The Honors Night took place at the iconic Bass Museum on Wednesday, May 28, 2025. The event marked the launch of the Sun Safe and Confident initiative, in collaboration with Sofia Vergara’s brand, Toty. This initiative aims to empower individuals to feel confident and protected in their swimwear, emphasizing the importance of sun safety and body positivity.
From Icons to Initiatives: PARAISO Opens with a Historic Night
The Honors Night recognized trailblazers across various facets of the swimwear world, including:
Cultural Icon:Â Megan Thee Stallion, for her impact across music and fashion and her ability to inspire a new generation to embrace bold, self-expression.
Media Icon:Â MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit, for her transformative influence on body positivity and representation in the industry.
New Media Icons:Â Natasha Oakley and Devin Brugman, the influential forces behind the swimwear-focused digital community that has inspired millions.
Photographer Icon:Â Jamie Nelson, known for her vibrant, cinematic captures that have redefined swimwear imagery.
Sustainability Icon: Vitamin AÂ founder Amahlia Stevens, a pioneer in eco-friendly swimwear, recognized for her commitment to sustainable fashion.
From the PARAISO Miami Swim Week Tent
Paraiso Tent
Megan Thee Stallion by Getty Images
 Monday Swim Monday Swim
The runway shows officially kicked off on the shores of Miami Beach, opening with a runway show by Vogue Mexico and Latin America, showcasing a curated lineup of standout brands. Featured designers included SER x Andrea Agudelo, California Dream Collection, Castañer, Sinesia Karol, and Bee Surreal by Lola. From bold silhouettes to dreamy textures, each collection brought its own story, spotlighting Latin American design through vibrant, modern swimwear.Â
Vogue Mexico
Latin America Fashion Show
Recipients of Wednesday night’s SIHOF New Media Icon award, Natasha Oakley and Devin Brugman presented MONDAY SWIM at the PARAISO tent built on Collins Park on Miami Beach. The show set the tone for the week, with neutral palettes, celebrating the ultimate resort lifestyle with the iconic MONDAY SWIM models hitting the catwalk in the brand's latest collection that celebrates femininity at its finest.
Monday Swim
Monday Swim
Monday Swim
Hot Girl Summer! The PARAISO tent really sizzled on the runway in an all-new way with the debut of Hot Girl Summer - created by 3-time Grammy award winning artist, Megan Thee Stallion who debuted her new line, herself! Thee Stallion walked the PARAISO Miami Swim Week runway in the brand’s vibrant, colorful and fun styles.
Under sun-soaked umbrellas at PARAISO’s partner property, the Ritz-Carlton, South Beach hosted a multitude of consumer-facing events, open to the public. One of the events, which took place the entire weekend, through June 2nd, was a curated pop up of SS25 collections by America & Beyond, D29: Diciembre Veintinueve by Gabriela Berlingeri, Page Beach, Zemra Swim, and Palondre The Label. All brands presented poolside at a pop-up that wasn’t to be missed! Guests sipped cocktails, soaked in the sights of the turquoise waters and shopped pieces that had them ready to take a swim, right then and there. Miami-based SIGAL also popped up at Ritz-Carlton, South Beach - all weekend long!
Friday night kicked off with the upcoming 2026 collections of SHAN, Leslie Amon, Montce, and more! The Cruise 2026 collection by SHAN brought a sophisticated array of resort fashion to the runway with ethereal cover ups, chic swim for both women - and men! Leslie Amon presented by CoverGirl channelled the designer's inner French spirit with a collection made for the shores of both Miami and St. Tropez. The designers paved the way for the off-site shows of Montce at Casa Faena and Cupshe at 1111 Lincoln Road - a parking garage turned iconic architectural staple on Miami Beach. A Multi-Brand Pop Up and Showroom also took place Friday through Saturday at the Shelborne by Proper, hosted by Stitch Lab and featuring a curated group of Latin American designers. The showroom spotlighted elevated pieces from NNT LAB, Carolina SocÃas, Adriana Fernández, Kaimima, Nelblu, Obelia, Nerea, and Filippa K.
Saturday opened with a sunrise workout session at Nikki Beach, where Allegra Paris led a high-energy Bikini Body class in custom Luli Fama athleisure. After breaking a sweat, top-tier fashion editors, buyers and industry friends refueled at a chic brunch at Abbalé.
Additionally, presented at the oceanside DiLido Beach Bar at The Ritz-Carlton, South Beach, was the Resort 26 collection of SIGAL revealed dreamy hand-painted prints across swim and resort wear inspired by New Mexico’s desert landscapes. Guests enjoyed the show while seated at the restaurant by José Andrés Group.
At the tent, AZULU, one of the designers chosen to partner with MINI, presented a modern collection blending Spanish and Arab influences. Luli Fama lit up the tent with tropical prints, glowing color, and a surprise dance performance. Oséree closed the night with shimmer, confidence, and French-inspired flair.
Ending swim week on a high note, Paraiso wrapped up with breathtaking runway shows and unforgettable events. To kick off the final day, LaCroix hosted a serene sunrise yoga session at The Ritz-Carlton, South Beach, setting a calm and refreshing tone for the final day ahead. Led by Coach Jeanny Gallo, guests enjoyed a gentle morning stretch paired with their favorite LaCroix beverages.Â
Finale shows by VoLo Foundation x Syrena Swimwear, Spotlight Swim Collective featuring Aventura Swim, Bolde and Mariella Swim, and Oceanus x SOJOSÂ unveiled captivating wear now and upcoming collections. Volo Foundation x Syrena Swimwear opened with a mesmerizing two-person dance performance that transitioned flawlessly into the runway. True to their vision, the brand debuted radiant swimwear and eccentric accessories that reflected bold glamour. Spotlight Swim Collection presented bold prints and striking cutouts, took guests on a journey from sultry shoreline styles to countryside-inspired bikini wear. Closing the night with absolute brilliance, Oceanus collaborated with SOJOS Eyewear on the line's new Ocean Collection made from recycled materials. The hand-embroidered Oceanus pieces crafted from unique materials shimmered and radiated across the stage. Channeling vibrant 80s retro energy, the collection was elevated even further by bold statement eyewear from SOJOS, creating a finale that was both stylish and unforgettable.
To toast the grand finale of an iconic Swim Week, all gathered at Casa NEOS for an evening hosted by Wilhelmina Models x Contra, a lively night that celebrated the memorable few days.
With every walk, wave, and detail, PARAISO Swim Week 2025 reshaped the rhythm of swim fashion and ended with bold energy that hinted at more than trends but real change.
#ParaisoMB @paraisomiamibeach