Revolutionary Swedish Orthopedic Footwear Brand 'Stinaa.J' Challenges Industry Norms with Stylish Designs That Focus on Whole Body Wellness
Pioneering Swedish orthopedic footwear brand Stinaa.J has announced its expansion into the U.S. market. With its commitment to redefining the intersection of style, innovation and wellness, Stinaa.J is now available at Bloomingdales.com and will be available later this fall on Nordstrom.com.
Stina Andersson, founder of Stinaa.J
Stinaa.J was founded by Stina Andersson, who recognized the need for a change in the footwear industry after struggling to walk home in heels from a dinner out with her husband. Determined to challenge and redefine an entire industry, Stina contacted Peter Hedström, a renowned orthopedic technician with over four decades of experience treating top athletes with injuries to the feet, knees, hips, and back. Together, they have shaped the fundamental principles of Stinaa.J, creating a brand that stands out for its innovative approach to footwear.
“We strive to create shoes that are more than just beautiful. Our products are based on science and innovation, with patented technologies that provide stability, cushioning, and relief to the entire body. We are not just comfy shoes; we are orthopedic,” says Stina Andersson, Founder and Creative Director of Stinaa.J.
Stina Andersson and Peter Hedström
Patented Technology and Design Excellence
Stinaa.J's unique offering lies in its patented orthopedic insoles, developed using data from over three million 3D-scanned feet and more than four decades of orthopedic expertise. These insoles are crafted with the world's most cushioning materials, ensuring optimal support throughout the day. They help the foot regain its natural form by supporting the arch and providing both stability and cushioning. By reducing rotational forces, these insoles decrease the risk of uneven pressure on the foot, knee, hip, and lower back.
Fashion Forward
These are not your grandparent's orthopedic shoes. The name orthopedic often conjures up thoughts of ugly, clunky shoes lacking in style and color. Stinaa.J aims to change the perceptions of orthopedics by offering sleek, fashion-forward silhouettes that cater to modern men and women with a fashion sensibility. Combining Scandinavian minimalist design with sustainable craftsmanship, Stinaa.J creates effortlessly stylish shoes for all foot types.
A Movement, Not Just a Brand
Stinaa.J is not just another shoe brand – it’s a movement challenging the norms of fashion and people’s health. “We refuse to accept pain as part of being stylish,” says Peter Hedström, Chief Orthopedic Technician and CEO of Stinaa.J. “Instead, we aim to inspire women and men to take control of their well-being and confidence.”
The brand's vision is to create a product that suits all foot types, providing a solution that transcends traditional footwear offerings.
With its expansion into the U.S. market, Stinaa.J is excited to offer its revolutionary footwear at Bloomingdale's and Nordstrom. This move marks a significant milestone for the brand, bringing its unique blend of style, innovation, and health to a broader audience.
More on Stinaa.J
Stinaa.J, based in Stockholm, Sweden, is an orthopedic footwear brand committed to revolutionizing the industry by prioritizing both aesthetics and orthopedic health. With a focus on science and innovation, Stinaa.J creates shoes that offer unparalleled support and style, challenging the norms of fashion and health. Stinaa.J is available at Bloomingdales.com and on the brand’s website www.stinaaj.com.