Southernmost Beach Resort & Marker Key West Appoint Laurayne Croke to Director of Sales & Marketing
Updated: Jun 6
PebbleBrook Hotel Trust (PEB) is pleased to announce the appointment of Laurayne Croke to Complex Director of Sales & Marketing for the Southernmost Beach Resort and The Marker Key West Harbor Resort, both located in Key West, FL. In this role, Croke will be responsible for all sales and marketing efforts in addition to managing all public relations and social media efforts. Both resorts are managed by Highgate.
“We are delighted to welcome Laurayne Croke to the team, and we value her expertise as a trusted professional who keeps a finger on the pulse of travel behavior, group event trends and market share movement,” said Alan Brand, VP of Operations at Highgate - Key West. “Laurayne’s vast knowledge of market trends and the industry overall will help implement exciting, new strategies at two of Key West’s most iconic properties in an effort to exceed revenue expectations and attract new groups and leisure travelers.”
Croke is an accomplished hospitality executive with 20 years of experience in the industry. Prior to starting this new role she served as Complex Director of Sales & Marketing for SBE Group in Miami where she oversaw all direct sales, marketing and catering efforts for three of the hospitality brand’s units, including the SLS Hotel & Residence, SLS Lux Hotel & Residences and Hyde Resort & Residences. Prior to her time in Miami, she held numerous leadership and management positions at hotels in New York and New Jersey, working for brands such as W Hotels, Marriott Hotels, The Roosevelt Hotel and Starwood Hotels & Resorts.
“It’s an honor to lead sales and marketing efforts across multiple properties in beautiful Key West Florida,” said Croke. “I look forward to collaborating with the hotel teams in welcoming visitors to our sunny piece of paradise, including leisure travelers and event attendees at the Southernmost Beach Resort and The Marker Key West Harbor Resort.”
The award-winning Southernmost Beach Resort is a simple yet sophisticated resort in historic Old Town Key West, featuring upscale amenities, three swimming pools, private beaches with luxury cabanas, four bars, award-winning Southernmost Beach Café restaurant, a private pier in Old Town, fitness center, spa, tropical gardens, and breathtaking views of the Atlantic Ocean, along with 3,128 square feet of meeting space, including 2,488 square feet of outdoor space.
The Marker Key West Harbor Resort Marker epitomizes the laid-back Key West lifestyle with three saltwater pools, an open-air outdoor restaurant and bar for al fresco dining with ocean breezes. Located in the historic Key West Harbor, The Marker is in direct proximity to the waterfront boardwalk, al fresco bars, outdoor restaurants, boat charters, and steps from the iconic Duval Street and Mallory Square, buzz-worthy destinations of Old Town Key West.