Sotheby’s Advises Early Preparation for 2026 Watch Sales
- Apr 21
- 1 min read
Sotheby’s is advising watch owners planning to sell in 2026 to begin preparations now, as buyers in the secondary market are becoming more selective about the pieces they consider.
According to the auction house, collectors increasingly assess a watch’s condition, documentation, and provenance before weighing the asking price, which places greater emphasis on service history, original papers, and clear ownership records.
Prospective sellers are encouraged to organize relevant records, verify authenticity, and address any condition issues in advance to position their watches competitively in the evolving resale market.