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SLS South Beach & SLS Brickell Debut Exclusive Partnership with Celeb-Fave Workout DOGPOUND

sbe, the leading international hospitality group that develops, manages and operates award-winning brands, today announced a multi-faceted global partnership with leading luxury wellness and lifestyle brand, DOGPOUND. The initial rollout commenced on October 21st, 2020 and will be highlighted by the launching of a customized fitness program at renowned sbe properties SLS South Beach and SLS Brickell.  This will be closely followed by the addition of Mondrian Doha and other sbe properties as the partnership expands internationally. 


A favorite among celebrities and supermodels from around the world, this will be the first hotel partnership for DOGPOUND, providing sbe guests with exclusive access to a dynamic array of virtual training sessions, previously only available to DOGPOUND clients. In the initial launch phase, DOGPOUND's expert fitness trainers will coach sbe guests through virtual one-on-one fitness training sessions in the comfort of their sbe hotel rooms. Tailored to each guest's fitness level and equipment access, the DOGPOUND trainers offer a bespoke approach to training that will include key stretches, bodyweight moves, and an overall, well-rounded fitness experience.


"We've noticed a significant rise in requests for health and wellness services at sbe properties and sought out a partner that aligned with our consumer's luxury lifestyle and could provide the best-of-the-best," said sbe Chief Business Officer Philippe Zrihen. "DOGPOUND has a cult following as one of the most innovative and trendsetting companies in the lifestyle fitness space. As our guests look for new ways to stay healthy, this partnership provides them with remarkable, results-driven personal training and a wellness-focused community at the touch of a button."


In the coming year, sbe and DOGPOUND will expand the virtual workout program to additional properties with potential for even more unique fitness opportunities or additional avenues of collaboration.


"This is a first for our company and we jumped at the chance to bring our private training sessions and nutritional programs to global travelers through a partnership with sbe, a luxury brand we've long admired," says DOGPOUND Founder and CEO, Kirk Myers. "Since each workout is catered to the individual, no session is the same, meaning sbe guests can return to their hotel room day after day, week after week, for a completely new experience. We're providing access to some of DOGPOUND's top trainers so sbe guests can CRUSH IT from anywhere in the world."


sbe's collaboration with DOGPOUND further advances the hospitality group's health and wellness platform in response to growing interests among lifestyle consumers – 80 percent of whom are more engaged with their health than they were prior to the pandemic, according to a recent survey by Slingshot.



Providing a full-service approach to wellness, sbe already partners with leading fitness companies Therabody to provide deep muscle therapy amenities, and Goldsheep for branded activewear, with more collaborations expected to be announced.


"Wellness is no longer a nice-to-have when guests are picking their preferred hotel, it is a must-have. DOGPOUND is a natural complement to our growing suite of upscale wellness offerings, and an example of our promise to continue delivering elevated new products and services to our sbe tribe," said Zrihen.


sbe continues to expand its corporate partner portfolio of international Fortune 500 companies across automotive, telecommunication, beverage, and financial institutions to deliver the finest bespoke and innovative goods and services to customers. The company recently extended long-standing collaborations with Danone, Chase Sapphire, Lincoln, Tidal, Therabody, Lavazza, and Goldsheep, providing a suite of exclusive benefits, products, and experiences for the modern sbe global traveler.


By ML Staff. Images courtesy of sbe.