Simone Ware: Empowering Women and Building a Fitness Empire in Miami

Simone Capri Ware, also known as the “Fit Queen,” is a Miami-based fitness entrepreneur who has turned her passion for body positivity into a thriving business. As the founder of CURVD by CapriCurves, Simone has built a multi-million dollar fitness empire that empowers women of all shapes and sizes to feel confident, strong, and capable in their own bodies. With her CURVD app, signature workout programs, and an unwavering commitment to inclusivity, Simone has become a leader in both the local and national fitness communities.

Simone’s journey is a true testament to the power of resilience, vision, and entrepreneurial spirit. From her early days working as a security officer to building her fitness brand into a $1–$2 million annual business, Simone's story is one of determination and a commitment to making a meaningful impact. CURVD App by CapriCurves offers a variety of fitness programs, including the signature "Keep Curves, Drop Fat" plan, a unique approach that emphasizes wellness, body confidence, and discipline.

From Vision to Reality: Building a Multi-Million Dollar Fitness Brand
Simone's journey to success began with a clear vision and a strong desire to leave behind a life that wasn’t fulfilling. After setting a plan and saving $30K in just two years, she made the bold decision to leave her job and dive headfirst into the fitness industry. Since then, Simone has built CURVD into one of the most respected multi-million inclusive fitness brands in the industry.
“I wanted to create a brand that not only helped women get fit but empowered them to feel good about themselves no matter their size,” says Simone. “Fitness is for every body, and I’m proud to be part of a movement that celebrates strength in all its forms.”

A Leader in Inclusive Fitness
As a passionate advocate for body positivity, Simone has used her platform to help women embrace their unique bodies and take control of their health. Her app, CURVD, features a range of fitness programs designed to cater to women of all shapes, abilities, and fitness levels. The app’s signature "Keep Curves, Drop Fat" program has gained significant attention for its focus on sustainable fitness and wellness that empowers women to achieve their goals without sacrificing their individuality.
Simone’s influence extends far beyond her local Miami community. She has been featured on platforms such as BET Digital (Mad Different Workouts Show), ESPN, and NFL, and has partnered with high-profile figures like Angela Simmons and Saje Nicole. Through these collaborations, Simone is helping to shift the narrative around fitness and wellness, making it more accessible and empowering for women everywhere.

To learn more about Simone’s empowering fitness programs and her journey as an entrepreneur, visit www.capricurves.com or follow her on Instagram at @CapriCurves.

About Simone Ware and CURVD by CapriCurves
Simone Ware is the founder of CURVD by CapriCurves, an inclusive fitness brand dedicated to empowering women of all shapes, sizes, and backgrounds. Through her app, signature fitness programs, and community-driven approach, Simone encourages women to embrace their bodies, achieve their fitness goals, and live healthier lives.