Silvia Tcherassi and ShopMy Host Exclusive Miami F1 Celebration at Lion's Den
Luxury fashion brand Silvia Tcherassi partnered with creator-marketing platform ShopMy to host a dedicated celebration honoring the Formula 1 Miami Grand Prix. The exclusive event took place at Lion's Den, bringing together VIPs and regional tastemakers for an evening centered around motorsport and style.
The gathering was hosted by Sofia Espinosa Tcherassi, the brand's Director of Ready-to-Wear, alongside Chief Operations Officer Mauricio Espinosa Tcherassi. To set the atmosphere for the race week celebration, the event featured a headline musical performance by DJ Rich Medina of Dante's HiFi, followed by a curated lineup of additional live entertainment throughout the night.
The private guest list included notable figures from the fashion, digital media, and motorsport communities. Among the recognized guests in attendance were Kelly Piquet, Rebecca Donaldson, and model Vita Sidorkina.