Segway Stuns Audiences with TOMBOGO Collaboration for NYFW, Pushing Fashion Sustainability
Updated: Sep 16, 2022
Segway partnered with streetwear designer Tommy Bogo for New York Fashion Week at LaGuardia High School of Performing Arts in Manhattan. The “last-mile” transportation electric vehicle company is merging innovation with fashion to drive home how much scooters have become a staple in a sustainable and urban lifestyle.
The show served as a time machine back into the halls in celebration of academia, the arts, the groups and communities, and the student body and classes that followed their passions. “For the Truant & the Fluent'' reflected on the various characters and personalities in high school – from the jock to the artsy student – and Segway’s deep line-up of vehicles was able to compliment every persona.
Integrating Segway scooters into the show was an organic collaboration. “Like Segway, sustainability sits at the core value of TOMBOGO’’s men’s fashion brand and often incorporates repurposed and recycled materials into their fashion looks and collections,” said Alex Huang, SVP of Global Business at Segway.
For the debut of his Fall 23 collection, Bogo created a rebellious classroom setting at LaGuardia High School of Performing Arts in Manhattan where models emerged on exclusive custom Segway scooters, rocking futuristic ensembles featuring varied patterns, textiles, and space-like backpack accessories.
For the show, Segway debuted the soon-to-be-launched Segway-Ninebot P100S and P65, with self-healing all-season 10-inch tires for a lux commute; a Ninebot F40 with a seat attachment and storage pouch; and last but not least, a scene-stealing eMoped E110A. Also on hand was a custom-designed E110A and autonomous eScooter T on display, adding to the scenic elements of the space.
Unisex ensembles were a major feature of this season’s men’s collection, pushing boundaries with beautiful men in long-fitted skirts and pants alike. Models scrolled down the runway at LaGuardia High on innovative Segway scooters, navigating the classroom setting created by the TomBogo creative team.
Notable guests included SMINO, Duckwrth, Isaiah Rashad, Paloma Ford, and Tiana Parker.
Alex Huang, SVP of Global Sales at Segway, says, “[a]t Segway, our core mission is Simply Moving. How we choose to move people is through our technology: like self-balancing scooters, e-Kick Scooters, and e-Mopeds. Several of Segway’s products are composed of magnesium-alloy, the most eco-friendly and sustainable metal in the world. This material is 100% recyclable and dissolves naturally without leaving a trace. Our newly launched Segway eMoped C80 is composed of 100% eco-friendly Polypropylene plastics, it is equipped with a Regenerative Anti-Lock Braking System. This system recoups energy to the battery to extend the range and take riders further!”
Data shows that electric scooter owners ride an average of 4 days per week and 7 miles per day. This translates into 1,456 miles per year and by riding an electric kickscooter you would reduce your carbon footprint by 1,318 lbs per year. By incorporating electric kickscooters in your daily commuting, you reduce emissions from transportation, the leading sector contributing to carbon pollution, in addition to improving public health and providing fuel and maintenance savings.
This year, Segway is also introducing its new e-Scooter E110A at New York Fashion Week. This state-of-the-art e-Scooter differentiates itself from the smart RideyGo! System – a simple yet highly efficient user interface. The features include a keyless airlock; seat sensors to detect if someone is sitting or riding the vehicle; an Attitude & Heading Sensing System with industry-leading 6-axis sensors to detect movements and send a notification via the user app; and aSegway developed battery containing over 20 smart protection and safety measures.
More on Segway-Ninebot
Segway-Ninebot is a global enterprise in the fields of intelligent short-distance transportation and service robots. In 1999, Segway was established in Bedford NH, US, which is the world leader in commercial-grade, electric, self-balancing personal transportation. Ninebot is an intelligent short-distance transportation equipment operator integrating R&D, production, sales, and service, established in Beijing, in 2012. As Segway and Ninebot completed a strategic combination in 2015, Segway-Ninebot came into being. At Present, the company’s businesses are all around the world and have subsidiaries in Beijing, Seattle, Bedford, Los Angeles, Amsterdam, Seoul, Singapore, Munich, Changzhou, and Tianjin, selling products in more than 80 countries and regions. With world-renowned intellectual property, Segway-Ninebot will create more products that will lead the users and the entire industry into the future. For more information, please visit http://www.segway.com
More on TOMBOGO
Tommy Bogo is a designer from Oakland, CA, currently residing in Los Angeles. TOMBOGO is Tommy Bogo’s way of learning and growing through experiences during the process of design, and then sharing his findings with the world in a tangible form of clothing and products. TOMBOGO has shown at New York Fashion Week as part of the CFDA’s official fashion week program for two seasons now, and the brand has amassed a following among celebrities including J Balvin, Kid Cudi, Kehlani, and Lizzo.
TOMBOGO’s products have expanded into intricate and technical apparel with a range of t-shirts, hoodies, trousers, hats, sunglasses, and bags. The brand’s signature focus is functional and sustainable utility-inspired pieces made using intricate and experimental design techniques. As a direct-to-consumer brand, all pieces are available on a newly designed e-commerce website at www.tombogo.com.