SAME to Open Three-Month Pop-Up Store on Worth Avenue in Palm Beach

Luxury swimwear and ready-to-wear brand SAME, founded by fashion entrepreneur Shea Marie, will open a pop-up store in Palm Beach, Florida, running from January 7 through April 2026.

The temporary retail space will be located on Worth Avenue, one of Palm Beach’s most established luxury shopping corridors. The store will sit next to Bottega Veneta and on the same block as Le Bilboquet, Versace, David Yurman, Gucci, and Loro Piana. The pop-up will operate for three months and feature the brand’s complete product assortment.

The Palm Beach opening follows a series of recent physical retail activations for SAME, including a pop-up in St. Tropez during the summer and a subsequent New York pop-up in the fall. The brand has also recently introduced its first Fall/Winter collection and a jewelry line, expanding beyond its core swimwear offering.

Known for its direct-to-consumer model, SAME has increasingly turned to temporary retail spaces to bring the brand into physical environments. The Palm Beach location marks its third pop-up and continues this approach during the region’s high season.

Founded by Shea Marie, SAME has built a following among fashion-forward consumers and public figures, positioning the brand at the intersection of resort wear and luxury ready-to-wear.

By ML Staff. Photos: SAME.