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Rosewood Hotel Group Unveils Impact Trailblazers: Pioneering Sustainability and Social Responsibility

Rosewood Hotel Group has taken a significant step forward in its commitment to sustainability and social responsibility with the unveiling of the Impact Trailblazers, a select group of six properties that are setting new standards for the entire portfolio and the broader hospitality industry.


Announced as part of the Rosewood Impacts initiative, these trailblazing hotels include Rosewood Hong Kong, Rosewood Baha Mar, Rosewood São Paulo, Rosewood Phnom Penh, Rosewood Mayakoba, and Rosewood Phuket. These properties are leading the charge in creating a future where luxury hospitality enriches both people and the environment.


The Impact Trailblazers have committed to achieving at least one of six ambitious goals by 2025, supplementing the broader targets shared by all 48 Rosewood properties. These goals include:


  • 100% elimination of single-use plastics in both front and back of house

  • 100% carbon neutrality

  • 90% waste diversion

  • Local sourcing of 70% of produce and protein

  • Development of at least one meaningful and long-term community partnership

  • Transformation of at least one hotel restaurant into a "business with a purpose"


These goals are focused on creating substantial environmental and social impacts, integrating best practices and lessons learned to enhance the ever-evolving Rosewood Impacts roadmap.


Rosewood São Paulo: A Celebration of Brazil’s Beginnings and Future


Rosewood São Paulo is already making significant strides as an Impact Trailblazer. The hotel has achieved 90% waste diversion, operates on 100% renewable energy, and is committed to eliminating single-use plastics. Additionally, 70% of its produce and protein are sourced locally. Rosewood São Paulo exemplifies a people-first approach, with over 45% of its workforce coming from underserved groups, thereby boosting local businesses and rescuing ancestral traditions.


Rosewood São Paulo


Rosewood Phuket: Meaningful Partnerships in Thailand


Rosewood Phuket stands out for its environmental sustainability and community empowerment efforts. The resort sources 70% of its produce and protein locally and has developed a significant long-term community investment. The resort's signature restaurant, Ta Khai, sources all its ingredients locally, with many coming from its own organic garden. The resort also houses the largest solar energy system in Phuket and has comprehensive recycling and wastewater treatment plants.


Rosewood Phuket


Rosewood Mayakoba: Building Bright Futures in Riviera Maya


Rosewood Mayakoba’s commitment to education and community is showcased through its support of Centro Educativo K’iin Beh, a non-profit school in Riviera Maya. The resort has developed a long-term community investment and aims to transform one of its restaurants into a "business with purpose" by the end of 2024. The school, which welcomes over 450 students, receives economic support for tuition and supplies funded by the Rosewood Mayakoba community.


Rosewood Phnom Penh: Upholding Traditions in Cambodia


Rosewood Phnom Penh prioritizes partnerships that uplift local livelihoods and care for the environment. The hotel has achieved 90% waste diversion and aims to eliminate single-use plastics by the end of 2024. Its partnership with Phare Ponleu Selpak, a non-profit offering artistic and vocational training to Cambodian youth, exemplifies its commitment to meaningful community investment.


Rosewood Baha Mar: Championing Coral Conservation in The Bahamas


Rosewood Baha Mar is dedicated to protecting its surrounding waters and championing coral reef conservation. The resort partners with the Bahamas Reef Environment Educational Foundation (BREEF) to offer educational experiences at the Coral Reef Sculpture Garden. The resort also focuses on eliminating single-use plastics and maintaining a workforce predominantly comprised of local Bahamians, with significant female representation at the supervisory level.


Rosewood Baha Mar


Rosewood Hong Kong: Business with a Purpose


Rosewood Hong Kong has been recognized for its innovative initiatives that yield positive social, environmental, and financial results. Its flagship restaurant, BluHouse, operates as a "business with purpose," employing refugees and ethnic minorities through partnerships with local NGOs. BluHouse pledges 1% of its revenue to support underserved groups and has developed a training program for students with autism.


Rosewood Hong Kong


A Commitment to a Better Future


The Impact Trailblazers exemplify how luxury hospitality can merge with sustainability and social responsibility. "These six hotels and resorts perfectly embody the direction we are moving in," says Mehvesh Mumtaz Ahmed, Vice President of Social Impact at Rosewood Hotel Group. "Their transparency and willingness to share both their successes and lessons learned will be invaluable to our objective of creating a new reality where luxury and positive impact are synonymous."


By ML Staff. Images courtesy of Rosewood Hotel Group

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