Romero Britto Launches BRITTO® Skin, Merging Art & Skincare Innovation
Globally acclaimed pop artist Romero Britto is bringing his signature vibrance to the world of skincare with the launch of BRITTO® Skin, a clean beauty line designed to nourish and protect skin while promoting positivity.
The line debuted with 13 crafted SKUs across four collections: 5C Radiance, Ultra Hydrator, Advanced Renewal, and Barrier Defense. Each product is formulated with high-quality, plant-based ingredients—nearly 97% sourced from nature—that harness the biodiversity of the Peruvian and Brazilian Amazon.
“I had concerns about the ingredients in most skincare products and not being able to find natural, effective formulas,” said Britto. “That’s when I took it upon myself to work with specialists at DG Cosmetics to create a brand backed by science.”
Key products include the Radiance Facial Serum ($80), which combines five types of vitamin C with hyaluronic acid for a glowing complexion, and the Anti-Pollution Hydrating Gel Cream ($82), formulated with antioxidants to protect skin from urban stressors like pollution and blue light.
Dr. Lucas Vidal, CEO of the BRITTO® Group, shared his excitement about the launch: “After years of development, we are very happy to bring to the market a product that allows people to connect with art in a special way in their daily lives.”
Britto, known for his iconic visual language of love, joy, and hope, aims to extend these themes to self-care. “With BRITTO® Skin, my mission is to initiate a ‘happiness movement,’ offering skincare that not only delivers results but also promotes positivity and well-being for everyone,” he said.
The collection is available online, in department stores, and at BRITTO® retail locations worldwide. For more information, visit brittoskin.com.