RIMOWA Unveils New Flagship on Madison Avenue in New York
- wgclients01
- Aug 10
- 1 min read
RIMOWA has unveiled its new flagship store on Madison Avenue in New York City, featuring a striking architectural concept by PORTO Architects, winners of a design competition held by the luggage-maker in 2023-2024.
The primary challenge was to create a strong identity for RIMOWA on a non-descript modernist building on one of New York’s busiest commercial thoroughfares.
The bold statement façade features black porcelain tiles with grooved details inspired by the iconic RIMOWA suitcase design. An impressive side entrance welcomes customers, leading to a double-height interior. The dramatic volume and refined design of the space create an immersive brand experience. A highlight of the store is the ‘range wall’, presenting the complete luggage assortment in a celebration of form, function and innovation. Designed in Germany, the seating area furniture showcases RIMOWA’s German heritage.
To celebrate the opening of the new flagship, RIMOWA has unveiled a special limited edition: Original Cabin Monogram New-York-City Exclusive. This version of the iconic Original Cabin features an oversize RIMOWA Monogram in vibrant yellow, a nod to the city’s famous taxis and nightlife. The imprint was created using an innovative technique combining anodization and pigment application. ‘New-York-City exclusive’ is inscribed on the interior label, along with the coordinates of the Madison Avenue store. Made in Cologne, Germany from high-end anodized aluminum, the suitcase has been engineered with longevity in mind, backed by RIMOWA’s lifetime guarantee.