Rihanna’s Savage X Fenty Opens First Florida Store at Miami World Center
Miami Worldcenter in Downtown Miami welcomed the first Miami location of Rihanna’s Savage X Fenty, the global lingerie and apparel brand known for championing inclusivity, fearlessness, and confidence. The highly anticipated grand opening took place on October 18.
This new location brings Savage X Fenty’s innovative approach to celebrating individuality to the Miami community. The store offers an extensive assortment of accessibly priced styles across lingerie, lounge, sleepwear and sport. Sizes range from XS-4X, ensuring that every customer can find something that fits their unique style and body.
“We are thrilled to open our first store in Miami as we continue expanding Savage X Fenty's retail presence,” said Vanessa Wallace, Chief Marketing Officer of Savage X Fenty. “Our goal is to give customers the opportunity to shop and experience the brand on their own terms. With this new store, we aim to offer Miamians additional ways to connect with the brand and explore products firsthand.”
The Miami location will be the sixth Savage X Fenty store to feature the brand’s new design concept. By the end of 2024, Savage X Fenty will have a total 14 stores across the U.S.
Miami Worldcenter is a new $6 billion mixed-use destination in the heart of Downtown Miami featuring ten blocks of residential, commercial, and hospitality uses complemented by a total of 300,000 square feet of retail, restaurant, and entertainment space. The development, which is currently coming alive in phases, is being developed by master developers Miami Worldcenter Associates, led by Managing Partners Art Falcone and Nitin Motwani, in partnership with CIM Group.
“We are excited to welcome Rihanna’s Savage X Fenty brand to Miami Worldcenter,” said Nitin Motwani, Managing Partner of Miami Worldcenter Associates. “As a vibrant hub of innovation and culture in Downtown Miami, this exciting addition not only enhances our retail landscape but also aligns perfectly with our vision of creating a dynamic destination where fashion, art, and community come together.”
“Savage X Fenty is a stellar addition to our Miami Worldcenter retail neighborhood which is home to shops, restaurants and experiences carefully selected to create an original and enticing option for residents and visitors for browsing, gathering or great dining,” said Shaul Kuba, Co-Founder and Principal, CIM Group.
Savage X Fenty's new Miami store is located at 851 NE 1st Avenue, Unit D-138, in Downtown Miami.
Store hours: Mon-Sat: 11am-8pm, Sun: 12pm-6pm.