Red Bull and VCARB Launch First Can-Inspired F1 Livery in Miami
- wgclients01
- May 9
- 1 min read
Visa Cash App Racing Bulls (VCARB) has unveiled its first special livery of the 2025 FIA Formula One World Championship season at the Miami Grand Prix. The new design, inspired by Red Bull’s Summer Edition White Peach flavor, features a bold magenta color scheme reflecting the energy and aesthetics of Miami.
The livery was revealed during an evening event at Joia Beach Club on Jungle Island, attended by CEO Peter Bayer, Team Principal Laurent Mekies, and drivers Liam Lawson and Isack Hadjar. The launch also marked the U.S. debut of the limited-time Red Bull Summer Edition White Peach.
The magenta livery incorporates tropical tones and sleek lines designed to capture the vibrancy of Miami. As part of the full team transformation, Lawson and Hadjar will race in custom magenta suits, supported by a redesigned team kit and garage setup.
"This is a celebration of everything Miami represents," said VCARB CEO Peter Bayer. "It continues our tradition of bold, creative liveries that resonate with fans and push design boundaries."
The launch also marks a first for Red Bull: a can-inspired livery designed specifically to introduce a new flavor in the U.S. "The White Peach flavor is made for summer, and there's no better place to launch it than Miami," said Olly Hughes, CMO of Red Bull Technology.
Fans can purchase limited-edition Miami Summer Replica team tops and caps at the Red Bull Shop while supplies last.