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Pura Vida Debuts West Avenue Location As The Brand Continues its Expansion Across South Florida

Miami’s go-to spot for healthy, clean, feel-good eats, Pura Vida announces the opening of its fifth and largest South Florida location situated on West Avenue in Miami Beach. Since its inception in 2012, Pura Vida has established itself as a health-conscious all-day cafe and wellness hub for South Floridians, serving an all-day breakfast menu, superfood smoothies, freshly squeezed juices, flavorful salads, wraps and bowls, along with a wide variety of gluten-free and vegan sweet treats, sourced using all local and organic ingredients whenever available. The new Miami Beach location will continue serving its traditional menu items patrons have grown to love, along with some new standout items.

Located at 959 West Avenue, Suite 10 in Miami Beach, the new Pura Vida outpost boasts 4,000 square feet of indoor and outdoor space, designed in Pura Vida’s signature tropical and casual aesthetic, traditionally associated with their other establishments. New and exciting menu items featured, will include a Pumpkin Spice Latte; Blue Majik Smoothie Bowl made from blue algae, rich in iron, potassium, magnesium, and antioxidants, that is blended with organic fruit and topped with homemade gluten-free granola and coconut; and gluten-free flourless Chocolate Cake and Lemon Polenta. Other new items featured, include dog bakery items, wellness shots and a new catering menu featuring mini bowls. Moreover, the West Avenue cafe plans to partner once opened, with other like-minded brands for its debut, including Modo Yoga, Anatomy and nearby CrossFit studios.

“We are thrilled to continue expanding the Pura Vida brand, with the opening of our new West Avenue location,” states Jennifer Horev, Chief Brand Officer at Pura Vida. “Our goal at Pura Vida is to provide a place for people to enjoy simple, yet delicious meals using quality ingredients that you can find in our own kitchen at home. Hopefully making a lasting and positive impact on the community, while contributing to the South Florida economy by creating jobs.”

Founded by husband-wife team, Omer and Jennifer Horev, Pura Vida serves up an array of nourishing and refreshing yet simple menu items inspired by the pair’s travels, as well as recipes shared from friends and family. Some menu highlights include Pura Vida’s famous Acai Bowls, which features raw organic Brazilian acai, topped with vegan gluten-free granola and accompanied by a variety of refreshing fruits and toppings. Other popular gluten-free dishes are the Mango Salmon, Spicy Tuna and Vegan Lentil Bowls. A few of the cafe’s highly-coveted All-Day Breakfast items include Avocado Smash, Perfect Egg Sandwich and Overnight Oats.

“What started out as a side passion project, quickly grew into a full-time all-day cafe and lifestyle brand,” states Omer Horev, Chief Executive Officer at Pura Vida. “We strived to create a welcoming space, offering simple and healthy dishes. We saw a demand for a place that offered nourishing food, and filled the void to meet the needs of conscious diners.”

Pura Vida was originally established in Miami Beach and has since launched multiple other locations. The thriving health-minded concept can also be experienced in Miami Design District, Edgewater, South Beach and in Coral Gables at the University of Miami. Driven by a passion for providing simple and nourishing foods as well as impacting hundreds of lives by creating real careers, the health-conscious lifestyle brand plans to welcome four more locations in the coming months including establishments in Aventura, Bay Harbour, Las Olas and West Palm Beach.

Pura Vida’s new West Avenue location is situated at 959 West Avenue #10, Miami Beach, FL 33139. Hours of operation will be 7AM - 8PM Daily. Delivery and pick-up is available through the Pura Vida Miami app. For more information, please visit



Pura Vida is an all-day cafe established in South Florida offering a balance of nutritious and delectable dishes, sourced from high-quality, fresh local ingredients. Founded by husband-wife team, Omer and Jennifer Horev, the Miami-based concept provides an extensive menu that showcases an all-day breakfast menu, including a range of raw, organic acai bowls, freshly squeezed juices, superfood smoothies, fresh salads, wraps, bowls and more. Since its inception in 2012, Pura Vida has evolved into a lifestyle brand, providing a nourishing all-day menu and refreshing dining experience that has quickly become the “go-to” spot for people in the wellness community in the area. Drawing inspiration from Omer’s and Jennifer’s travels, as well as recipes from friends and family, Pura Vida was designed to feel like an extension of their own home with a menu that can be enjoyed at any time of the day. Serving enriching options for breakfast, lunch, dinner and everything in between, Pura Vida is a community of individuals who value health.

The wellness-minded concept strives to make an impact, not just by providing wholesome foods, but by creating a community of people who appreciate locally sourced ingredients, along with creating real careers for hundreds of people within South Florida. Moreover, Pura Vida is committed to making conscious decisions towards a more eco-friendly world. Further strengthening the wellness brand’s dedication to the environment, Pura Vida partners with different organizations in the community to participate in quarterly beach cleanups.

Pura Vida currently has four locations in South Florida, including South Beach, Miami Design District, Edgewater and Coral Gables and looks forward to expanding to other areas, beginning with the brand’s West Avenue location, in the coming months. Delivery and pick-up is available through the Pura Vida Miami app.

Pura Vida: Fresh. Simple. Sustainable. Locally Sourced.

For more information, visit

Instagram: @puravidamiami


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