The Dominican Republic Invites the World to Discover MICHES
- 6 hours ago
- 5 min read
The Ministry of Tourism of the Dominican Republic today announces an exclusive black-tie event celebrating Miches, the country's most breathtaking emerging destination — to be held on Thursday, June 25, 2026 at 7:30 PM, at LoanDepot Park, 501 Marlins Way, Miami, FL 33125. This invitation-only gala introduces media, travel industry leaders, and key stakeholders to Miches — a pristine coastal paradise on the Dominican Republic's Emerald Coast that is rapidly redefining luxury travel in the Caribbean.
ABOUT THE EVENT
"Discover Miches: Untouched Beauty | Unrivalled Serenity" is a landmark evening bringing together the world's most influential travel journalists, editors, and media personalities for an immersive first look at one of the Caribbean's last great unspoiled destinations. Guests will experience authentic Dominican culture, cuisine, and entertainment as the Ministry of Tourism officially positions Miches on the global luxury travel map.
Event Details:
Date: Thursday, June 25, 2026 | 7:30 PM
Venue: LoanDepot Park, 501 Marlins Way (NW 16th Avenue), Miami, FL 33125
Dress Code: Black Tie
Admission: By Invitation Only
WHAT IS MICHES?
Tucked along the northeastern coast of the Dominican Republic in the province of El Seibo, Miches sits within the Marine Mammal Sanctuary Banco de la Plata y la Navidad — one of the Caribbean's most biodiverse and protected marine environments. Stretching across more than 30 miles of coastline on the Emerald Coast (Costa Esmeralda), Miches encompasses golden-sand beaches, pristine lagoons, ancient rainforests, dramatic caves, mangroves, cascading waterfalls, rivers, and panoramic mountain peaks — all virtually untouched by mass tourism.
The destination's character is defined not only by its natural beauty, but by a deliberate, visionary approach to development. Since its founding in 2020, Promiches — the private-sector tourism development association — has worked with government and international investors alike under the guiding principle: apply the lessons learned in other destinations, and do things right from the very beginning. The result is one of the most sustainably planned luxury destinations anywhere in the Caribbean.
The New York Times spotlighted Miches as a top destination for 2026, noting that despite growing international attention, it still retains the feel of a place where visitors can sail or kayak in glassy waters and feel as though they have the open ocean entirely to themselves.
A DESTINATION BUILT ON VISION — THE PROMICHES STORY
The story of Miches as a global tourism destination begins with a bold private-sector commitment. In August 2020, the leading tourism investors of Miches came together to form Promiches — the Asociación de Hoteles y Turismo El Seibo-Miches to guide the destination's development through a shared vision of responsible, high-quality, environmentally conscious growth. In March 2021, this coalition formalized its commitment through the signing of the "Acuerdo Público-Privado para el Desarrollo Turístico de Miches" a landmark public-private agreement that set the framework for sustainable tourism in the region.
Today, Promiches counts 11 member organizations, with seven hotel and real estate projects underway that will collectively add more than 3,000 hotel rooms and residential units — representing over $1 billion USD in total investment and generating approximately 3,500 direct hotel jobs for the local community. A dedicated Environmental Management and Conservation Plan for the Playa Esmeralda hotel zone ensures that every phase of development is conducted with full ecological sensitivity.
30+ MILES OF ADVENTURE, BEAUTY & CULTURE
Miches offers a complete sensory experience across every dimension of travel:
By Sea:
Fishing, diving, sailing, kitesurfing, catamaran tours, kayaking, snorkeling in the glassy Bay of Samaná
World-class humpback whale watching in the Marine Mammal Sanctuary (January–March)
Sea turtle conservation experiences with ProTortuga, Miches is one of the Caribbean's most important leatherback (tinglar) nesting beaches
Manatee sightings in protected coastal waters
By Land:
Buggy and 4WD adventures through mountain terrain and coconut groves
Hiking to seven spectacular waterfalls: Salto la Jalda (one of the tallest in the Caribbean), El Cocuyo, Salto Grande, Los Marrones, El Jobo, Los Prietos, and El Yabón
Horseback riding along the Emerald Coast
Summit Montaña Redonda by authorized safari truck for 360° views, iconic swing photos, zip-lining, and starlit camping
By Air:
Paragliding and parasailing over 30+ miles of pristine Emerald Coast shoreline
Cultural & Culinary:
Canducito Cocoa Route — cacao, tobacco, and rum production tours
Casa del Coco — learn about the coconut palm groves that have shaped Miches's landscape and economy for generations
Doña Ana's Conuco Traditional House, authentic farm-to-table Dominican dining
Artisan workshops and Taíno heritage experiences
Baseball, local festivals, and community immersion with the warm people of Miches
A WAVE OF WORLD-CLASS HOSPITALITY
Miches is experiencing one of the most remarkable hospitality build-outs in the Caribbean. With over $1 billion USD in committed investment and major global brands now operating or under development, the destination is rapidly establishing itself as a world-class resort corridor:
Club Med Michès Playa Esmeralda — The pioneer luxury all-inclusive that opened in 2019 and first put Miches on the international map; backed by Dominican pension fund investment through Pioneer Funds
Zemí Miches Punta Cana All-Inclusive Resort, Curio Collection by Hilton — A $225 million landmark with 500 rooms, 14 restaurants and bars, and Taíno-inspired design; Hilton's first Curio Collection all-inclusive in the Caribbean
Secrets Playa Esmeralda Resort & Spa (Hyatt Inclusive Collection) — Adults-only luxury with 500 suites, 10 restaurants, and the Secrets Spa by Pevonia
Dreams Playa Esmeralda Resort & Spa (Hyatt Inclusive Collection) — Family companion resort sharing the iconic Playa Esmeralda beachfront
Viva Miches by Wyndham — Opened December 2024 on land that has been part of Miches since 1948; inaugurated by President Luis Abinader; celebrates authentic Dominican cuisine and culture
Marriott Miches Beach — Marriott's first all-inclusive in the Dominican Republic
Four Seasons Resort & Residences Dominican Republic at Tropicalia — A forthcoming landmark development on 60 beachfront acres on the Bay of Samaná, tracing its origins to the Cisneros family's early investment in Miches
Maralda & Aldea Miches — Boutique and residential developments adding intimacy and variety to the destination's portfolio
GETTING THERE
Miches is situated directly in line with Punta Cana International Airport — one of the most frequently served airports in the Caribbean, with daily non-stop service from across the U.S., Canada, and Europe. Private transfers, regional buses, rental cars, and tour operators all provide seamless connections. Multiple nearby heliports serve VIP arrivals. Once there, the destination is fully self-contained, with a range of excursions, local guides, and resort-based activities to fill any length of stay.
Punta Cana International Airport (PUJ) — 1 hour 30 minutes
La Romana International Airport (LRM) — 1 hour 50 minutes
Santo Domingo Las Américas International (SDQ) — 2 hours 30 minutes
A QUOTE FROM THE MINISTRY OF TOURISM
"Miches represents the Dominican Republic at its most authentic and most extraordinary. This is a destination where pristine nature, vibrant culture, responsible development, and world-class hospitality exist in perfect harmony. More than 30 miles of coastline, a billion dollars of investment, and an irreplaceable natural heritage await — and on June 25, we invite the world's travel media to be among the first to discover it."
~ Minister of Tourism, Dominican Republic
PRESS ACCREDITATION & MEDIA INQUIRIES
Credentialed travel media are invited to request press accreditation for the June 25 gala and to inquire about hosted press trips to Miches. High-resolution photography, video assets, B-roll footage, and destination fact sheets are available upon request.
PRESS CONTACT
VHS Ventures
Veronica H. Speck
Ministry of Tourism, Dominican Republic | @godomrep
Instagram / TikTok: @godomrep | X: @GoDomRep | YouTube: @GoDominicanRepublic
About the Ministry of Tourism of the Dominican Republic
MITUR is the government body responsible for developing and promoting tourism across the Dominican Republic's diverse destinations. The country is consistently the top visitor destination in the Caribbean. For more information, visit www.godominicanrepublic.com or follow @godomrep on Instagram.
About PromicheS
Promiches (Asociación de Hoteles y Turismo El Seibo-Miches) is the private-sector institution guiding the responsible tourism development and positioning of Miches. Founded in 2020, Promiches unites investors, operators, and local stakeholders under a shared framework of sustainable, culturally sensitive, environmentally responsible growth. For more information, visit www.exploremiches.com or follow @promichesrd on Instagram.