Presenting Gucci X Ōura – A Journey of Self-Discovery
Gucci brings fashion and technology together with a new ring design that delivers accurate and personalized health data, insights, and daily guidance in partnership with ŌURA. Enabling individuals to begin a journey towards self-discovery and holistic wellness, the smart ring monitors heart rate, temperature, and sleep activity, empowering the wearer to unlock their potential through insight and guidance provided by the ŌURA App. Building beyond the individual, the ring brings together the Gucci and ŌURA communities, which are on a shared path towards greater well-being and self-realization.
Enriched with the instantly recognizable Gucci Interlocking G in 18 kt yellow gold and framed by braided torchon detailing around the band, the Gucci x Oura Ring is a smart piece with a minimal and unique design. Crafted in black synthetic corundum and weighing just four grams, the ring is equipped with ŌURA’s latest Generation 3 technology which includes research-grade sensors and components tracking key body signals.
The suite of advanced sensors in the Gucci x Oura Ring read heart rate, respiratory rate, and temperature to reveal the effects of stress and illness. Measuring heart rate from the arteries in the fingers, the ring captures a much stronger signal than wrist-based wearables. Finally, the sleep analysis functionality tracks sleep quality based on the body’s key vitals and time spent in each sleep stage. Each day these personalized health metrics are summarized into Sleep, Activity, and Readiness Scores, which are displayed alongside insights and personalized guidance. The user-friendly ŌURA App then translates the hidden messages of the body and offers science-backed content on how to optimize each day.
The vision of both brands is brought to life in a dynamic campaign that showcases the ring’s highly personalized and responsive capability through a playful time-loop storyline expressed through photographic stills and a video with the tagline, “A journey of self-discovery.” The narrative follows a central character’s fast-paced daily routine and highlights how she maximizes her day with the ring and app’s guidance.