Prada Launches Days of Summer 2026 Collection and Campaign
Apr 29
1 min read
Prada has unveiled its Days of Summer 2026 collection, presenting a seasonal wardrobe built around light proportions, tactile textures, and graphic patterns for dynamic warm weather days.
The collection explores a luminous and lightweight approach to dressing, focusing on movement and spontaneous elegance in contemporary silhouettes designed for women and men.
The accompanying Urban Beaches campaign sets cityscapes against elevated sandscapes in a series of contrasting visual scenes, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen.
More details on the collection are available for women and for men, and the full campaign can be viewed online here.