top of page

Popular Among Celebrities: Nicotine Pouches

Updated: Mar 9


In recent years, nicotine pouches have gained increased popularity. And the use of these products isn't just common among ordinary people – quite a few celebrities have been reported using them. If you are intrigued, you can read about it here.



Josh Brolin's Switch to Nicotine Pouches


Josh Brolin has never been one to shy away from a candid confession. In November 2024, the actor pulled back the curtain on his nicotine habit, revealing that nicotine lozenges had taken a toll on his teeth. Therefore, the switch to nicotine pouches was not just a casual change but a necessity.

Brolin admitted to using pouches around the clock, even while sleeping. His revelation was delivered with the same rugged honesty that defines his on-screen presence. This level of transparency is rare in Hollywood, where personal habits are often kept under wraps.


Robert F. Kennedy Jr.'s Public Use


The formality of a Senate confirmation hearing rarely leaves room for unscripted moments. But in January 2025, Robert F. Kennedy Jr. provided one. Midway through the proceedings, a brief but noticeable gesture caught attention. A nicotine pouch placed under the lip.


Of course, what happened ignited discussions about nicotine pouches making their way into political circles. But in fact, the existence of what is really a discreet habit in such an environment raised curiosity rather than controversy. The focus remained on the subtlety of the act, as a contrast to the usual theatrics of Washington.


The reaction outside the chamber was however immediate. Some viewed it as an insight into the daily habits of public figures. Others saw it as a sign of changing norms in professional environments. The moment was small, but the conversation it started was anything but.


Baker Mayfield's Sideline Habit


Football is a game of strategy and precision. Occasionally unexpected sideline moments occur. In October 2024, Baker Mayfield was caught on camera placing a Zyn nicotine pouch under his lip during a game. The brief clip circulated quickly and fueled conversations about the use of nicotine pouches in professional sports.


The NFL has long prohibited tobacco and nicotine products during games, but enforcement remains lenient. Players who are spotted using them typically receive a warning rather than a suspension. Thus, the league's approach has left room for individual choices.


Mayfield's habit drew mixed reactions. Some saw it as an unremarkable personal preference. Others debated whether such products should have a place in professional sports.


Tucker Carlson's Advocacy for Nicotine Pouches


Tucker Carlson has never been one to filter his opinions. In 2023, he spoke candidly about his use of nicotine pouches, claiming to use them “every second” he was awake. The admission was less of a confession and more of a statement – one that aligned with his characteristic bluntness.


Carlson's openness revealed that nicotine pouches were more than a passing habit – they were a fixture in his daily life. The revelation sparked discussions about how media figures shape public perception. His endorsement did not come in the form of a promotional campaign but as an offhand remark.


Kimi Räikkönen's Association with Nicotine Products


Kimi Räikkönen built a reputation on speed, precision and an unshakable coolness. Away from the track, another habit has been just as consistent. Photographs have captured the Finnish racing legend with cans of snus or nicotine pouches in hand.


Formula 1 is an arena where focus and routine play crucial roles. The paddock is a place of high-intensity decision-making, and drivers rely on habits that fit into their structured lifestyles. Athletes develop personal rituals to stay sharp, and for Räikkönen, nicotine pouches have been part of this. And Räikkönen's association with nicotine products has never been a secret.


The straightforward nature that defined his career extended to his personal choices. 


Jamie Vardy's Relaxation Technique


Jamie Vardy plays football with the same energy he brings to life – unfiltered, relentless and unapologetic. During Euro 2016, cameras caught him carrying nicotine pouches, a detail that quickly became a talking point. Vardy later admitted to using them to “help him chill out,” a phrase that perfectly sums up his no-nonsense approach to preparation.


Footballers develop their own ways to manage the pressure of elite competition. Some turn to meditation, others rely on superstition. For Vardy, nicotine pouches became part of his routine. The intensity of professional football demands quick decision-making and unwavering focus, and every player finds a method that works. Vardy's – like many others – was nicotine pouches.


By ML staff. Image courtesy of increv.co


bottom of page