Poliform Celebrates Store Renovation of Its Miami Flagship Store in the Design District
A historic store with a 20-year presence in the Design District, Poliform Miami celebrated its all-new look after several months of undergoing renovations. Industry leaders and creators in the home and design sector, as well as tastemakers and influentials, including Deborah Wescelman, Brandon Larcom, Tatiana Moreira, David Charette and Mercedes Aguino, joined Laura Anzani, CEO & President of Poliform USA to gather in the completely restyled 5,920-square-foot showroom.
Officially presenting itself as a new location for lovers of quality and design in the city, guests were greeted by the store’s revamped and bright, open space and immersed into the masterful world of Poliform and its luxe interior design solutions.
Laura Anzani, CEO & President of Poliform USA and design leaders and tastemakers gather for the inauguration of Poliform Miami’s redesign
Revamped Elegance
More on Poliform's New Look in Miami
Poliform has revamped its Miami flagship store, located in the esteemed Design District for over 20 years. Following a months-long renovation, the showroom now boasts a fresh aesthetic, seamlessly blending colors, materials, and architectural elements.
Spanning 550 square meters, the showroom offers an expansive, luminous space where visitors can immerse themselves in the Poliform experience. The exterior facade underwent a redesign to align with the brand's global image, featuring a striking all-black frame against the district's white concrete backdrop, enhancing its visibility at a prominent intersection.
Inside, the renovation encompassed a complete overhaul of surfaces and finishes, including the reconstruction of the suspended ceiling and flooring. The new layout eliminates architectural barriers, allowing for seamless transitions between different settings, accentuated by visual cues like varied materials and signature Poliform systems.
At the heart of the showroom lies a central wooden patio, surrounded by distinct living and sleeping areas, showcasing iconic Poliform pieces such as the Brera sofa and Saint-Germain collection. From modular sofas to elegant dining tables and functional kitchens, each space epitomizes Poliform's commitment to well-being and aesthetic refinement.
The sleeping area features Yume and Kelly beds alongside versatile closet systems like Senzafine and Match, redefining storage and organization with a modern touch.
Complemented by a range of accessories and seating options, Poliform Miami embodies the brand's timeless elegance and contemporary lifestyle. The restyling of the flagship store serves to showcase new collections and reinforce Poliform's design expertise within the vibrant Miami market.
