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Piaget Celebrates Its 150th Anniversary with A Virtuoso High Jewellery Collection



Maison Piaget celebrates its 150th anniversary with a virtuoso High Jewellery watch collection highlighting the extravagance and elegance of a unique style. Paying tribute to its incomparably masterful use of gold and colour, the watchmaking and jewellery Maison reinvents itself through some hundred bold, captivating pieces where the fluidity of cuff bracelets and necklaces and the radiance of the gemstones adorning them are magnified by the excellence of perfectly accomplished savoir-faire.


Exalting the Piaget spirit


To celebrate its 150th anniversary in 2024, Piaget rekindles its creative golden years of the 1960s and 1970s. “In 2022, when we began to design the 150 year anniversary collection,” recalls Stéphanie Sivrière, the Piaget jewellery and watch artistic director, “it wasn’t about identically reproducing heritage pieces, but rather taking inspiration from them. Revisiting those values of boldness, originality and elegance that characterize this Maison’s soul at the dawn of modernity.”


Supported by the exceptional craftsmanship demonstrated at the Piaget High Jewellery workshops in Geneva, these 96 pieces are an invitation to celebrate that art of living – cheerful yet sophisticated, extravagant and colorful – which characterizes its jewellery creations. “Essence of Extraleganza” makes gold the subject and gemstones a true style element. It sets apart the women and men who will wear these pieces as free spirits seeking distinction.


With a richness rarely achieved in terms of design, in the diversity of gemstones and range of designs, this 150th anniversary collection unveils its jewels in each of three emblematic Piaget realms: “Extraleganza”, “Piaget Society”, and “When mastery ignites artistry”.



Emblematic realms


Extraleganza - Named for its fusion of “extravagance” and “elegance”, this first chapter reveals the jeweller’s creative soul and avant-garde taste, adorned models set with exceptional stones in gold and light. The spectacular Swinging Sautoir in turquoise, malachite, and yellow sapphire – a signature Piaget piece since 1969 – is a perfect demonstration.


Piaget Society - This second chapter celebrates the boldness of Piaget and its distinctive approach to jewellery. Here, richly coloured pieces make use of design and contract among gems to form a metaphor for the whirlwind life of those who wear them.


When mastery ignites artistry - Under the combined influence of the Maison’s virtuosity in craftsmanship and the historical Piaget taste for the couture theme, this realm brings precious textures to gold while offering it a whole new fluidity.


About Piaget


Piaget epitomises daring creativity a quality that has continued to permeate through the Maison since its beginnings in 1874. From his first workshop in La Cote- aux- Fees, Georges-Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Altiplano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our Ateliers de l’Extraordinaire where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art.  Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channeled into its collections including Alt plano, Piaget Polo, Limelight Gala, Possession, Piaget Sunlight, Piaget Rose and Extremely Piaget.


ML Staff. Content/image courtesy of Richemont

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