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Paraiso Miami Swim Week Official Line Up

Updated: May 12, 2023



This July, PARAISO Miami Beach Swim Week is back in-person for the Resort 2023 season and better than ever with the biggest official swim week event to date, July 14 through July 17, featuring a purposefully packed schedule of runway shows, brand activations, parties, and events!

Hosted in the renowned Collins Park tent on Miami Beach, PARAISO Miami Beach events will be taking place at lux locations across the city including Soho Beach House, W South Beach, 1 Hotel Beach Club, Plymouth, Tropezon, and Esme. The week of events for the Resort 2023 season will kick off with an exciting new initiative between PARAISO Miami Beach and Vogue MX, with the launch of a carefully curated pop-up shop featuring the best in swimwear and resort collections. Sports Illustrated Swimsuit will present a high-energy runway show at the W South Beach as well as a series of talks, brunches, and wellness activations as part of PARAISO Miami Beach. Additional highlights include Resort 2023 presentations from the hottest names in swimwear and resort wear including the sustainably swimwear and resort brands Luli Fama, Beach Bunny and Maaji, Acacia, Sinesia Karol, Monday Swimwear, VDM Label, the effortless luxe Riot Swim, One One, Peixoto, Icon Swim, Just Bee Queen, Abyss by Abby, Kittenish, designed by Jessie James Decker, JMP the Label by Juliette Porter, and many more.


Public Events


New to Paraiso are two pop ups open to the public at the Paraiso Bungalow adjacent to the Paraiso Runway Tent at Collins Park 2100 Collins Avenue along with other satellite events also open to the public.


Espacio VOGUE at the Paraiso Bungalow will feature Sinesia Karol, Nua Swim, Mita Eyewear and several other LatAm designers for consumers to shop their latest collections. HydraFacial, a beauty-health company partners with JLo Beauty to launch the revolutionary HydraFacial x JLo Beauty Booster in a salon style pop up at the Paraiso Bungalow. Consumers can come and try the latest new product, mini facials and other treatments. Both of these activations will go through Swim Week Thursday, 7/14 - Sunday 7/17.

Off site events

1. Paraiso Talks X Fashion for Breakfast are coming together with a panel discussion at the Soho Beach House with Mana Fashion discussing Miami, as one of the most influential growing fashion capitals and the importance its shining on the industry.


2. Sunblock Party in Collins Park by Image Skincare together with POM


3. Swim Souk at the Standard Spa brings a Moroccan vibe in the gardens at The Standard, featuring live music, fashion, and traditional spa treatments Friday 7/15 through Sunday 7/17.


4. Ticketed events: PARAISO VIP Experience Pass and runway show tickets for Beach Bunny available here.

BIPOC owned brands presenting runway shows are Riot Swim and Bfyne - while Celebrity brands by Jessie James Decker of Kittenish, Natasha Oakley and Devin Brugman of Monday Swimwear and Juliette Porter of JMP the Label will also present on the Paraiso Runway.


Embracing and Celebrating Sustainability


Paraiso Upcycle Challenge, together with Istituto Marangoni Miami will bring student designers mentored by iconic swim brands Bondi Born, Chromat, Gigi C, Beach Riot, and Maaji to upcycle swim fabrics to create their own looks, and present two looks each to an industry jury on Friday, July 15th. More info on this year's Upcycle Challenge located here.


Segundo Mano X Paraiso Beach Clean Up (Open to Public)


Date: Friday, July 22nd, 2022

Time: 6pm-8pm

Location: Pretty Swell / 321 Collins Avenue Miami Beach, FL

-Meet at the hotel, walk over to the beach and head back to the hotel for happy hour drinks

-Topo Chico will be hydrating the attendees and we will have goodie bags with treats from Garnier, Poppi and Vacation.

In effort to minimize waste, Luli Fama has its own factory that permits for the product to be produced with further attention to detail than normal; this same feature also provides the brand with the opportunity to be closely in-line with material efficiency. The brand takes this one step further by using the reduced left over raw materials to produce additional products in the form of accessories such as cosmetic bags, accessories, GWP, etc. The majority of the collection presented on the runway this year will be available for purchase immediately at lulifama.com.


New to Swim Week, Colombian swimwear brand ONE ONE will debut their first ever runway show on Saturday, 7/16 at 6PM. Each swimsuit from ONE ONE is made to order.


Just Bee Queen will also show its new collection at 1 Hotels Beach Club; while Destination Colombia will open swim week with its show on Thursday, 7/14. All 10 Colombian brands Mola Mola, Palmacea, Bahia Maria, Praia, Pily Q, Bahama Mama, Mar De Lua, Smeralda Sw, Alma Arena, and Punta Mar channel sustainability through fabrics and reduced quantity manufacturing.

RIOT Swim, a global destination for high quality, fashion-forward swimwear that can be worn season after season. Riot Swim believes that coverage and confidence doesn't have to be mutually exclusive.


Highlights Include:


KEVIN MURPHY RETURNS AS OFFICIAL HAIR PARTNER OF PARAISO MIAMI BEACH: Global beauty brand Kevin Murphy continues its collaboration with PARAISO Miami Beach.


KEVYN AUCOIN JOINS AS THE OFFICIAL MAKEUP PARTNER


PARAISO MIAMI BEACH AND ISTITUTO MARANGONI MIAMI PARTNER FOR THE SWIM-UPCYCLE CHALLENGE:Swimwear brands Bondi Born, Chromat, Beach Riot, Maaji, and Gigi C are donating deadstock fabric to and mentoring five students from top design institute Istituto Marangoni Miami, who will show their looks as part of the 3rd annual PARAISO Swim-Upcycle Challenge, created to raise awareness on fashion sustainability.


SWIM WEEK SPEAKEASY VIP HUB: Invitation-only VIP space & Speakeasy featuring amenities that include sunrise pilates classes, a glam bar, and champagne.


All shows will be live-streamed at paraisomiamibeach.com.


Jonathan Simkhai presentation 2021, PARAISO Miami Beach


Models at PARAISO Miami Beach


More on PARAISO Miami Beach


In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand-new experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands. A multi-day fashion platform centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO Miami Beach champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media.


By ML Staff Images Courtesy of Paraiso Miami Swim Week

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