OOKA Expands Professional Offerings with the Launch of OOKA Pro, Designed for the HoReCa Industry

OOKA, manufactured and distributed by Advanced Inhalation Rituals (AIR), is proud to announce the launch of its OOKA Pro, a cutting-edge charcoal-free device specifically designed for professional use in the hotel, restaurant and catering (HoReCa) industry in the United States. 

The OOKA Pro delivers a clean, hassle-free hookah experience by eliminating the need for charcoal, allowing venues to safely serve guests within their establishment. With no ash or accidental burning, it provides a mess-free alternative that heats up in just five minutes. Its simple, pod-based system is easy to assemble and requires no prior hookah expertise or extensive staff training, therefore saving time and effort. 

OOKA Pro pods are crafted with authentic, premium hookah molasses and deliver up to 60 minutes of enjoyment. The OOKA Pro pods are available in are available in tobacco- and nicotine-free options. With a single charge lasting up to eight hours, venues can offer up to eight uninterrupted sessions while being ready to serve instantly. 

Designed to elevate a venue’s ambiance, without taking up too much space, the OOKA Pro features a sleek, modern design with 14 customizable LED color options, adding a unique visual element that aligns with a venue’s aesthetic. 

Pods for the OOKA Pro include Al Fakher tobacco pods, which is the world’s leading hookah brand, and Zodiac nicotine-free, tea-based molasses pods. OOKA’s collaboration with the globally renowned brand Cookies will also be available for the OOKA Pro in tea-based, non-nicotine pods and pure, authentic hookah tobacco pods. OOKA Pro pods contain authentic hookah molasses or tea-based molasses that are hand-packed with care. 

Venues interested in offering the OOKA Pro will receive support services including exclusive activation campaigns for select partners, social media promotion and influencer collaborations, complimentary product allocations and tailored incentive programs. 

“We are proud to introduce the OOKA Pro to serve the hotel, restaurant and catering industry,” said Ashley Bock, marketing director of the Americas at AIR. “It’s a clean, safe and modern option that can help enhance the guest experience without the mess of the traditional hookah. Whether venues are looking to include hookah on their menu for the first time or desire to upgrade from serving traditional hookah, OOKA Pro allows them to tap into a new audience segment looking for unique hookah experiences.”

OOKA’s advanced heating technology uses smart NFC chips unique to each pod, allowing the pod to communicate the heating profile to the OOKA device. Its premium-grade aluminum pod capsules with nano perforations ensure ideal heat distribution and enhanced airflow. This helps ensure that customers receive consistent sessions every time. 

First launched in 2023, OOKA is now a global sensation in hookah with operations in the UAE, Germany and the United States. Backed by four years of research and more than $50 million in development, OOKA was designed in the UAE by the makers of Al Fakher for home and commercial use. 

OOKA is offering an optional four-week trial for the OOKA Pro device for on-premises partners.

The OOKA Pro is proudly served at W Hotels, ADDMIND, Emirates Palace Mandarin Oriental Abu Dhabi, Atlantis The Palm, Dubai; Atlantis The Royal, Dubai; Rock Bar Night Club Fort Lauderdale; DAER; Vixens Cabaret; LIV on Saturdays; Booby Trap on the River; Last Call Hospitality including Sweet Caroline, Tipsy Flamingo and RedBar; among other venues.

For more information or to make a purchase, visit https://us.ooka.com/ooka-for-business.

Content/image by OOKA.