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OneUnited Bank Launches the 'OneLove Card' to Promote Love & Belonging for Black History Month During Divisive Times

Updated: Feb 20

In a world that seems increasingly divided, OneUnited Bank, the nation’s largest Black-owned bank, proudly introduces the OneLove ™ Card. This card is not just a financial tool but a beacon of unity, symbolizing the Bank's unwavering commitment to fostering love, belonging, and understanding within the Black community and across the nation during Black History Month.


Art work "Abstract Kiss" by artis Addonis Parker


In 2024, the OneLove Card carries a theme that resonates deeply in today's society – the need to feel love and belonging amid growing divisiveness and resistance against diversity, equity, and inclusion (DEI) initiatives. This visionary card, featuring designs from the internationally acclaimed artist and OneUnited Bank Artist-in- Residence, Addonis Parker, encapsulates the essence of unity and love, visually narrating the importance of

togetherness in today’s fragmented world.


The OneLove message is comprehensive, embracing self-love, romantic love, parental love, and love for community, country, and humankind. It is a clarion call to the Black community and the world at large, spotlighting the crucial role of unity and belonging in healing divides and building an inclusive society that works for all.


This initiative draws inspiration from the pioneering work of john a. powell law professor and chair of the Othering & Belonging Institute at the University of California, Berkeley. The institute's dedication to addressing exclusion, marginalization, and structural inequality by promoting belonging aligns seamlessly with OneUnited Bank's mission. In supporting the Black L.O.V.E pledge, OneUnited Bank stands firm in its commitment to empowering individuals to Live, Own, Vote, and Excel (LOVE), rejecting fear and stigma.


Teri Williams, President & COO of OneUnited Bank, underscores the significance of this campaign: “The OneLove message is crucial, especially now, as we witness a divisive political climate and push back against needed DEI initiatives. Our commitment goes beyond words – it's about actions that foster inclusion, fairness, and justice. The OneLove Card is a testament to our dedication, not just to the Black community, but to the very fabric of America.”


The OneUnited Bank OneLove Visa Debit Card elevates the #BankBlack and #BuyBlack Movement


The OneUnited Bank OneLove Visa Debit Card elevates the #BankBlack and #BuyBlack Movement, infusing it with a renewed sense of purpose and unity. To become part of this transformative movement and to learn more about the OneLove Card and OneUnited Bank's array of benefits, community programs and educational initiatives, we invite you to visit www.oneunited.com/onelove.


By ML Staff. Image courtesy of Addonis Parker

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